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Apple is gearing up to announce a new lineup of devices at its 'Glowtime' event today — that's where we kick things off in our big story. AdvertisementApple's "Glowtime" event is today, the latest iteration of the tech giant's annual unveiling of its newest iPhone , writes Business Insider's Jordan Hart. AdvertisementAppleThe Apple event will also serve as a litmus test for the wider AI industry. Even giants like Microsoft and Amazon have struggled to turn their big AI bets into revenue drivers. AdvertisementSuccess could give the AI industry more confidence that there is a light at the end of the AI spending tunnel.
Persons: , Chelsea Jia Feng, Insider's Jordan Hart, Apple, that's, BI's Hasan Chowdhury, that'll, , Siri, Jenny Chang, Rodriguez, Paul Graham's, Brian Niccol, Laxman Narasimhan, Dan DeFrancesco, Hallam Bullock, Grace Lett, Milan Sehmbi, Amanda Yen Organizations: Service, Business, Chelsea, Apple, Apple Intelligence, Microsoft, Amazon, Getty, Nvidia, JPMorgan, DOJ, Google, Oracle Locations: China, New York, London, Chicago
I first learned of the Swype vape on social media, where a few doctored images of its screen had gone viral. AdvertisementNow, an obvious disclaimer: Business Insider does not endorse vaping or starting to vape simply because it seems like it would be funny to have a vape phone. (Samatha Cole of 404 Media also tried out the Swype vape; we didn't plan this. The touchscreen does display notifications when you swipe up — I could see messages from Signal, news push alerts, X notifications, and texts. This app seems designed not for the Swype vape but for some sort of wearable fitness tracker.
Persons: I'm, Vape, vaping, Pina Colada, Samatha Cole, Katie Notopoulos, it's, Samantha Cole, I've, Insider's Jordan Hart, Tim Cook Organizations: Service, Business, Media, Bluetooth, Aircraft, Google, Shenzhen Communication Technology, Apple Watch Locations: Shenzhen, China
In today's big story, we're looking at all the takeaways from Apple's big event , including its friendlier spin on artificial intelligence . Related VideoBut first, it's not AI; it's Apple Intelligence. Apple Intelligence — it's AI, just not that AI — is the company's first big swing in the space. Data is the name of the game when it comes to AI, and Apple's iPhones are full of it. However, the Apple Intelligence news and partnership with OpenAI is what really set the billionaire off.
Persons: , we've, it's, Andrew Burton, Justin Sullivan, Rebecca Zisser, Tim Cook, Apple, Apple's, Insider's Jordan Hart, Katie Notopoulos, Pro Max, BI's Peter Kafka, Max —, wasn't, Elon Musk, Chelsea Jia Feng, Grzegorz Wajda, Elon, Bernstein, Toni Sacconaghi, Point72, Steve Cohen's, WallStreetBets, Tyler Le, OpenAI, Sarah Friar, Kevin Weil, who's, Sam Altman's, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover, Annie Smith Organizations: Service, Business, Tech, Apple Intelligence, Washington, Getty, Apple, Pro, Elon, OpenAI, Academy Investment, GameStop, Planet Labs, Oracle Locations: Apple's, Chelsea, Silicon, New York, London
In today's big story, we're giving a preview of what to expect at Apple's annual event . The big storyApple's AI unveilingApple CEO Tim Cook at the Worldwide Developers Conference in 2023. Josh Edelson/AFP Getty ImagesApple kicks off its big event today from a unique spot: behind. AdvertisementBut when CEO Tim Cook takes the stage for his keynote address this afternoon, it'll be about catching up with Apple's fellow Big Tech peers. It wouldn't be the first time Apple announced a deal with a fellow tech company that has massive implications , writes BI's Hasan Chowdhury.
Persons: , Larry Connor, Tim Cook, Josh Edelson, Insider's Jordan Hart, BI's Hasan Chowdhury, Monica Schipper, Nordin Catic, Tyler Le, Sam Altman, OpenAI, Apple, Satya Nadella, Altman, Alyssa Powell, Chelsea Jia Feng, Andrii Sedykh, Javier Zayas, Abanti Chowdhury, They're, Gen, isn't, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover, Annie Smith Organizations: Service, Business, showtime, Apple, Worldwide, Developers, Big Tech, Google, Microsoft, Getty, Getty Images, Taiwan Semiconductor Manufacturing Company, Amazon Locations: India, Mexico, Burazin, New York, London
It's the latest example of people using the Vision Pro in public. Apple released the Vision Pro on February 2, billing it as an immersive "spatial computing" experience with both productivity and entertainment applications — and a $3,499 price tag. AdvertisementThe AI collective Cerebral Valley hosted an event to celebrate the release of the Vision Pro. AdvertisementNick Linck, founder of the Residency, a live-in fellowship for startup founders, shared a post on X showing two guests at a crowded dinner party wearing the Vision Pro. Reibman told The Standard that he has also seen people wearing the Vision Pro at several recent dinners.
Persons: It's, , San Francisco aren't, partygoers, haven't, they've, Insider's Jordan Hart, Nick Linck, Linck, Reibman Organizations: Service, Apple, San Francisco Standard, Vision, Twitter Locations: San Francisco, California's, San Diego
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewMark Zuckerberg drew the ire of some Apple fans after he ripped into the tech giant's $3,500 Apple Vision Pro in a video posted on Instagram earlier this week. "I don't think so," Zuckerberg told the Morning Brew Daily podcast. "I think we have a really good chance at winning, and I'm really committed to doing that," Zuckerberg said. Zuckerberg's thoughts on his video come after he said in it that the Quest 3 headset is superior to the Vision Pro.
Persons: , Mark Zuckerberg, doesn't, Steve Ballmer, Zuckerberg, I'm, they're, Apple, He's, Insider's Jordan Hart, Meta didn't Organizations: Service, Apple, Apple Vision, Business, Morning, Meta, Quest, Vision
The Vision Pro may be a few generations away from reaching its full potential, some developers say. AdvertisementApple has blown people away with its new Vision Pro headset — but some feel that there's much more to do. Gurman, in his review, wrote that "today's Vision Pro is more of a preview of the future than the future itself," pointing out its unwieldy weight and short battery life. "While many on the Street are dismissing Vision Pro as noise, we strongly disagree," the firm said. Business Insider's Jordan Hart also called the Vision Pro a "promising" technology, though she noted the relatively meager offerings on the device's App Store.
Persons: , Marc Gurman, That's, Sam Altman, Altman, Business Insider's Jordan Hart Organizations: Service, Apple, Apple's Vision Products, Apple Watch, OpenAI, Twitter, Wedbush Securities, Vision, Business
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