REUTERS/Adnan Abidi/File PhotoNEW DELHI/BENGALURU, Aug 10 (Reuters) - Tata Group on Thursday unveiled a new logo, branding and plane livery for Air India as part of a multi-million dollar transformation of the former state-run carrier.
The airline's new logo includes a design with golden, red and purple colours, and will replace the old logo of a red swan with orange spokes.
Since taking control in 2022, Tata has spent millions of dollars to update Air India's old planes, while also placing an order for hundreds of new jets.
"The vision we have for the airline is also in the backdrop of a new resurgent India where the aspirations of everyone are limitless," Air India chairperson N. Chandrasekaran said.
Over the past year, Air India has expanded its network and flights to several new domestic and international destinations, but it still faces challenges in operating a seamless and timely schedule of flights.
Persons:
Adnan Abidi, Campbell Wilson, Tata, Chandrasekaran, Wilson, Aditi Shah, Ganesh, Arun Koyyur
Organizations:
REUTERS, Tata Group, Air India, Tata, IndiGo, Emirates, Air, Thomson
Locations:
New Delhi, DELHI, BENGALURU, India, Air India, Bengaluru