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Specifically, he asked: "Should Tesla invest $5B into @xAI, assuming the valuation is set by several credible outside investors? Tesla reported second-quarter earnings that fell shy of analysts expectations for the fourth consecutive quarter, and declining revenue in its core automotive segment. During the Tuesday earnings call, shareholders asked Musk whether Tesla might invest in xAI and integrate xAI's software, named Grok, into its vehicles. Musk replied, "Tesla is learning quite a bit from xAI. The $5 billion number did not come up until Musk posted the poll after the call.
Persons: Musk, Elon Musk, , Tesla's, Tesla, It's, I'm, Grok Organizations: Cannes Lions, SpaceX, The Boring Company, X Corp, Tesla, CNBC Locations: Tesla's Texas, xAI
Montaque cofounded Group Black in 2021 with the goal of directing $500 million in advertising money to Black-owned media in its first 18 months. With the pledge, Group Black laid out a plan to steer money to Black media owners and acquire media companies. Bough, Group Black's chief strategy officer, was a former Mondelēz and PepsiCo marketer who presented the CNBC reality show "Cleveland Hustles." Various outlets reported that Group Black mounted bids for media companies including the Sports Illustrated publisher Arena Group, the Paramount-owned BET, Vice Media, and Vox Media. Seven former employees described Montaque as an energetic leader but said he was ultimately ineffective in executing Group Black's mission.
Persons: Travis Montaque, Weeks, Montaque, Bonin, Black, George Floyd, Breonna Taylor, Richelieu Dennis, Dennis, Ursula M, Burns, Randy Brooke, Ursula Burns, Seth Kaufman, Moët Hennessy, Gamble, Ziff Davis, offsites, Gamble —, Spokespeople, Derrick Johnson, Lionel Hahn, Todd Brown, It's, Christopher Kenna, I'm, Samantha Skey, Black's Travis Montaque, Arturo Holmes, Vivek Shah, Bough, Sheila Marmon, Media's Refinery29, Erika Goldring, Richelieu Dennis who's, Kirk McDonald, GroupM Organizations: Black, Cannes Lions, Business, Black's, SHE, Cola, Walmart, PepsiCo, CNBC, Xerox, Getty, Moët Hennessy North America, Procter, Gamble, NAACP, Urban Edge Network, Corporate America, Association of National Advertisers's Alliance, Inclusive, Multicultural, Diversity Media, Penske Media Corp, Zeta, Fox, Everyday Health, Sports, Arena Group, Paramount, BET, Vice Media, Vox Media, Galore Media, Mirror, Marmon, Media Locations: GroupM, America, Soho, Manhattan, Santa Monica, Cannes
Read previewThe battle between streamers for TV ads is ushering in a new push for brand partnerships, from joint marketing campaigns to product placements. It's also bringing in ad chief Peter Naylor's team into conversations brands are having with VP Magno Herran, who's long overseen marketing partnerships. AdvertisementBrand reps looking to discuss partnerships have noticed Netflix and Amazon ad salespeople popping up unexpectedly in meetings. To fuel their efforts, they're hiring legacy TV ad sellers, throwing extravagant TV upfronts presentations, and adding live events and sports to sweeten their offerings for advertisers. AdvertisementApple TV+ doesn't have an advertising tier (yet), but it's pushing more into brand partnerships, recently hiring an Endeavor exec to work on brand deals across its titles.
Persons: , who've, It's, Peter Naylor's, Magno Herran, Lauren Anderson's, Alan Moss, Jennifer Verdick, Elisabeth Daniels, Maisel, They're, Jen Cowan, Libby Bush, Bush Organizations: Service, Netflix, Business, MGM Studios, WWE, Cannes, Brands, Amazon, Marriott, PQ Media, Talent, CAA, Ally, Apple, Endeavor Locations: Banks
My teen son joins us frequently, mostly made possible because he homeschools and agenerally likes to travel. AdvertisementGas stations in France are better than those in the USThis summer is the first one we've rented a car and spent significant time driving throughout France. This experience has come with a startling experience: Shell gas stations in France are wildly more clean and comfortable than they are in the States; in fact, they're even borderline beautiful. In addition to just flat-out being my favorite fast food, Taco Bell is also a favorite of my son's because he's been a vegetarian his entire life, and you can always count on Taco Bell for a few bean burritos (no red sauce, no onions) in a pinch. The reason for the lack of Taco Bell has never been explained to me, and France clearly has no problem hosting fast food establishments from the US (KFC, McDonald's, and Burger King are everywhere).
