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☆ Snapchat unveils new features to recruit more creators and land them paid brand deals
▼ + stars: | 2024-09-17 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Snapchat creators can now add user replies as stickers. "Creators go deeper on Snapchat, I think because the money's there," referencing how some influencers have made tens of thousands of dollars directly through the platform . AdvertisementNow, creators in this program can choose what engagement and demographic data they share with companies they want to work with. "I always tell creators that with Snap, you can be a big fish in a small pond."

Persons: —, Brooke Berry, Alix Earle, Berry, Brooke Monk, Snap Berry, they're Organizations: Service, Business, YouTube, School

☆ Thematic tech ETF investing may have selective use case, experts say
▼ + stars: | 2024-09-14 | by ( Anna Gleason | ) www.cnbc.com time to read: +1 min

Even with recent rotation away from megacap tech stocks, there may still be a case for investing in thematic tech exchange-traded funds. Roundhill Investments runs the Roundhill Generative AI & Technology ETF (CHAT), which is up 13.8% year to date as of Friday's market close. But despite recent volatility in the group, the firm's CEO Dave Mazza thinks the investment thesis is still intact. Pointing to some of CHAT's under-the-radar artificial intelligence plays, Mazza waived off concerns that thematic ETFs may be too narrow in scope. "There are companies like Dell in the portfolio and others, ServiceNow and Salesforce , who are using AI and integrating AI," he said.

Persons: Dave Mazza, CNBC's, Mazza Organizations: Roundhill Investments, Technology, Nvidia, Microsoft, Dell Locations: CHAT's

☆ How the Furrha family earns nearly $20,000 a month on Snapchat — from posting 100 times a day to cooking complicated dishes
▼ + stars: | 2024-08-31 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The app also has a reward program for those who create short viral videos that are featured in the "Spotlight" section of the app, which the Furrha family also takes advantage of. AdvertisementThe Furrhas post at least 100 times a day on the main account, which increases to more than 200 when they share cooking videos. With their earnings increasing, the Furrha family has now ventured into real estate, buying and developing condos near the University of Michigan. Others, like Samah, are setting aside the money for the younger children to have when they grow up.

Persons: —, Samah, we've, Salem, Sammy Furrha, Sammy, who's Organizations: Service, Business, BI, Snap's Talent, University of Michigan Locations: Michigan, Salem

☆ Meet the typical social-media influencer: They make less than $100,000 a year and juggle other jobs
▼ + stars: | 2024-07-29 | by ( Shriya Bhattacharya | Jacob Zinkula | ) www.businessinsider.com time to read: +8 min

A survey of over 2,000 content creators conducted by the influencer marketing agency NeoReach last year found that 48% of creators earned less than $15,000 a year. Since the money that influencers make sometimes isn't enough to sustain their lifestyles, they balance content creation with other jobs. AdvertisementThe typical US-based influencer is likely to be making less than six figures and creating content part-time, according to research, surveys, and influencer interviews. Most of these creators have smaller audiences, according to former influencer marketer Emmy Petit, who is now a full-time influencer. "The idea of full-time content creation is often more glamorous than reality," Mitchie Nguyen, a content creator based in New York, previously told BI .

Persons: —, NeoReach, Colin Rocker, IZEA, influencers, Jessica Ufuoma, Johnson, Jasmine Enberg, Emarketer, Anushka, Petit, Nadya Okamoto, MrBeast, Mitchie Nguyen, Enberg, TikTok Organizations: Service, YouTube, Business, Deloitte, Johnson, Influencer League Locations: Hong Kong, New York

☆ Instagram's top exec praised YouTube's monetization and dissed Snapchat's, as he explained his platform's approach
▼ + stars: | 2024-05-09 | by ( Sydney Bradley | Dan Whateley | ) www.businessinsider.com time to read: +6 min

Last month, the company rolled out a new temporary "Spring Bonus," which he said was called Spring Bonus and not the "permanent bonus program" because he wanted to set expectations. For Instagram's bonus program to be successful, it would need to meet three criteria, according to Mosseri:It's a sustainable model, and Meta is not "burning cash." 'The thing I'm most excited about is subscriptions'The bonus program wasn't the only feature top of mind for Mosseri. Advertisement"The thing I'm most excited about is subscriptions," Mosseri said. And while it isn't useful for every creator, Instagram recently announced that there are now 2 million active subscriptions to creators on the app.

