In initial data from late June and through July, about 8 in 10 Americans said each week that they’d read or heard at least something about Biden or Trump, respectively. But the focus had shifted away from his criminal conviction: first to his debate against Biden, and then to the assassination attempt against him. By contrast, two more standard campaign milestones – the Republican National Convention and Trump’s selection of a running mate – drew less public attention. The Breakthrough survey project will run throughout the 2024 campaign, tracking the things Americans say they read, hear and see about the candidates. Looking at the trend over time shows a sharp divergence between the conversations around Trump and Biden following the presidential debate.

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