Persons: agenerally, Pepper, Uber, we've, Taco Bell, he's, Taco, Burger Organizations: Service, Advertisement, Shell, Taco Bell, Taco, US, KFC Locations: Europe, France, Paris, States, Coke, we're, Cannes, America
Elon Musk attends 'Exploring the New Frontiers of Innovation: Mark Read in Conversation with Elon Musk' session during the Cannes Lions International Festival Of Creativity 2024 - Day Three on June 19, 2024 in Cannes, France. Elon Musk has said he is planning to pledge about $45 million a month to a newly formed super PAC backing former President Donald Trump's White House bid, the Wall Street Journal reported Monday, citing people familiar with the matter. Musk had not given any money to that group, called America PAC, as of the end of June, according to a quarterly financial filing submitted to the Federal Election Commission on Monday evening. Emails to Musk's associates were not immediately returned late Monday. But the super PAC, which was formed in late May, has received contributions from other high-profile entrepreneurs, including Palantir co-founder Joe Lonsdale and crypto billionaires Cameron and Tyler Winklevoss, the filing showed.
Persons: Elon Musk, Mark Read, Donald Trump's, Musk, Palantir, Joe Lonsdale, Cameron, Tyler Winklevoss Organizations: Cannes Lions, PAC, Wall Street, America PAC, Federal Locations: Cannes, France
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailRichard Edelman on the blurred line between brands and politicsSpeaking to CNBC's Tania Bryer at the Cannes Lions International Festival of Creativity, Richard Edelman, CEO of the communications firm Edelman, discussed his global consultancy's trust barometer survey and the challenges facing brands in 2024.
Persons: Richard Edelman, CNBC's Tania Bryer, Edelman Organizations: Cannes Lions International, Creativity
AI is disrupting the marketing world, but what are the dangers?
  + stars: | 2024-07-12 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailAI is disrupting the marketing world, but what are the dangers? As some of the world's largest social platforms unveil new artificial intelligence-based capabilities at Cannes Lions 2024, CNBC's Tania Bryer investigates the dangers of AI and speaks to those campaigning to protect women and the vulnerable from the pitfalls of the technology.
Persons: CNBC's Tania Bryer Organizations: Cannes Lions
Brands are "shifting from one-time, short-term partnerships to long-term, recurring partnerships," said Olivia McNaughten, senior director of product marketing and partnerships at the influencer firm Grin. Influencer marketing remains a bright spot in the creator industry, whereas companies in other categories have struggled to grow. Influencer marketing, by contrast, is humming along, with billions of dollars expected to pour into the category this year. Influencer marketing may also be outperforming other creator-economy businesses because it taps into an existing market rather than inventing something new. Goldman Sachs analysts forecasted in April 2023 that influencer marketing and creator advertising would help grow the creator economy to a $480 billion industry by 2027.
Persons: , Olivia McNaughten, Grin, Fohr, Dollar Boy, it's, Lindsey Lugrin, Grace Murray Vazquez, Petit, they've, Ansley Williams, influencer, influencers, Williams, Lugrin, Goldman Sachs, Ed East, It's Organizations: Service, Business, Dollar, Voices, Cannes Lions, Southwest, Ogilvy North, YouTube Locations: London, Emarketer, South, Ogilvy North America
But a wedding that spans seven months is an outlier — even in the extravagant world of big Indian weddings. January: The engagement partyActor Ranveer Singh and his wife actor Deepika Padukone attend the engagement ceremony in January. Ahead of the party, the Ambani family also hosted a communal dinner for more than 50,000 villagers outside Jamnagar. July 2-5: Mass wedding and musical nightBrides and grooms perform rituals during a mass wedding ceremony for underprivileged couples hosted by Anant Ambani's parents, Nita and Mukesh. The Ambani family residence Antilia, which will host some of the weekend's festivities, has been extravagantly decorated ahead of the ceremony.