Persons: —, Adam Mosseri, Mosseri, — Haley Kalil, Hassan Khadair —, Instagram, she's, Kalil, I'm, TikTok, Snapchat, We're, That's, it's, YouTube's Organizations: Service, Meta's, YouTube, Business, Meta Locations: York

☆ When grief and AI collide: These people are communicating with the dead
▼ + stars: | 2024-05-06 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +12 min

People have wanted to reconnect with deceased loved ones for centuries, whether they’ve visited mediums and spiritualists or leaned on services that preserve their memory. In September 2023, it introduced ChatGPT voice, where users can ask the chatbot prompts without typing. HereAfter AI, founded in 2019, allows users to create avatars of deceased loved ones. “Remembering is very important; it reflects the human condition and importance of deceased loved ones.”But she noted the relationship we have with our closest loved ones is built on authenticity. Creating an AI version of that person could for many “feel like a violation of that.”Bill Abney said he feels uneasy about communicating with his late fiancée through AI platforms.

Persons: Ana Schultz, Kyle, ”, Schultz, “, Schutz, they’ve, ” Ana Schultz, ElevenLabs, Joe Biden, Biden, ChatGPT, OpenAI, Danielle Jacobson, she’s, Phil, Cole, ” Jacobson, “ Cole, Replika, Rohit Prasad, Val Kilmer, It’s, Mary, Frances O’Connor, ‘, ’ ”, Bill Abney, Kari, ” Abney, “ I’m, Jodi Spiegel, Sims Organizations: CNN, Davidson College, Tech, Alexa, MARS, Amazon, University of Arizona Locations: Rock Falls , Illinois, Alabama, Johannesburg, South Africa, “, San Francisco, Newfoundland, Canada

☆ Snapchat avoided 'AI' and leaned into real experiences in its annual pitch to brands
▼ + stars: | 2024-05-02 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +6 min

During the Snap-owned app's pitch to brands at its NewFronts presentation on Wednesday in New York, the company emphasized the value of real-world experiences, or IRL, over social-media scrolling. Sharing became contrived, and social media as a whole began feeling like an inauthentic version of our lives rather than a source of genuine connection." It's plastered ads on competitive social media platforms and billboards with its "Less Social Media. Related storiesSnapchat executives mentioned AI just once during the NewFronts presentation, saying the company had used AI models to build augmented-reality lenses. Snap is not the only social platform addressing lonelinessSnapchat's war against social media taps into a broader trend.

Persons: —, Colleen DeCourcy, Cipriani, DeCourcy, TikTok, Dan Whateley, NewFront, Meta's, Mervana Parekh, Snapchat, Patrick Harris, Piper Sandler Organizations: Service, Facebook, Meta, Business, NFL, NBA, NBC, Entertainment, Media, Snap's, Acrew, Big Tech Locations: New York, Manhattan, Americas

☆ An invite-only audio app has Silicon Valley and creators buzzing. But can it last?
▼ + stars: | 2024-04-16 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

Somewhere between Clubhouse and X (formerly Twitter), Airchat's feed of audio snippets transcribed by the app has sparked conversation. Already, the invite-only app has a channel dedicated to the creator economy titled "Creators" — including industry figures like Eric Wei (CEO of Karat), Lia Haberman (influencer marketing expert), and Brett Dashevsky (host of Creator Economy NYC events). Dashevsky, a self-described "avid Twitter user," said that Airchat is already displacing his average Twitter screen time. It wouldn't come as a surprise to anyone in tech or social media to see Meta double down on Threads' audio tools. But she added that she could see Meta brainstorming ways to promote Threads' audio tools, which could become a concern for Airchat.

