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Mate Rimac - 1 Rimac Automobili - 1 CNBC's John Rosevear - 1
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Malibu
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☆ What it's like to drive the world's fastest EV — the Rimac Nevera
  + stars: | 2023-09-16 | by ( John Rosevear | Liam Mays | Andrew Evers | ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailWhat it's like to drive the world's fastest EV — the Rimac NeveraRimac is Croatia's first and only automaker. Its 35-year-old founder, Mate Rimac, started tinkering with electric vehicles after he blew the engine in an old BMW he raced as a teen. After rebuilding it with an electric drivetrain – and winning some races – he founded Rimac Automobili in 2009, and today the company has released an electric supercar, the Nevera. CNBC's John Rosevear gives the $2.1 million EV a test drive in the canyon roads above Malibu to find out if it lives up to the hype.
Persons: Mate Rimac, Rimac Automobili, CNBC's John Rosevear Organizations: BMW Locations: Malibu
☆ Why you won't see many car ads during Sunday's Super Bowl
  + stars: | 2023-02-10 | by ( Michael Wayland | ) www.cnbc.com   time to read: +7 min
The average cost of a 30-second commercial during last year's Super Bowl was $6.5 million, up more than $2 million over 2016 rates. Automakers — historically among the largest Super Bowl advertisers — are mostly bypassing this Sunday's NFL championship game to preserve cash or spend ad dollars elsewhere. And EV startup Polestar, whose ad was a success in the 2022 Super Bowl, said it will also not advertise this year. Ferrell also appeared in GM's Super Bowl ad promoting EVs two years ago. Stellantis has not released its ads, while GM, Kia and WeatherTech released their commercials earlier this week.
☆ GM temporarily suspends advertising on Twitter following Elon Musk takeover
  + stars: | 2022-10-28 | by ( Michael Wayland Lora Kolodny | Michael Wayland | Lora Kolodny | ) www.cnbc.com   time to read: +4 min
As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising. The Detroit automaker, a rival to Musk's Tesla , said it is "pausing" advertising as it evaluates Twitter's new direction . It will continue to use the platform to interact with customers but not pay for advertising, GM added. DETROIT — General Motors is suspending its advertising on Twitter following Elon Musk's takeover of the social media platform, the company told CNBC on Friday. Musk has long boasted that Tesla does not pay for traditional advertising, a cost that has added up for conventional automakers' brands through the years.
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