Chipotle says its limited-edition Chicken al Pastor is boosting sales and attracting new customers.
Chicken al Pastor was added to its menus in March, and according to CEO Brian Niccol, one in five customer orders at the chain now include the protein.
"We've got a benefit because Chicken al Pastor has really shifted some of our customers from the more expensive beef into the less expensive chicken," CFO Jack Hartung said in an earnings call on Wednesday.
Chicken al Pastor isn't just cheaper for Chipotle to make, it's also helping to attract new customers, the company said.
Plus, it was a fairly straightforward dish to launch because it's made using Chipotle's existing adobo chicken, which is then mixed in an al pastor marinade.
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