A pivot back toward value will boost shares of McDonald's going forward, according to Citi.
The bank upgraded shares of the fast food giant to buy from hold.
MCD 1Y mountain MCD 1Y chart This year, a revamped national value platform, coordinated messaging push and new products should boost McDonald's competitive advantages versus its peers, according to Citi.
Already, evidence shows that McDonald's value pivot has resonated with its customers, with traffic growing following the launch of the $5 Meal Deal in late June, the bank said.
LSEG data shows 25 of 40 analysts covering it rate it as a buy or strong buy.
Persons:
Jon, Burger, Wendy's, Krispy Kreme, McDonald's
Organizations:
Citi