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☆ Gen Z is reimagining the iconic 70s brand L'eggs
▼ + stars: | 2024-11-09 | by ( Lauren Edmonds | ) www.businessinsider.com time to read: +6 min

American pantyhose brand L'eggs is staging a comeback. Téllez said L'eggs is modernizing for Gen Z shoppers with partnerships and social media campaigns. AdvertisementMore than half a century after L'eggs became a household name, the American hosiery brand is stepping into a new era. Related Video Why the retail industry has its eye on Gen ZCami Téllez founded Parade before becoming executive creative director for L'eggs. One of the ways L'eggs plans to do that is by engaging Gen Z and Gen Alpha on social media.

Persons: Cami Téllez, Téllez, —, L'eggs, Gen Z, it's, Hanes, L'eggs —, Kim Kardashian's SKIMS, Bill Sweedler, Windsong, we'll, we're Organizations: Service, Business, L'eggs, SEC, Windsong Global, Alpha Locations: L'eggs

☆ At failed Gen Z underwear startup Parade, employee firings were often announced to the entire staff on Slack
▼ + stars: | 2023-12-01 | by ( Melkorka Licea | ) www.businessinsider.com time to read: +3 min

Underwear brand Parade, once valued at $200 million, sold to a lingerie manufacturer for "peanuts." AdvertisementIn August, the Gen Z favorite underwear startup Parade sold to lingerie manufacturer Ariela & Associates International for what one former employee described as "peanuts." Some former staffers said the way founder and ex-CEO Cami Téllez ran Parade contributed to its downfall. Staffers told Business Insider that some of leadership's tactics were particularly harsh, such as announcing employee firings to the entire staff on Slack. In its first year Parade exploded, reaching nearly 100,000 customers and making nearly $9 million in sales, Téllez said.

Persons: Cami, —, Cami Téllez, Slack, Kerry Steib, we've, Steib, Téllez, I'm, she'd Organizations: Service, Ariela, Associates International, AAI

☆ Cami Téllez's underwear startup Parade went bust, and employees blame her. Is it OK to write about it?
▼ + stars: | 2023-11-21 | by ( Melkorka Licea | ) www.businessinsider.com time to read: +28 min

Owning Gucci loafers "wouldn't make me any less capable of leading my team," Téllez rightfully pointed out. Most startups attract people who know this and are excited by it, and Parade employees were no different. "Like any for-profit company, Parade sought to make money and deliver value for shareholders," she told Business Insider. Téllez told staffers DeFuria was sick, and some were worried enough to send flowers to his home. Téllez told employees that they should be receiving offers for positions at AAI "within the next 72 hours at the latest."

Persons: Camila Téllez, I'd, —, Steph Korey, Audrey Gelman, they'd, Steve Jobs, I've, Emily Weiss, Marc Andreessen, Téllez, Gen Zers, Calvin Klein, Cami, Cami Téllez's, she'd, Gucci loafers, Slack, Rhonda Moret, there's, Jack DeFuria, Shakira, Warby Parker's, Neil Blumenthal, Peyton Dix, Jeffries, Evan Mock, Kamala Harris, Ella Emhoff, Gen, Karli Kloss, Omar, who'd, Ty Haney —, — Téllez, Kerry Steib, Meredith Gillies, we've, Steib, I'm, Lyndsey Arnold, Arnold, Lailee, Taghdisi, DeFuria, Kristen Dolzynski, Dolzynski, commenter, weren't Organizations: Ariela, Associates International, AAI, CNBC, Columbia University, NYU, Parade, West Dakota, Forbes, longtime, American, Karli, Voices, Spotify, North America, Employees, Casper, Casa de, Former Locations: New York, Instagram, New, Téllez, York, Colombia, North, SoHo, Dominican Republic

☆ Underwear brand Parade strikes a deal to be acquired by lingerie manufacturer, CEO Cami Téllez confirms
▼ + stars: | 2023-08-15 | by ( Melkorka Licea | ) www.businessinsider.com time to read: +4 min

Gen Z underwear brand Parade has been sold to lingerie manufacturer Ariela & Associates International. Founder and CEO Cami Téllez told staffers via Slack that she might be forced to leave the company. The Gen Z-favorite underwear startup Parade struck a deal to be acquired by the lingerie manufacturer Ariela & Associates International on Monday afternoon, Cami Téllez, the company's cofounder and CEO, told Insider. In the message, Parade employees were informed that meetings with AAI associates would be placed on their calendars so the team could better understand how their roles functioned. In March, Parade inked a deal with Target to be sold in nearly 400 of its stores nationwide.

Persons: Cami Téllez, Slack, Téllez, Jack DeFuria, Friday's Slack, Ariela Esquenazi Organizations: Ariela, Associates International, Associates, AAI, Columbia University, cofound, AAi, Stripes, Greycroft Partners, Target

☆ The 'internet's favorite underwear' goes mainstream: Gen Z brand Parade agrees to be bought
▼ + stars: | 2023-08-15 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +4 min

Privately owned Ariela & Associates International has agreed to buy Parade, the VC-backed intimates startup that created "the internet's favorite underwear," CNBC has learned. "Consolidation is the big opportunity, especially for big, traditional brands to acquire more digitally savvy upstarts. It quickly became a favorite among Gen Z consumers eager for comfortable and affordable underwear that fit their body style and personal values. As part of Ariela, Parade will now be able to tap on the firm's manufacturing muscle to scale up and become more of a mass-market brand, said Jessica Ramirez, a senior analyst with Jane Hali and Associates. I think Parade hasn't as much … this would make sense to propel it on a larger level."

Persons: that's, Nikki Baird, didn't, Cami, Jessica Ramirez, Jane Hali, It'll, Ramirez Organizations: Associates, CNBC, Associate's, Columbia University, Parade, FullBeauty Brands, Walmart, Target, Smart Locations: U.S, Ariela

☆ Parade — the inclusive underwear brand beloved by Gen Z and self-styled as 'the internet's favorite' — is coming to Target
▼ + stars: | 2023-03-01 | by ( Mary Hanbury | ) www.businessinsider.com time to read: +4 min

Inclusive underwear brand Parade is launching at 400 Target stores this week. The brand is popular with younger consumers, but wants to grow its reach away from its Gen Z core. Self-described as the "Internet's favorite brand," Parade has built itself up around its community of Gen Z nano influencers, who promote and offer feedback on new items. "Our ambition is to be the leading underwear brand for all people," cofounder and CEO Téllez told Business of Fashion. Insider reached out to both Target and Parade for further comment, but did not immediately hear back.

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