For example, one post shows grainy photographs of Nutter Butter cookies in a dollhouse with peanut butter smeared everywhere, set to a spooky soundtrack. Another video shows a psychedelic style Mr. Nutter Butter in technicolor with a Nutter Butter cookie being shoved into a baby croc sandal in the background; that got 1.1 million views. In it, Mr. Nutter Butter chases a character named Aiden (a real fan who has commented on every post) who is in turn chasing a Nutter Butter cookie. Zach Poczekaj, a senior social media manager at Dentsu Creative, Nutter Butter’s creative partner; Caitlin Bolmarcich, the brand manager for Nutter Butter; and Kelly Amatangelo, the digital and social lead for Mondelez, which owns Nutter Butter, run the cookie’s social media accounts. But what I will say is all the comments that we’re seeing are like, ‘I bought Nutter Butter today.

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Persons: Nutter, ”, “ Nutter, Nutter Butter’s, Aiden, Zach Poczekaj, Caitlin Bolmarcich, Kelly Amatangelo, it’s, haven’t, Gen Z, don’t, what’s, we’re Organizations: CNN, Dentsu Creative