The job of family offices, investment firms tasked with managing the fortunes of the ultra-rich, has never been about getting massive returns. Which is why Hayley Cuccinello's story on family offices investing in artificial intelligence is so fascinating. Hayley spoke to executives at family offices about how they're navigating the modern-day gold rush that is AI investing. Of course, a lot of those deals never materialized and most family offices have now largely eschewed digital currencies altogether. The difference is family offices have largely gotten in on AI long before the bandwagon arrived, Hayley reports.

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Persons: Dan DeFrancesco, It's, we've, Samantha Lee, Hayley Cuccinello's, Hayley, it's, Read, Erin McDowell, Goldman, Bill Gates, Morgan Stanley, James Gorman, Caniacs, Jeffrey Cane, Hallam Bullock Organizations: Mastercard, Refinitiv, Intelligence, Gates Ventures, Wall Street, LinkedIn Locations: Here's, Wall, Silicon, insider.com, Spain, Austin , Texas, Midtown Manhattan, New York City, New York, London