Persons: Anant Ambani, Mukesh Ambani, Forbes, Radhika Merchant, Rihanna, Justin Bieber, you’ve, Ranveer Singh, Deepika Padukone, NIHARIKA KULKARNI, REUTERS Merchant, Aishwarya Rai Bachchan, Salman Khan, Ram Charan, Shah Rukh Khan, Aamir Khan, Reuters Don’t, Mark Zuckerberg, Bill Gates, Ivanka Trump, Jared Kushner, Ambani, Pitbull, David Guetta, Katy Perry, Andrea Bocelli, Anant Ambani's, Nita, Mukesh, Divyakant Solanki, Shutterstock, Nita Mukesh Ambani, Anant’s, Anamika Khanna, Sandeep Khosla, Adele, Drake, Lana Del Rey, Punit Paranjpe, “ Ashirwad, Mangal Utsav Organizations: CNN, REUTERS, Reliance Industries, Reuters, Tech, Backstreet Boys, des, Convention, Getty Locations: Rajasthan, Jamnagar, Gujarat, Sicilian, Palermo, Rome, Cannes, Portofino, , Palghar, Mumbai, , AFP, Antilia
CNN —Shelley Duvall, best known for her roles in “The Shining” and several acclaimed Robert Altman films, has died, according to reports, citing a family spokesperson and her longtime partner. Duvall died in her sleep at their home in Blanco, Texas of complications of diabetes, Dan Gilroy, her life partner of more than 30 years, told The Hollywood Reporter. She returned to screens and in 2023 for the horror film “The Forrest Hills.”“I wanted to act again. And then this guy kept calling, and so I wound up doing it,” Duvall quipped in her interview with the Times. “If you ever do a horror film, other horror films are going to come to you, no matter what you do.”
Persons: CNN — Shelley Duvall, Robert Altman, Duvall, Dan Gilroy, ” Gilroy, Shelley, , Jack Nicholson, Robin Williams, Altman, “ Brewster, ” Shelley Duvall, Warner, Shutterstock Duvall, Hall ”, “ McCabe, Miller, Shelley Duvall, Williams, , Phil, Walt, hadn’t, it’s, Gilroy, ” Duvall Organizations: CNN, Hollywood, Warner Bros, Hawk Films, , Cannes, Boca Raton, Walt Disney, Paramount, New York Times, Times Locations: Blanco , Texas, , Texas, Forrest
This story is available exclusively to Business Insider subscribers. AdvertisementThe difficulties are reportedly creating tensions between Musk and X CEO Linda Yaccarino. Randall Peterson, a professor of organizational behavior at London Business School, told Business Insider that any company struggling like X would suffer leadership tensions. Leadership shake-upAmid the increasing financial pressure, Musk and Yaccarino have also been shaking up the company's leadership. X did not respond to a request for comment from Business Insider.
Persons: , Musk, Linda Yaccarino, Randall Peterson, she's, Yaccarino, Jerod Harris, Mark Read, Steve Davis, Davis, Joe Benarroch, Nick Pickles, Matt Navarra, it's, Navarra, Gwynne Shotwell, Amanda Edwards, Peterson Organizations: Service, Elon Musk's, Twitter, Business, YouTube, London Business School, Times, Microsoft, Cannes Lions, WPP, Brit, Social, SpaceX, Investors
Elon Musk attends 'Exploring the New Frontiers of Innovation: Mark Read in Conversation with Elon Musk' session during the Cannes Lions International Festival Of Creativity 2024 - Day Three on June 19, 2024 in Cannes, France. Tesla's stock price rose enough on Friday to wipe out its loss for the year and bring its gain for the week to 27%. The latest rally was sparked by a better-than-expected deliveries report for the second quarter on Tuesday. In April, Tesla shares hit a 52-week low after a string of troubling developments. Since last year, Tesla has been offering extensive discounts and incentives to attract customers to its aging lineup of EVs, including its popular entry-level Model 3 sedans, Model Y crossover utility vehicles, and its more expensive, flagship Model S sedans and Model X SUVs.
Persons: Elon Musk, Mark Read, Tesla Organizations: Cannes Lions Locations: Cannes, France, Texas
CNN —Andrew Tate, a self-proclaimed misogynist influencer, can leave Romania but must remain within the European Union as he awaits trial on charges of human trafficking and rape, a Romanian court ruled Friday. The ruling by a court in the Romanian capital of Bucharest means Tate, his brother Tristan and two further defendants may travel freely within the EU until their trial, according to CNN affiliate and Romanian outlet Antena 3. A spokesperson for the Tate brothers called the ruling a “significant victory and a major step forward” in their ongoing case. In April, a Bucharest court ruled that the case against the brothers on charges of human trafficking and rape could proceed to trial. Romanian prosecutors alleged the Tate brothers seduced victims, by falsely claiming they wanted a relationship or marriage with them.