Persons: Naval Ravikant, Brian Norgard, Airchat, Washington Post's Taylor Lorenz, George Santos, Eric Wei, Lia Haberman, Brett Dashevsky, Haberman, it's, Diana, Umana, Meghana Dhar, Meta, Dashevsky, I've Organizations: Naval, CPO, Business, Tech, Republican, Apple, Big Tech Locations: VCs, Washington

☆ How much Snap pays employees in the US
▼ + stars: | 2024-04-15 | by ( Ashley Rodriguez | Shriya Bhattacharya | ) www.businessinsider.com time to read: +2 min

Snapchat's owner Snap is hiring in the US and pays five or six figures for many jobs. Business Insider analyzed public data to get a sense of how much Snap pays its employees in the US. Snap has offered salaries from about $45,000 to over $1.95 million for various roles. Related storyWith dozens of openings in the US, Business Insider updated its analysis of how much Snap pays employees in the country for certain jobs. According to the data, Snap offered certain US staffers between October 2021 and December 2023 annual salaries ranging from $45,282 to $1.95 million for various roles.

Persons: — Organizations: Business, Service, US Department of Labor's, Foreign Labor

☆ Bradley Tusk explains how Snapchat's new friend-ranking feature impacts teen anxiety
▼ + stars: | 2024-04-04 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailBradley Tusk explains how Snapchat's new friend-ranking feature impacts teen anxietyBradley Tusk, Tusk Ventures CEO, joins 'Squawk Box' to discuss Snapchat's new friend-ranking feature, the impact on teen anxiety, whether social media companies can be regulated, and more.

Persons: Bradley Tusk Organizations: Tusk Ventures

☆ Meta tried to 'build a clone of Snapchat' using data from Onavo, unsealed court documents show
▼ + stars: | 2024-04-02 | by ( Kali Hays | ) www.businessinsider.com time to read: +6 min

An analytics app Meta acquired a decade ago turned into a major source of inspiration for product and business decisions, including its work to "clone" Snapchat. Rosen is Meta's chief information security officer, while Tiger was vice president of engineering until he left Meta in 2022. For several years, Onavo was key to how Meta decided to acquire, launch, and change its products, according to over a dozen court documents unsealed last week in an ongoing lawsuit. After the acquisition, Facebook found through Onavo's data on messaging apps that Snapchat was a top five mobile app and WhatsApp had begun to outpace Facebook Messenger. The company was hailed for its tech that compressed data on mobile phones, allowing apps to run in the background without eating up user data.

Persons: Guy Rosen, Roi Tiger, Rosen, Tiger, Onavo, Meta, Mark Zuckerberg, Sheryl Sandberg, Mike Schroepfer, Chris Cox, Javier Olivan, Sandberg, Olivan, Cox, Facebook's, Colin Stretch, WhatsApp, Zuckerberg, Instagram, Snapchat, Stretch, Kali Hays Organizations: Meta, Facebook, Business, Onavo, YouTube, Olivan, TechCrunch Locations: Onavo, Davos, khays@insider.com

☆ Mark Zuckerberg's aggressive email to staff lacks the emotional intelligence you need for a business to thrive, psychology experts say
▼ + stars: | 2024-03-28 | by ( Julia Pugachevsky | ) www.businessinsider.com time to read: +4 min

A Meta lawsuit revealed 2016 emails Mark Zuckerberg sent to his employees. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementAccording to newly unsealed emails in a lawsuit against Meta, Mark Zuckerberg directed Facebook employees to track encrypted user analytics from Snapchat, a competitor. No niceties," Dr. Ronald Riggio, a professor of leadership and organizational psychology at Claremont McKenna College, told Business Insider.

Persons: Mark Zuckerberg, —, Zuckerberg, Dr, Ronald Riggio, Annie Wright, Wright, curt, Riggio, Zuckerberg's Organizations: Service, Meta, Claremont McKenna College, Boeing

☆ Mark Zuckerberg told Facebook execs to 'figure out' how to track encrypted usage on rival apps like Snap and YouTube, unsealed documents show
▼ + stars: | 2024-03-26 | by ( Kali Hays | Jack Newsham | ) www.businessinsider.com time to read: +5 min

Newly unsealed emails reveal that when Meta was still called Facebook, CEO Mark Zuckerberg ordered his executives to find a way to learn how people were using competing apps like Snapchat, even if the information was encrypted. Advertisement"Given how quickly they're growing, it seems important to figure out a new way to get reliable analytics about them," Zuckerberg wrote of Snapchat in the email. The app "doesn't (can't) decrypt data," a Facebook employee noted in an email to Zuckerberg included in a court document. While the existence of Onavo's work to track rival app usage has been reported, details of Meta's actions, the executives involved, and the surrounding communications were unreported. AdvertisementAdvertisers suing Meta said the company failed for years to disclose its use of Onavo technology to intercept rivals' analytics traffic.

