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☆ How to become an influencer and start making money
▼ + stars: | 2024-06-21 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +13 min

Maesha Shonar, a micro influencer with 24,000 followers on Instagram, previously told BI she had such a highly engaged audience. Take a look at new data on influencer brand deals in 2024Platforms also pay creators based on their video views and engagement. Read more about how TikTokers can score huge paydays for longer videosOn Snapchat, creators have had success making money from its ad-revenue program. Related storiesAffiliate marketing is another popular way to make money after becoming an influencer. Nino de Guzman said she launched the app to help show others how easy it was to become an influencer and make money from social media.

Persons: —, Ayomi Samaraweera, Samaraweera, Nadya Okamoto, influencers, Stacy Kim, Maesha, Instagram, Nate White, I've, MrBeast, Read, videographer Tej Patel, AJ, Grey, influencer Janesha Moore, Moore, makeups, Paulina Perez, she's, Perez, Slack, Lissette Calveiro, Christen Nino de Guzman's Clara, Nino de Guzman, Christen Nino De Guzman, Alix Earle ., Kensington, that's, Danielle Pistotnik, publicists Organizations: Service, YouTube, Business, Samsung, Verizon, Amazon, Brand, UTA, CAA, Management Locations: California

☆ 4 Slack communities helping creators of color and women land paid deals and discuss obstacles they face building businesses
▼ + stars: | 2024-03-08 | by ( Shriya Bhattacharya | Marta Biino | ) www.businessinsider.com time to read: +7 min

For creators and influencers, working online means it's not always easy to build community. TikTok creator Morgan Gadley started the Slack workspace OohhMG in early January because she wanted other BIPOC creators to have access to the brand deal opportunities that were constantly flooding her inbox. Here are four Slack workspaces helping women and creators of diverse backgrounds build their brands, as well as three other groups for influencers. After that, she started introducing creators of color with smaller followings into the group. Other Slack groups for influencersHere are three other Slack groups that influencers told BI have helped them make industry connections or land deals:

Persons: Slack, TikTok, Morgan Gadley, Jessy Grossman's, —, I've, Florence Howard, Shaakira Molisho, they've, Gadley, Grossman, she's, Calveiro, Ogilvy, Naimeesha Murthy, influencers Organizations: Business, Walmart, LinkedIn, Products, Women Locations: New York, India

☆ Influencers are landing paid brand partnerships and UGC deals in an unexpected new way: Slack groups
▼ + stars: | 2024-02-08 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

That Slack group? While many of the other Slack groups creators said they'd used were free, this particular one charges membership fees of $41 per month or $588 a year. Like the existing Slack group, this one will also charge users. AdvertisementCalveiro is excited about this because of the group's potential to create a safe, engaged community where all questions are welcomed. "I haven't yet seen a truly successful Slack channel just for creators, and I think it's so needed," she said.

Persons: —, Ogilvy, Slack, I've, Kristen Bousquet, Bousquet, she's, Patricia Redulla, Redulla, She's, Calveiro, they'd, Jessy Grossman Organizations: Service, Influencer, Business, Messaging, workspaces, UGC, Adolescent

☆ 16 influential talent management firms and agencies helping micro influencers build businesses, from getting brand deals to podcast collabs
▼ + stars: | 2023-11-28 | by ( Shriya Bhattacharya | Marta Biino | Amanda Perelli | ) www.businessinsider.com time to read: +2 min

The rise of influencer marketing has simplified one of the most sought-after marketing goals for brands — building community. Creating community is part of the reason brands continue to invest in influencer marketing despite economic headwinds. Micro influencers , who have smaller, usually hyper-engaged audiences, partner with brands and leverage the communities they've built for marketing purposes. Micro influencers often run lucrative full-time businesses on their own, but signing with a manager can supercharge that growth. Here are 16 talent-management firms for micro influencers, listed in alphabetical order by company:

Persons: HypeAuditor, Annelise Campbell, Lissette Calveiro Organizations: Business Locations: North America

☆ How to sell on TikTok Shop
▼ + stars: | 2023-08-16 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

TikTok is investing heavily into e-commerce with its TikTok Shop program. TikTok is investing heavily into e-commerce with its TikTok Shop program, and it's offering perks to brands and creators who join. Read about what TikTok Shop can offer brands, according to an exec who spearheads the programTikTok / Maryam Malik / Lissette CalveiroHow to start a TikTok Shop as a sellerBrands can join TikTok Shop by applying on the platform's website. What TikTok Shop offers sellersAs TikTok worked to woo merchants, it began offering perks such as free shipping and discounts for new sellers. On TikTok Shop, creators earn money through affiliate commissions.

