New York CNN Business —Earlier this week Adidas ended its partnership with rapper and fashion designer Ye (who previously went by Kanye West).
He even called out Adidas directly during a podcast appearance in which he made antisemitic comments, bragging the company would never cut ties with him.
He referenced Adidas directly: “I can say antisemitic things, and Adidas can’t drop me,” he said.
Gary Gershoff/WireImage/Getty ImagesAdidas didn’t announce it was severing ties with Ye until Tuesday, October 25, over a week after the podcast was released.
Adidas said it will take a big loss in the fourth quarter because its cutting ties with Ye.