At that event, Musk boasted, "It will be the biggest product launch of anything by far on Earth this year." At the event in Austin, Musk said the Cybertruck's hard steel body was bulletproof, and that its windows were "rock proof." Tesla first unveiled the Cybertruck — with its angular and unpainted hard steel body — in November 2019. The covid pandemic and other factors contributed to a two-year delay however, and Tesla only began early Cybertruck production in July this year. The U.S. electric pickup truck market has not expanded as quickly as some thought when the Cybertruck was initially revealed.

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Persons: Elon Musk, Musk, Tesla, Rivian, CNBC's Mike Wayland Organizations: Ford, General Motors, Lordstown Motors, GM, CNBC PRO Locations: New York, Austin, U.S