Persons: Meta, Mark Zuckerberg, Zuckerberg, Javier Olivan, Snapchat, Olivan, Guy Rosen, Rosen, —, Mike Schroepfer, Kali Hays Organizations: Service, Facebook, Business, Meta, Wall Street, YouTube, SSL, TechCrunch Locations: California, Onavo, khays@insider.com

☆ Snap slashes 10% of its workforce
▼ + stars: | 2024-02-05 | by ( Paul Squire | Camilo Fonseca | ) www.businessinsider.com time to read: +1 min

Snap announced another round of layoffs on Monday, the latest for Snapchat's parent company. The company said in a regulatory filing that it would cut 10% of its workforce. Two workers at the social media company previously told Business Insider's Kali Hays that several dozen Snap staffers were let go on Friday and more cuts were expected. Meanwhile, BI previously reported the company has struggled to deal with shifts in the digital ad market and fierce competition from TikTok and Meta. It's the latest company to make cuts in what's been a brutal start to 2024 for tech workers.

Persons: Derek Andersen, Kali Hays Organizations: Apple's Locations: what's

☆ Lawmakers rip into tech CEOs at Senate hearing on online child sexual exploitation
▼ + stars: | 2024-01-31 | by ( Aaron Mok | Camilo Fonseca | ) www.businessinsider.com time to read: +5 min

US lawmakers grilled CEOs from tech giants on their platform's online safety practices. Senators appeared to be bullish on whether the tech CEOs support their proposed laws. AdvertisementUS lawmakers grilled tech CEOs about their companies' online safety practices during this week's Senate Judiciary Committee hearing on online child sexual exploitation. During the hearing, which kicked off on Wednesday, US lawmakers were seen interrogating CEOs at tech giants like Meta, TikTok, and X on how they run their platforms and keep them safe. Advertisement"I hope you hear what is being offered to you and are prepared to step up and do better," Butler told the Meta CEO.

Persons: —, Sen, Lindsey Graham, there's, Graham, X's Linda Yaccarino, Snapchat's Evan Spiegel, –, Ted Cruz, Mark Zuckerberg, Zuckerberg, Cruz, – Zuckerberg, Shou Zi Chew, ByteDance, Chew, Cruz didn't, Tom Cotton, Richard Blumenthal, Blumenthal, California Sen, Laphonza Butler, Meta, Butler Organizations: Service, Meta, Chinese Communist Party Locations: China, Connecticut, California

☆ Helicopter rides, turmeric facial scrubs, and French lessons: A look at Snap CEO Evan Spiegel's weekly routine
▼ + stars: | 2024-01-17 | by ( Kylie Kirschner | ) www.businessinsider.com time to read: +6 min

He then checks Snap, checks his email, and drinks a double espresso, Snap told Business Insider. Snap told BI that he still uses it. Lately, however, he has been spending more time with the monetization team, Snap told BI, as the company focuses on increasing revenue. Before he leaves work, Spiegel tries to check in with the monetization, engineering, and product teams on their progress, Snap told BI. Although he already has his commercial helicopter license, he's currently completing his fixed-wing (airplane) commercial license, Snap told BI.

Persons: —, Evan Spiegel, Spiegel, Miranda Kerr's, Evan Time, he's, Entrepreneur's, — Kerr, Kerr, Orlando Bloom, Snap's monetization, Snapchat's, Joe Scarnici, Stringer, Getty, that's, Miranda Kerr, Stefanie Keenan, Inc Spiegel, Harry Potter, Tesla Organizations: Service, Business, Forbes, New, Wall Street, Financial Times, Inc Locations: unwind, West Coast, California

☆ How creators are using Snapchat's exclusive Snap Stars program to get brand deals
▼ + stars: | 2024-01-10 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

Read previewSnap's invite-only creator program was a buzzy topic of conversation last year in the influencer industry. The program, known as Snap Stars, gained initial popularity for its lucrative paydays based on its stories ad-revenue-sharing model. But these payouts aren't the only way Snap Stars can make money. For instance, online travel agency Priceline was among the first brands to work with Snapchat creators through the Snap Star Collab Studio program early last year. The Snap Star Collab Studio program is similar to TikTok's creator marketplace where brands can pitch creators directly.