Persons: Andrew Tate, misogynist influencer, Tristan, Tate, Andrew, ” “, … I’m, SF90, MC20, Organizations: CNN, Union, Tate Locations: Romania, Romanian, Bucharest, Italy, Cannes, Paris
To get "Horizon" made, the former "Yellowstone" star mortgaged his property in Santa Barbara and invested $38 million of his own money. One industry insider told Business Insider they were skeptical: "He won't lose his house, but he's potentially going to lose a lot of money." Doing the math, that means that for every $10 million "Horizon" makes at the box office, Costner and his investors see $4.6 million back. That means to recoup the $30 million Costner invested in marketing the first "Horizon" movie, it will have to make north of $65 million domestically. AdvertisementBusiness Insider contacted reps for Warner Bros. and Kevin Costner to comment on this story but did not receive a response.
Persons: , Kevin Costner's, Costner, Max, presales, Kevin Costner, Rocco Spaziani, It's, Costner isn't, it's Organizations: Service, Business, Warner Bros, Warner, Mondadori, Cannes, International, Variety, BI Locations: American, Santa Barbara, France
The names fans gushed over at this year's VidCon creator conference, held last week in Anaheim, California, weren't the influencers you might expect (or maybe I'm just getting old?) Here are seven top takeaways from VidCon 2024, from the reign of Minecraft streamers to the struggles of once-buzzy startups:Creator collective, Krew, meeting fans at VidCon. Fans of these Minecraft creators lined up outside the convention center each morning, often dressed in cosplay related to the creator's videos. Last year, creator startups made a huge splash at VidCon. Related storiesBut this year, traditional media companies replaced creator startups as sponsors.
Persons: , Jessica Bravura, Bravura, Products Amjad Hanif, Patrick Stevenson, VidCon, Tara, Alpha, TikTok, Tara Yummy, Jake Webber, Johnnie Guilbert, Hank, John Green, Amanda Perelli, Instagram, Meta, Ray, Twitch, Alix Earle, Jake Shane, Braxton Berrios, Dave Benett Organizations: Service, YouTube, Business, Products, White, Leadership Summit, SXSW, Cannes Lions, Merrell Twins, Publish Press, Disney, Hyatt Regency, YouTube Gaming, Hyatt, Facebook, UTA, Riviera, Cannes Locations: Anaheim , California, Bravura, VidCon, Spotify's, Australia
Kevin Costner is the latest star to be reminded that passion projects don't always yield big box-office returns. Costner isn't as prominent in the 3-hour movie as marketing would suggestKevin Costner in "Horizon." AdvertisementDespite being the face of the franchise and its star, Kevin Costner isn't actually in a lot of "Horizon." And even though the next "Horizon" movie comes to theaters in August, who's to say audiences will come back? AdvertisementAccording to Variety, Costner and his investors are paying for the "Horizon" marketing, a spend that's around $30 million.
Persons: Kevin Costner, hasn't, Costner, Max, that's, Barbie, John Dutton, Costner isn't, Kevin Costner isn't, Hayes Ellison, who's, Richard Foreman, Warner, George Lucas, Mel Gibson's, , Orson Welles, Francis Ford Coppola, It's Organizations: Service, Business, Paramount Network, Warner Bros, Paramount, CBS, Cannes Film, WB, Army, Variety Locations: Santa Barbara, Yellowstone, American, Utah, Texas , Arizona, Oklahoma
Read previewWith a Ph.D. in artificial intelligence and as the former head of NASA's AI and robotics unit, Twitch CEO Dan Clancy readily pitches himself as something of a generative AI expert. Twitch creators have begun using generative AI to set up debates with fictionalized versions of famous people and historical figures, he said. "You're going to be able to do that with two cameras," Clancy said of the advances in generative AI. The documentation for the program, which is due to launch in July or August of this year, doesn't make any mention of AI-generated music. Amazon is developing its own large language models and services that allow customers to build generative AI applications in the cloud.
