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☆ Study maps how nonprofit religious groups set up facilities near abortion clinics
▼ + stars: | 2024-11-08 | by ( Abigail Brooks | Abigail Brooks Is A Producer For Nbc News. | ) www.nbcnews.com time to read: +14 min

While crisis pregnancy centers’ pattern of locating near abortion facilities is well documented, the new research, published in the peer-reviewed Journal of Medical Internet Research, maps women’s geographic access to both crisis pregnancy centers and abortion facilities. The new study found that in 2021, crisis pregnancy centers outnumbered abortion clinics 3-to-1 in the U.S., but acknowledged that the figure is probably greater now post-Dobbs. On average, the distance between crisis pregnancy centers and abortion facilities in the U.S. was 5.5 miles. Abortion clinics offer other health careAbortion-rights advocates say that when communities lose abortion clinics, they also lose access to other health care services for women. Crisis pregnancy centers outnumber abortion clinics 9 to 1 in Texas, according to the crisis pregnancy center study.

Persons: ”, Christina Villarreal, Mary Jane Maharry, “, ” Brian Westbrook, Dobbs, Andrea Swartzendruber, Danielle Lambert, ” Swartzendruber, Lambert, CPCs, ’, Swartzendruber, ” Lambert, “ They’re, you’re, Andrea Trudden, Roe, Ashley Underwood, “ We’re, couldn’t, ” Underwood, Wade, Nikki Madsen, we’ve, ” Madsen, they’ve, We’re, Donald Trump’s, Biden Organizations: Parenthood Health Center, Southwest Missouri, Coalition Life, NBC News, Medical Internet Research, “, University of Georgia College of Public Health, American College of Obstetricians, CPC, Communications, Heartbeat, United States, Equity, NBC, National Abortion Federation, Abortion Care Network, X, Obria Locations: Carbondale , Illinois, Illinois, Flossmoor , Illinois, Louis Region, Southwest, Fairview Heights , Illinois, Missouri, U.S, United, Louisiana, Florida , Missouri, North Carolina , Tennessee, Texas

☆ Taboola is looking to compete with Google and Facebook for small-business clients using a new generative AI tool for ad campaigns
▼ + stars: | 2024-10-15 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

The tool was built using OpenAI's GPT-4o and data input from years of Taboola ad campaigns. They've maxed out Google and Facebook, not because their threshold for margin is tapped, but the way most spend on Google and Facebook, they will spend, and spend, and spend, and they stop because it gets expensive," Singolda said in an interview. Singolda said Abby was designed to help Taboola bring on more advertisers and tackle the onboarding process. And Taboola itself already offers an AI tool called Maximize Conversions that automates its clients' ad bidding strategies. Advertisement"I don't see generative AI tools as likely to drive near-term adoption of new ad platforms among SMBs," Lipsman said.

Persons: Abby, Taboola, —, Adam Singolda, Singolda, Publicis, Andrew Lipsman, Lipsman Organizations: Service, BBC, CBS, Yahoo, Apple News, Business, Google, Facebook, Big Tech, Omnicom, WPP

☆ Big Tech got crushed by falling ad prices, and the damage could last well into 2023. Here's exactly how much ads cost on Google, Meta, Amazon, YouTube, TikTok and Snap.
▼ + stars: | 2023-02-06 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +8 min

Meta, Google, and Snap reported declines in ad sales, or flat ad revenue, during the fourth quarter. Out of the four big ad-supported tech companies — Google, Meta, Amazon, and Snap — only Amazon reported that its ad business grew year-over-year in the fourth quarter. Meta's ad prices have declined as the company rebuilds its ad business with artificial intelligence after getting hit by Apple's app-tracking privacy crackdown. While CPMs fell year-over-year during the fourth quarter, ad prices were 7.2% higher in the fourth quarter compared to the third quarter, according to Northbeam. The average return on Meta ad spend during the fourth quarter was $1.96, up from $1.30 in the first quarter of 2022.

☆ 4 reasons why Amazon's advertising business is still surging while Meta, Google, and Snap are all wrestling with declines
▼ + stars: | 2023-02-06 | by ( Ryan Joe | ) www.businessinsider.com time to read: +6 min

Amazon's ad business grew 19% over the past year, while rivals like Meta were managing a decline. Amazon's ad business seems to be the only major ad business that's on the upswing. Part of the reason is that Amazon's ad business is newer than Google's and Meta's so a higher growth rate should be expected. Insider spoke with several ad buyers and industry experts to reveal why Amazon's ad business is growing compared to competitors like Google, Meta, and Snap. Both McKenna and Kern Schireson, CEO of the ad agency Known, believe this is the biggest reason why Amazon's ad business is thriving compared to its competitors.

☆ A woman who mistakenly visited an anti-abortion crisis pregnancy center said she was met with pushback for seeking an abortion: 'I just was not ready, and words can't make you ready for that'
▼ + stars: | 2022-12-06 | by ( Hannah Getahun | Isabella Zavarise | Katie Nixdorf | ) www.businessinsider.com time to read: +12 min

Crisis pregnancy centers outnumber abortion clinics in the US. When she got to The Keim Center in Virginia Beach, it didn't look or smell like a medical clinic — it was too nice, too inviting. Unbeknownst to her, Estefanía had walked into one of the 2,000 crisis pregnancy centers, or CPCs, in the US. "Most of the folks that work in crisis pregnancy centers are people that are on a mission to end abortion." Researchers from Middlebury College have estimated that the extinction of national abortion rights means the number of people living closer to CPCs than abortion clinics will double, and CPCs will outnumber abortion clinics 1-to-5.

☆ Ad prices are now cheaper than they've been all year. Here's how much marketers are paying for ads on Google, Meta, Amazon, and TikTok.
▼ + stars: | 2022-11-07 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +7 min

Ad prices on Meta, Amazon, and Google skyrocketed during the pandemic but are now declining. Digital ad prices are declining due to a number of factors:Advertisers are pulling back on spend on Meta and Google. Ad prices are typically low during the third quarter as marketers prepare to spend during the fourth quarter. Ad buyers usually anticipate a 15% to 20% increase in ad prices during the fourth quarter, said Vic Drabicky, founder and CEO of ad agency January Digital. As TikTok continues to build out its technology and relationships with advertisers, ad prices continue to rise.

☆ As advertisers cut spend, ads on Google, Meta, and Amazon are cheaper than they've been all year — but marketers don't expect it to last
▼ + stars: | 2022-11-02 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +7 min

Ad prices on Meta, Amazon, and Google skyrocketed during the pandemic but are now declining. Digital ad prices are declining due to a number of factors:Advertisers are pulling back on spend on Meta and Google. Ad prices are typically low during the third quarter as marketers prepare to spend during the fourth quarter. For ads designed to get people to take more immediate action, like Amazon's and Google's shopping and search ads, we looked at cost per click (CPC). As TikTok continues to build out its technology and relationships with advertisers, ad prices continue to rise.

☆ How anti-abortion crisis pregnancy centers target women looking for abortions
▼ + stars: | 2022-10-25 | by ( Katie Nixdorf | Noah Lewis | ) www.businessinsider.com time to read: +1 min

There are more than three crisis pregnancy centers for every abortion clinic in the US. CPCs don't offer abortions, but many show up in searches related to abortion services. Doctors say these centers cause confusion and elevate people's mistrust of the medical system. Anti-abortion activists say these centers will help women facing unplanned pregnancies in places where abortion is now illegal. But some women who have visited a CPC thinking it was an abortion clinic say they feel misled by the center's online advertising.

Search resuls for: "CPCs"

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