Women's college basketball popularity is up, but their revenue still lags behind the men's teams.
AdvertisementMany women's college basketball teams are setting records for attendance and could see a subsequent revenue boost from ticket, merchandise, and concession sales.
Meanwhile, the NCAA sold the television rights to the men's basketball championship separately from the other sports.
The deal for men's college basketball is worth more than $1.1 billion annually and also goes through 2032.
AdvertisementThose watching for the disparity in revenue between the women's and men's college basketball teams to narrow may have to be patient.
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—, University of Iowa's Caitlin Clark, Angel Reese, JuJu Watkins, University of Connecticut's Paige Bueckers, Nielsen, What's, Darron Cummings, Bruce B, Siegel, Greenspoon Marder, Caitlin Clarks, Reeses, Paige Bueckers, Steph Chambers
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