Persons: , Dan Clancy, Clancy, he's, Larry Feinberg, livestreams, doesn't, Twitch isn't, OpenAI, Axel Springer, that's Organizations: Service, Business, Cannes Lions, Bloomberg, YouTube, Universal Music, Sony Music, New York Times, Microsoft, Amazon Locations: Japan
And as one of the richest and most powerful people in the world, Musk's political stances carry a great weight. Musk's political donations dating back to 2002 fit neatly into just a single landing page on OpenSecrets, a nonprofit organization that tracks money in politics. AdvertisementThough Musk historically hasn't been big on political donations, he's publicly said that he weighs in on politics when it could affect his businesses. Musk's political coming of age during the pre-social media era remains much of a mystery. His latest donations have all been to Republican candidates and causes, with Sen. Chris Coons of Delaware being the last Democrat to receive any Musk donations back in 2020.
Persons: , Elon, hasn't, that's, he's, Trump, Joe Biden, Donald Trump, Musk, Elon Musk, Paul Harris, Errol —, Ashlee Vance's, Musk's, Andrew Panzera, Tesla, Martin Eberhard, Marc Tarpenning, Trump Tesla, Alex Brandon Musk, George W, Bush, John Kerry, Barack Obama, Hillary Clinton, Clinton, Sen, Chris Coons, Rex Tillerson's, Hillary Clinton's, Marc Piasecki, Ron DeSantis, DeSantis, Biden, Nelson Peltz, MAGA, — Musk Organizations: Service, SpaceX, Business, White, Tesla, Getty, Pretoria City Council, Progressive Party, New York Times, Times, PayPal, Trump, Donald Trump AP, Democratic, California Democrats, National Republican Congressional, GOP, Republican, Elon, State, Paris Climate, America, NASA, Biden's, Cannes Lions, Democratic Party, Republican Florida Gov, Twitter Locations: Africa, Los Angeles, Republic of South Africa, Pretoria, South Africa, Canada, Johannesburg, Silicon Valley, California, Sens, Delaware, Paris, Texas, Musk's Texas
CNN —Toys “R” Us is proving artificial intelligence could have a future in film. The retail toy brand premiered a short promo film at the 2024 Cannes Lions Festival in France this week that was created almost entirely by using OpenAI’s new text-to-video tool. Toys “R” Us said it believes it is the first brand to debut a film using the technology. A spokesperson for the creative agency told CNN that Toys “R” Us has not yet made a decision if the promo will become a TV ad. OpenAI has not yet announced an official release date for Sora but rumors indicate it could launch later this summer.
Persons: Charles Lazarus, Geoffrey the, “ Charles Lazarus, OpenAI, Organizations: CNN, Cannes Lions Festival Locations: France
Insider Today: CEOs in Training
  + stars: | 2024-06-23 | by ( Matt Turner | ) www.businessinsider.com   time to read: +5 min
But first: On the ground at Cannes Lions, aka summer camp for the ad industry. The promenade at the Cannes Lions festival in 2023. Tristan FewingsThis week's dispatchThe biggest names in marketing made for the south of France last week for the annual Cannes Lions festival. Meet Business Insider's most innovative CMOs of 2024. The program places MBAs in leadership positions at companies within just a few weeks, and promises to turn them into CEOs in a few years.
Persons: , Goldman Sachs, Tristan Fewings, Lara O'Reilly, Julia Hood, Megan Rapinoe, Sue Bird, I'm, Jason, Travis Kelce, Taylor Swift, Jimmy Simpson, Jenny Chang, Rodriguez, It's, Brian Ach, Tyler Le, Andy Sieg, Merrill Wealth, Sieg, Jeff Bezos, Paul Souders, Devon Price Organizations: Service, Business, Cannes Lions, Yahoo, Spotify, Sport, BI, Amazon Locations: France, Sport Beach, Seattle , Washington
Tesla CEO Elon Musk sent an email to "everybody" that day. He told employees, "Over the next few weeks, Tesla will be doing a comprehensive review to provide stock options grants for exceptional performance." In a filing for the fourth quarter, Tesla said its employee head count worldwide at the end of December was 140,473, a number that represents salaried and hourly staffers. At around 121,000, that suggests Tesla has reduced overall headcount by at least 14% since the end of 2023. For the first quarter, Tesla reported a 9% drop in annual revenue, the biggest decline since 2012.
