FIFA selected On Location to be the exclusive hospitality provider for the event, which will take place from June 11 to July 19, 2026. It will be the largest World Cup ever held, hosted across 16 cities in the three countries and featuring 104 matches from 48 teams. "In the United States there's a big demand for unique experiences and curated moments — sports tourism is booming," Jernigan said. Roughly seven million tickets are expected to be available for the 2026 World Cup, and approximately one million premium tickets will be sold as part of hospitality packages. "We think the World Cup is the ultimate expression of the sport and it'll be an incredible opportunity for the fans to experience it — we can give them something that's never been done before."

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Persons: Taylor Swift, CCO Scott Jernigan, Jernigan, Jay Berhalter, Berhalter, that's Organizations: CCO, FIFA, NFL, Super, Endeavor, NCAA, UFC, MLB, IOC, Olympic Games, Games, Major League Soccer, MLS Locations: Europe, North America, U.S, Canada, Mexico, United States, Paris, Los Angeles