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Busch - 3 Bud - 3 influencer Dylan Mulvaney - 3 Brendan Whitworth - 3 Bud Light - 3 Mulvaney - 2 Whitworth - 2 New York CNN — - 1
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☆ Anheuser-Busch US CMO is stepping down after Bud Light sales sink
  + stars: | 2023-11-15 | by ( Ramishah Maruf | ) edition.cnn.com   time to read: +2 min
New York CNN —Anheuser-Busch InBev’s US chief marketing officer is stepping down after the company reported a slump in Bud Light sales, as the backlash against the beer continues. The world’s biggest brewer reported a 13.5% decline in third-quarter US revenue per 100 liters, a key measure of beer sales. The brand’s Bud Light customers abandoned the beer after it partnered with transgender influencer Dylan Mulvaney and botched its response to the controversy. Bud Light lost its long-held top-selling American beer title to rival Modelo after its short partnership with Mulvaney. But AB InBev still wants to turn things around — and ditching its CMO may be one of the steps.
Persons: New York CNN —, Busch, Benoit Garbe, “, ” Garbe, Kyle Norrington, Bud, influencer Dylan Mulvaney, reshuffling, ”, Brendan Whitworth, Bud Light, Michel Doukeris, –, Jordan Valinsky Organizations: New, New York CNN, New York CNN — Anheuser, Busch, Bud Light, Anheuser, InBev, Modelo, Mulvaney Locations: New York
☆ A former Anheuser-Busch exec has become one of the Bud Light maker's fiercest critics
  + stars: | 2023-07-14 | by ( Grace Mayer | ) www.businessinsider.com   time to read: +7 min
Anson Frericks, a former executive at Anheuser-Busch, has criticized how the company has handled the backlash against Bud Light. Now, Anheuser-Busch has gotten involved with issues that he's been fighting against, Frericks told Insider. Anheuser-Busch US CEO Brendan Whitworth hasn't explicitly defended the Bud Light partnership with influencer Dylan Mulaney, nor has he called it a mistake. The dip in Bud Light sales persisted through the end of June, USA Today reported. In a TikTok video posted at the end of June, Mulvaney alleged that Bud Light never reached out to her following the onslaught of hate she received.
Persons: Anson Frericks, Bud Light, Bud, influencer Dylan Mulvaney, Brendan Whitworth, Mulvaney, Whitworth, Frericks, he's, Busch, He's, Vivek Ramaswamy, Marc Benoiff, Brendan Whitworth hasn't, influencer Dylan Mulaney, Getty, LAURIE DIEFFEMBACQ, Dylan Mulvaney Organizations: Anheuser, Busch, Service, Whitworth, CBS, Newsweek, Street, Fox News, Daily Mail, Fox, Bud, MAG, AFP, Pride Month, Human, USA Locations: Wall, Silicon
☆ Bud Light tries to win back conservatives one grunt at a time in a new ad featuring NFL star Travis Kelce
  + stars: | 2023-07-04 | by ( Dominick Reuter | ) www.businessinsider.com   time to read: +3 min
Bud Light released a new ad with Kansas City Chiefs star Travis Kelce, titled "Backyard Grunts." Bud Light aims to win back conservatives with a new ad featuring Kansas City Chiefs star Travis Kelce and several decidedly less athletic men gingerly easing themselves into various seats — and grunting. Bud Light faced backlash over partnering with transgender influencer Dylan Mulvaney in April. The new 15-second spot depicted various backyard gatherings and has no dialogue apart from grunts, sighs, and Kelce saying "yeah." He also said about the summer advertising strategy: "you can look forward to Bud Light reinforcing what you've always loved about our brand – that it's easy to drink and easy to enjoy."
Persons: Bud Light, Travis Kelce, influencer Dylan Mulvaney, Brendan Whitworth, Mulvaney, Whitworth, Bud, Busch, you've Organizations: Kansas City Chiefs, Anheuser, Busch US, Morning, Busch, CBS, Bud Light, Modelo Especial Locations: America
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