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☆ WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
  + stars: | 2024-10-23 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
Canaccord Genuity is hiring the former WPP dealmaker Lance Maerov to work on ad and media M&A. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementThe Canadian investment bank Canaccord Genuity is hiring a former top dealmaker at the advertising giant WPP for its advertising and media mergers-and-acquisitions practice, Business Insider can exclusively reveal. Canaccord Genuity didn't respond to requests for comment.
Persons: Lance Maerov, —, Genuity, It's, IPG, Martin Sorrell, Maerov, Sorrell, Mark Read, Andrew Scott, Weinstein, Harvey Weinstein Organizations: WPP, Service, Madison, Mars United Commerce, Publicis Groupe, Verve, Jun, Epsilon, Street, Nike, Tata Consultancy Services, Street Journal, Real Media, Weinstein Co, Vice Media Locations: British
☆ Adtech firm GroundTruth hires bankers to pursue a possible sale
  + stars: | 2023-09-13 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +2 min
Originally known as xAd, GroundTruth was founded in 2003 and has raised more than $160 million in funding, per PitchBook. GroundTruth's advertising platform is powered by its location data that allows advertisers to model their campaigns based on real-world information, like visits to stores. GroundTruth almost reached a deal to sell WeatherBug in 2019, but talks ultimately collapsed, according to two sources familiar with the matter. The current plan is to sell WeatherBug and GroundTruth as separate assets, the people familiar with the process said. As new privacy laws roll out across the world, increasing scrutiny has been poured on companies that transact location data.
Persons: GroundTruth, Adtech Organizations: Hooters, iHeart, Cox, Scripps, Data Protection, LUMA Partners, TV Locations: Florida
☆ Autumn arrives earlier than ever for Starbucks and others with pumpkin menu items
  + stars: | 2023-08-31 | by ( Amelia Lucas | ) www.cnbc.com   time to read: +1 min
But for many restaurants and retailers, fall is already here. But in the past few years, restaurants and retailers have been releasing their autumnal food and beverages even earlier. November is still the most popular month to launch limited-time pumpkin items timed for Thanksgiving, but August is gaining ground. Restaurants' and retailers' extended fall also comes as pumpkin food and beverages become more popular throughout the autumn. As schools have pushed for an earlier start to the school year, Labor Day has lost some of its status as a seasonal indicator.
Persons: Ken Harris Organizations: Labor, Cadent Consulting, CNBC Locations: U.S
☆ PE firm Novacap has acquired the TV adtech platform Cadent, which now plans to go on an acquisition spree
  + stars: | 2023-08-09 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +3 min
PE firm Novacap has acquired TV adtech company Cadent. Canadian private equity firm Novacap has acquired the US TV adtech platform Cadent, the pair said Wednesday. With traditional TV viewing long in decline, advertisers have increasingly turned to connected-TV platforms. US broadcast and cable TV ad spending is expected to drop by 8% this year, but will still be significant at $61.3 billion, per Insider Intelligence's forecast. Cadent had previously been owned by another private equity firm, Lee Equity Partners, which acquired the company in 2013.
Persons: Novacap, Nick Troiano, Troiano, Cadent, Pascal Tremblay Organizations: Cross Mediaworks, CTV, Intelligence, Fund, Investment, RBC Capital Markets, TD Securities, Scotiabank, Lee Equity Partners
☆ Nestle, Tyson and other food giants bet on air fryer boom to grow sales
  + stars: | 2023-03-05 | by ( Amelia Lucas | ) www.cnbc.com   time to read: +4 min
An Air Fryer for sale at Kroger Marketplace in Versailles, Kentucky, U.S., on Tuesday, Nov. 24, 2020. Adam Graves, president of Nestle U.S.'s pizza and snacking division, said the company is leaning into the air fryer boom through its frozen food brands, specifically to offer customers more value. Other Nestle products, like Hot Pockets, now include air fryer cooking instructions alongside directions for heating up in the microwave and oven. Tyson is also a third of the way through adding air fryer directions to its packaging for its frozen prepared foods. The air fryer directions are boosting Tyson's brand favorability, according to Hall, who cited recent brand health data.
☆ Apple is looking for a top sales executive to spearhead a giant advertising push in sports and streaming. Here are 16 execs who could score the job.
  + stars: | 2023-01-19 | by ( Claire Atkinson | Lucia Moses | Lara O'Reilly | ) www.businessinsider.com   time to read: +15 min
Netflix also conducted a search before hiring two Snap executives, Jeremi Gorman and Peter Naylor, to lead its new ads business. XandrLesser, a longtime digital ad executive, has extensive experience working on issues around the future of digital marketing. McDonald has a ton of other digital ad sales and publishing experience. She helped launch Modi Media, ad buying giant GroupM's addressable TV business, before joining TV adtech startup Cadent. UnivisionValentino runs Disney's digital ad business as EVP, client and brand solutions.
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