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New York CNN —More than 400 Teamsters are on strike at the Molson Coors brewery in Fort Worth, Texas, impacting production for North America’s second largest brewer. The work stoppage, which began Saturday, comes ahead of a March 1 strike deadline that the Teamsters have set for 5,000 members at Anheuser-Busch, the nation’s largest brewer. In its most recent statement on the state of those talks the union said a strike at Anheuser-Busch “appears unavoidable.”The Molson Coors strike comes as the company has been reporting strong sales and profits. Molson Coors said about 30% of its North American work force is unionized, but much of that is the workers at three Canadian breweries. “While we respect the union’s right to strike, we have strong contingency plans and are well equipped to ensure consumers will be able to buy their favorite Molson Coors products,” said the company’s statement.
Persons: Busch “, , Gavin Hattersley, Sean O’Brien, We’re, we’re, Molson Coors Organizations: New, New York CNN, Teamsters, Molson Coors, North, Anheuser, Busch, Molson Locations: New York, Fort Worth , Texas, North America’s, American, Fort Worth
Heineken USA plans to run a 30-second Super Bowl ad for its Heineken 0.0 nonalcoholic beer, enlisting actor Paul Rudd as Marvel’s Ant-Man to make the pitch. Sales volume in low- and no-alcohol was $2.5 billion, while the overall U.S. alcohol market totaled $188.3 billion. Ad spending to promote nonalcoholic beer on national television, by comparison, totaled $9.7 million in January, up from $1.4 million in January 2019. Boisson Inc., a retailer of nonalcoholic beer, wine and spirits with 10 stores in New York and California, said it is increasing its marketing spending. SipSteady co-hosted a Dry Vibes event in January in Kansas City that included tastings of nonalcoholic beverages.
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