Persons: —, Priceline, influencer Mia Finney, she's, Finney, Chantel Jeffries, Jeffries, Katie Feeney, Katie Austin, Kohl's Organizations: Service, Business, UCLA, US Navy, L'Oreal, NYX, Penn State, Comcast, Kohl's Locations: Los Angeles, Austin

☆ Execs of color at TikTok and Snapchat open up about the influencer pay gap and how they're trying to level the playing field for creators from diverse backgrounds
▼ + stars: | 2023-11-21 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +8 min

Today, Girma is TikTok's Black creator community development manager, leading # BlackTikTok , a virtual space on the social-media platform that amplifies the voices and content of Black creators. To address this, platforms from Meta to TikTok have introduced various programs over the years that intentionally center nonwhite communities. BI spoke with executives at TikTok and Snapchat who lead the initiatives short-form content creators say have been the most helpful to them. These programs offer tailored knowledge, connections, and funding for diverse creators like Gabrielle Cerberville, who has 1.1 million followers on TikTok . "Discrimination is baked into TikTok's algorithm because it centers on whiteness, so programs like CasaTikTok help normalize content by creators of color," Cerberville said.

Persons: Alexzi Girma, Girma, she's, execs, they've, Jessica Ufuoma, who's, Janice Gassam Asare, Snapchat, Gabrielle Cerberville, Kayla Zapata Fory, Fory, Varshini Shah, Francis Roberts, Roberts, Shah, that's, I've, AJ, Brooke Berry, Cerberville, Colin Rocker, Gen Z, BlackTikTok, He's, you'll Organizations: Business, Influencer Locations: Meta, CasaTikTok

☆ A modern etiquette guide for group chats
▼ + stars: | 2023-11-09 | by ( Michael Venutolo-Mantovani | ) www.businessinsider.com time to read: +14 min

A recent poll of 1,005 US adults found the average American spends 26 minutes a day reading and responding to group chats. For us to survive and thrive as humans, it's time to agree on the Definitive Etiquette of the Group Chat. The ultimate appeal of group chats — their necessity, really — is that they've become the only social media that's actually social. Group chats can become overwhelming, of course, especially as they creep into other apps and especially as they often duplicate participants. Don't talk about the group chat outside the group chat.

Persons: who's, Sam Bankman, Fried, siphoning, Emily Post, they've, Mark Zuckerberg, Twitter, Hua Hsu, e Organizations: Bank, Democratic, Street, Wall, Mets, New York Giants, Facebook, Adidas, Nazi, Yorker Locations: Bankman, Silicon, Indonesia, American, Business, Politics, Netherlands, Rome, Tucson, le

☆ How a Gen Z couple got started on Snapchat and grew their earnings to 5 figures with the platform's revenue-share program
▼ + stars: | 2023-11-02 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

AJ and Grey asked to be referred to by their first names to protect their privacy. The couple have been creating content for Snapchat since September 2021, when their manager set up a meeting with the platform's head of creator development, Brooke Berry. The Snapchat executive verified AJ and Grey as Snap Stars, a designation for public figures and top creators, and encouraged them to start posting immediately. Leaving brand partnerships behind to play around on Snap paid offBefore AJ and Grey began posting on Snapchat, they weren't earning much from content creation. The couple has been together for eight years and has built a dedicated audience who look to them for inspiration.

Persons: AJ, Grey, who's, Snapchat, Brooke Berry, Snapchat AJ Organizations: New York's, AJ, Snapchat Locations: New York, Snapchat

☆ Stocks making the biggest moves after hours: Microsoft, Alphabet, Snap and more
▼ + stars: | 2023-10-24 | by ( Hakyung Kim | ) www.cnbc.com time to read: +3 min

Microsoft — Shares jumped more than 3% after the maker of Windows software and Xbox video games reported fiscal first-quarter results that topped analysts' estimates. Meanwhile, analysts had forecast EPS of $2.65 on $54.50 billion in revenue, according to LSEG, formerly known as Refinitiv. Alphabet — The Google and YouTube parent fell 5% despite beating analysts' estimates on both top and bottom lines in the third quarter. Stride reported 11 cents in earnings per share, while analysts had estimated a loss of 37 cents per share, according to FactSet. Revenue also topped estimates, coming in at $480.2 million, compared to analysts' estimates of $425.2 million.

