[1/2] A man holds an iPhone 14 as Apple Inc's new models go on sale at an Apple store in Beijing, China, September 16, 2022.
REUTERS/Thomas Peter/File PhotoBEIJING, July 11 (Reuters) - Tencent's (0700.HK) WeChat said on Tuesday that iPhone maker Apple (AAPL.O) had opened a store on its social media platform, marking an expansion of the U.S. firm's retail channels in the world's second largest economy.
The announcement by WeChat, China's dominant messaging app which also provides e-commerce, livestreaming and payment services, said users would be able to buy Apple products including iPhones, iPads and Macs from the store.
The move by Apple comes as Chinese consumers increasingly turn to social media platforms such as WeChat and ByteDance's Douyin, the Chinese version of TikTok, to shop.
China's smartphone sales in the first quarter fell 5% year on year, marking the lowest first-quarter sales figure for the country since 2014, according to data from Counterpoint Research.
Persons:
Thomas Peter, WeChat, Tencent, ByteDance's Douyin, Sophie Yu, Brenda Goh, Jacqueline Wong, Jamie Freed
Organizations:
Apple, REUTERS, HK, Counterpoint Research, Beijing, Thomson
Locations:
Beijing, China, BEIJING