Persons: Read, Sellers, Maryam Malik, Lissette, TikTok, Adam Beswick, It's, they've Organizations: Center, Brands, Merchants Locations: Here's, Ecwid

☆ TikTok is offering creators $1,000 cash incentives and other rewards as it looks to bolster its e-commerce program
▼ + stars: | 2023-07-20 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +7 min

TikTok is offering a slew of cash bonuses and rewards to creators that use its new shopping feature. The conversation centered around how to formalize the role of "TikTok Shop creator" as a new category of influencer, akin to a sports or food personality, Jayy said. "I'm thinking about marketing myself as a TikTok Shop creator," she said. In another instance, they were offered $1,000 in cash for generating at least $3,000 in Shop sales via a video. "Most of the people don't have the support or the knowledge to even be these TikTok Shop creators that TikTok wants them to be."

Persons: Sharon Jayy, Jayy, it's, TikTok, influencers, It's, Ross Hawthorne, Nadia Lynn Garcia, Maryam Malik, Lissette, Shayna Farnan, she's, Malik, Lauren Mabra, Mabra, Pinterest, Farnan Organizations: TikTok, Real Quick Media, Meta, Facebook, YouTube, Financial Times, TikTok Shop Locations: Culver City , California, China, London

☆ TikTok is luring creators into its Shop program with office visits, private chat groups, and cold hard cash
▼ + stars: | 2023-07-19 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +7 min

The conversation centered around how to formalize the role of "TikTok Shop creator" as a new category of influencer, akin to a sports or food personality, Jayy said. "I'm thinking about marketing myself as a TikTok Shop creator," she said. In another instance, they were offered $1,000 in cash for generating at least $3,000 in Shop sales via a video. On the right, a screenshot of what a creator sees on the backend when using TikTok Shop as an affiliate. "Most of the people don't have the support or the knowledge to even be these TikTok Shop creators that TikTok wants them to be."

☆ Got a thriving side job? Here's how and when to tell your boss about it — and why you probably should.
▼ + stars: | 2023-04-06 | by ( Alexandra York | Rebecca Knight | ) www.businessinsider.com time to read: +8 min

Experts say it's important to tell your boss about your side hustle. It's probably time to tell your boss about it. If your side hustle is already a thriving business, you tell your boss right away. Alistair Berg/Getty ImagesBut if your side hustle is already a thriving business, you should mention it right away, she said. "The minute you make a mistake or your performance slips, your boss might think you're not focused," Nahrgang said.

☆ A TikToker with 135K followers who posts about mental health has secured deals with brands like BetterHelp and Dove. Read his 2-page media kit.
▼ + stars: | 2023-03-22 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

Jorge Alvarez started posting on TikTok in April 2021 because he wanted more Latinx representation. He shares the 2-page media kit he uses to partner with brands like BetterHelp, Dove, and Taco Bell. Jorge Alvarez started posting mental-health content on TikTok in April 2021 because he didn't think there was enough Latinx representation on the social-media platform. Here is what a recent version of his media kit looks like. Page 1 of Jorge Alvarez's media kit.

☆ Got a thriving side hustle? Here's how and when to tell your boss about it — and why you probably should.
▼ + stars: | 2022-12-21 | by ( Alexandra York | Rebecca Knight | ) www.businessinsider.com time to read: +7 min

Experts say it's important to tell your boss about your side hustle. It's probably time to tell your boss about it. If your side hustle is already a thriving business, you tell your boss right away. PeopleImages/GettyBut if your side hustle is already a thriving business, you should mention it right away, she said. If you have a good relationship with your boss, consider having a frank conversation about how your full-time work benefits from the side hustle.

☆ This TikToker went to the White House with Selena Gomez to talk about mental health. He shares the exact 2-page media kit he uses to pitch brands.
▼ + stars: | 2022-11-21 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

Jorge Alvarez started posting on TikTok in April 2021 because he wanted more Latinx representation. He shares the 2-page media kit he uses to partner with brands like BetterHelp, Dove, and Taco Bell. Jorge Alvarez started posting mental-health content on TikTok last April because he didn't think there was enough Latinx representation on the social-media platform. Since he started posting consistently, Alvarez has made $30,200 through brand collaborations and speaking engagements, according to documentation verified by Insider. Here is what the latest version of his media kit looks like.

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