Persons: LSEG, Evan Spiegel, Stride Organizations: Microsoft —, Microsoft, Google, YouTube, StreetAccount, Visa, Texas, Revenue, Education Locations: Israel, FactSet

It's become a popular way to send notes to friends without having to type long messages, especially among Gen Z. Not only is using a digital camera nostalgic, they have sharper flash and crisper image quality than a smartphone. As a result, some members of Gen Z are turning to flip phones. In other words, flip phones are helping Gen Z unplug without going entirely off the grid. Dark modeZoom In Icon Arrows pointing outwards Gen Z uses dark mode instead of light mode.

Persons: Daniel de la, Gen Z's, It's, Gen Z, WhatsApp, Emojis, Z, Gen, Jake Piazza, Zoomers Organizations: Pew Research Center, CNBC, Photodisc, Getty, Media, Walmart, Amazon Locations: TikTok

☆ Read an exclusive 24-page deck about Snapchat's invite-only creator program Snap Stars, which breaks down best practices, how to get in, and more
▼ + stars: | 2023-10-12 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +2 min

Whispers about Snap's invite-only creator program have swept the industry in recent months. Creators want to know how to be accepted into the program and gain access to Snap's lucrative payouts. Berry spoke about Snapchat's invite-only Snap Stars monetization program, sharing tips on getting accepted and details about how the program works. The Snap Stars program pays creators based on an ad-sharing model. And Berry highlighted important steps creators should take once accepted to maintain their engagement and growth on Snap.

Persons: Nuseir Yassin, Samir Chaudry, Brooke Berry, Eric Wei, Berry, David Dobrik, Hannah Stocking, Fortune Organizations: Nas, Facebook, Nas Company, YouTube, Karat Locations: Los Angeles

☆ Snapchat's AI chatbot may pose privacy risk to children, says UK watchdog
▼ + stars: | 2023-10-06 | by ( Sachin Ravikumar | Thomson Reuters | Sachin Ravikumar Is A Correspondent For Reuters In London Covering General News Across The Uk. Over Nine Years At Reuters | ) www.reuters.com time to read: +2 min

The Information Commissioner's Office (ICO) said if the U.S. company fails to adequately address the regulator's concerns, "My AI", launched in April, could be banned in the UK. "The provisional findings of our investigation suggest a worrying failure by Snap to adequately identify and assess the privacy risks to children and other users before launching 'My AI'", Information Commissioner John Edwards said. "My AI went through a robust legal and privacy review process before being made publicly available," a Snap spokesperson said. The ICO is investigating how "My AI" processes the personal data of Snapchat's roughly 21 million UK users, including children aged 13-17. Social media platforms, including Snapchat, require users to be 13 or over, but have had mixed success in keeping children off their platforms.

Persons: Lucas Jackson, John Edwards, OpenAI's ChatGPT, Snapchat, Farouq Suleiman, Sachin Ravikumar, William James, Sarah Young, Louise Heavens Organizations: Inc, New York Stock Exchange, REUTERS, Commissioner's, ICO, Reuters, Thomson Locations: New York City , New York, U.S

☆ How do you do, fellow kids: Facebook is rolling out new AI characters to lure Gen Z users. But their personalities are a bit... dated.
▼ + stars: | 2023-09-25 | by ( Sebastian Cahill | Hannah Getahun | ) www.businessinsider.com time to read: +4 min

Meta is hoping to gain more Gen Z customers with new AI chatbots. The bots are based on outdated characters that aren't as resonant with a Gen Z audience. Aside from the awkward summation of Gen Z humor, Bender might be a touch behind what kids are watching today. AdvertisementAdvertisementMeta's attempt at being Gen Z's 'North Star'Meta also misses the mark on what Gen Z humor is — often absurdist, incredibly fast-moving, "anti-humor." AdvertisementAdvertisementThis doesn't mean, however, that Gen Z is fully onboard with AI bots.

Persons: Gen, Meta, Bob, Bender, it's, —, Z's, millennials, ChatGPT, Alvin, Mark Zuckerberg, Snapchat Organizations: Service, Meta Connect, Street Journal, Meta, Facebook Locations: Wall, Silicon, TikTok

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