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☆ Threads' user base has plummeted more than 80%. Meta's app ended July with just 8 million daily active users.
▼ + stars: | 2023-08-04 | by ( Gabriel Rivera | ) www.businessinsider.com time to read: +3 min

Threads closed July with 8 million daily active users, down 82% from its peak, according to Sensor Tower data. Meta's Twitter clone, which launched July 5, had 44 million daily active users on July 7. Data from the market intelligence firm Sensor Tower showed Meta's Twitter clone ended July with 8 million daily active users. That's about an 82% drop from its peak daily active user count of 44 million just days after Threads launched, Sensor Tower reported. Since then, Threads has added a following tab on its feed, among other features, Threads programmer Cameron Roth wrote in a Threads post.

Persons: Mark Zuckerberg, haven't, buzzy influencers, Zuckerberg, Adam Mosseri, Mosseri, Cameron Roth Organizations: Twitter, Meta

☆ Threads use is down to about 6 minutes a day — plummeting from 21 minutes when it first launched
▼ + stars: | 2023-07-19 | by ( Gabriel Rivera | ) www.businessinsider.com time to read: +3 min

Users are only spending 6 minutes on the app a day — down from 21 minutes, according to Similarweb data. Threads is losing daily users just as fast as it gained them. On July 7, two days after the app's launch, users were on Threads for around 21 minutes a day on average. In a Threads post, Cameron Roth, a software engineer for Instagram and Threads, announced a slate of new bug fixes and upgrades to the platform's feed and follow features. Mosseri echoed Zuckerberg's early enthusiasm in a Saturday Threads post, also sent to Insider by a Meta spokesperson.

Persons: Elon, Meta, Adam Mosseri, Mark Zuckerberg, Mosseri, Cameron Roth Organizations: Meta, Twitter Locations: Similarweb

☆ Meta rolls out first feature update to Threads since launch earlier this month
▼ + stars: | 2023-07-18 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +1 min

Instagram Threads, the Twitter clone that Meta launched two weeks ago, is being updated to include new features, including a follows tab. Cameron Roth, a software engineer for Instagram, shared a Threads post on Tuesday, announcing additions to the app as part of an update to Apple's iOS. Roth said that the iOS update includes some software bug fixes and loading improvements. In a separate Threads post on Tuesday, Roth said regarding the update that users "may need to restart your app to see some of these or otherwise wait until the end of the day!" WATCH: Threads is the perfect situation at the perfect time for Meta

Persons: Meta, Cameron Roth, Roth, Elon Musk, Linda Yaccarino Organizations: Meta, Twitter, CNBC

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