Persons: X Elon Musk, Mark Read, Elon Musk, Tesla, Musk, We've, Rebecca Tinucci Organizations: Lumiere Theatre, Cannes Lions, CNBC, Tesla, Reuters, Bloomberg, Nasdaq Locations: Cannes, France, China
“Oh, I like that.”The film’s writer-director Yorgos Lanthimos, a connoisseur of Biblical violence and creator of cursed demimondes, likes to push viewers to the limit. Hong Chau and Jesse Plemons in "Kinds of Kindness." Courtesy Searchlight PicturesIn “Kinds of Kindness,” Lanthimos injects Old Testament logic into everyday life in twisted parables about the social contracts we write one another. Alwyn, a veteran of “The Favourite,” is in many ways the typical Lanthimos actor. “Kinds of Kindness” is available in select US cinemas from June 21, and released nationwide and in the UK on June 28.
Persons: Jesse Plemons, , Yorgos Lanthimos, Plemons, Emma Stone, Willem Dafoe, Hong Chau, Joe Alwyn, Margaret Qualley, Mamoudou, , Oscar, Tony McNamara, Lanthimos, Efthimis Filippou, Dafoe, Stone, she’s, Atsushi Nishijima, Alwyn, ” Athie, isn’t, ” Dafoe, Omi, we’re, God, Raymond, , Colin Farrell, Christos Stergioglou’s fabulist, curdles, awfulness, Emily, ” Alwyn, he’s Organizations: CNN, Cannes Film, Searchlight, coy Locations: Hong, America,
In short, Musk thinks social media posts can be aggregated into a real-time news feed using AI. However, using AI to curate a real-time news feed could come with some serious risks. 'Old Twitter on steroids'Nic Newman, of the Reuters Institute for the Study of Journalism at the University of Oxford, told Business Insider the model was reminiscent of pre-Musk Twitter. According to Musk, X "very quickly" corrects itself when misinformation is spread on the platform. AdvertisementMisleading 'experts'According to Musk, AI and the internet are already "aggregating the wisdom of the people."
Persons: , Elon, Mark Read, Musk, Musk's, Nic Newman, Newman, they've, they're, Matt Navarra Organizations: Service, Cannes Lions, WPP, Business, Reuters Institute for, Journalism, University of Oxford, Twitter, Reuters Institute
CNBC Daily Open: Le Pen's 28-year old protégé
  + stars: | 2024-06-20 | by ( Abid Ali | ) www.cnbc.com   time to read: +3 min
This report is from today's CNBC Daily Open, our international markets newsletter. CNBC Daily Open brings investors up to speed on everything they need to know, no matter where they are. China holds rates, stocks dipMarkets in the Asia-Pacific region were trading mostly lower after the People's Bank of China held interest rates unchanged. Russia-North Korea partnershipRussia and North Korea signed a "comprehensive strategic partnership" deal on Wednesday, including a mutual defense pact, during President Vladimir Putin's first state visit to North Korea in 24 years. Musk clarifies remarksElon Musk attempted to clarify his controversial remarks after advertisers threatened to leave X. Musk previously told advertisers to "go f--- yourself."
Persons: Hai Precision Industry —, Foxconn —, Australia's, Guzman Y Gomez, Vladimir Putin's, Putin, Kim Jong Un, CNBC's Holly Ellyatt, Elon Musk, Musk, Goldman Sachs Organizations: New York Stock Exchange, CNBC, People's Bank of China, CSI, Hai Precision Industry, Nikkei, of England, Cannes Lions Locations: New York City, China, Asia, Pacific, Seng, Taiwan, Russia, North Korea, Ukraine, Cannes, France, Europe
New York CNN —Elon Musk told advertisers last year to “go f**k yourself.” This year, he is showcasing a much different attitude. The erratic billionaire, realizing that he very much needs major advertisers to power X, was in the South of France on Wednesday, attending Cannes Lions, the world’s largest advertising festival. Put together, it’s is no mystery why major brands have taken their advertising dollars elsewhere. Musk even said at the time that the damage to X’s bottom line was so great, it could eventually kill the company. Musk likely does not want to see the platform go the way of the woolly mammoth, which is why he is now trying to woo advertisers back.
Persons: New York CNN — Elon Musk, Mark Read, Musk, , ” Read, Andrew Ross Sorkin, hadn’t, , ” Musk, X, it’s, , Joe Biden’s, Donald Trump Organizations: New York CNN, France, Cannes Lions, WPP, SpaceX, Associated Press, Washington Post, Democratic Party, Republicans Locations: New York, South, Israel, Mexico, Washington
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