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4 mentions found


☆ Opinion | Corporate Gay for Pay
  + stars: | 2023-06-30 | by ( Max Wittert | Damien Saatdjian | Sam Whitney | ) www.nytimes.com   time to read: +1 min
Every June, it seems more and more corporations are trying to speak to and for the L.G.B.T.Q.I.A.+ community during Pride Month. This year was no different, even in the face of rising homophobia and anti-trans legislation. Whether it was Bud Lite partnering with a prominent trans influencer or the C.I.A. posting a banal message of inclusivity or Disneyland’s Clarabelle Cow being called a rising queer icon after serving in a rainbow dress during the park’s inaugural Pride Nite, companies are clamoring for a chance to make Pride about them. But is this representative of a genuine interest in diversity, inclusion and furthering the acceptance of queer identities, or is it rainbow washing — an attempt at capturing the attention and business of a growing consumer demographic?
Persons: Bud Lite, Max Wittert Organizations: Pride
☆ The tightrope CEOs are walking is getting more precarious
  + stars: | 2023-06-15 | by ( Josée Rose | ) www.businessinsider.com   time to read: +8 min
Practically, it's about so much more — and CEOs these days are being held accountable for more than profits. There's also the notion of social justice — which often sees CEOs encountering criticism when they speak up on culturally sensitive issues, or facing blowback if they stay silent. Brands like Disney, Target , Bud Lite and North Face face consequences for expressing a view, including boycotts, online protests, and threats of violence. It's OK to avoid constantly getting into the fray; instead, pick moments that enforce the company's values. When CEOs do decide to take a public stance, Eber said that their PR teams are there to help.
Persons: Insider's Hasan Chowdhury, aren't, —, There's, George Floyd, Roe, Wade, Karen Eber, Chowdhury, Eber, Richard Hytner, Bud Lite, Insider's Kelsey Vlamis, Bud, influencer Dylan Mulvaney, Heinerscheid, Bud Light's, we're, LIV Golf, Insider's Joe Ciolli, LIV, Jay Monahan, Monahan, I've Organizations: Service, Pride, Saatchi, Saatchi's, CNN, Street, Brands, Disney, Target, Anheuser, Busch InBev, PGA, LIV, Wall Street, PGA Tour Locations: It's, Europe, Middle East, Africa, Saudi, Saudi Arabia
☆ Fact Check-Miller Lite beer owned by Molson Coors, not Anheuser-Busch or AB InBev
  + stars: | 2023-05-17 | by ( Reuters Fact Check | ) www.reuters.com   time to read: +1 min
Beer brand Miller Lite is owned by Molson Coors Beverage Co, not Anheuser-Busch InBev. Posts online sharing a Miller Lite campaign video from March falsely claim the brand is owned by AB InBev. In April, transgender influencer Dylan Mulvaney’s sponsorship with Bud Light, a beer brand owned by Anheuser-Busch triggered a conservative backlash (here). A Molson Coors spokesperson said the company is separate from AB InBev and confirmed Miller Lite beer is a Molson Coors brand. Miller Lite beer is owned by Molson Coors Beverage Co, not Anheuser-Busch InBev.
☆ Cheers! Spirits like gin, vodka, overtake beer's U.S. market share
  + stars: | 2023-02-09 | by ( Jessica Dinapoli | Thomson Reuters | New York-Based Reporter Covering U.S. Consumer Products Spanning Paper Towels To Packaged Food | ) www.reuters.com   time to read: +2 min
Spirits like whiskey, cognac and tequila, a celebrity favorite, have surpassed beer's U.S. market share for the first time due to price hikes and high-end cocktail trends, according to the Distilled Spirits Council of the United States. U.S. sales for spirits totaled $37.58 billion last year, while beers like Anheuser-Busch inbev SA's (ABI.BR) Bud Lite tallied $37.46 billion, according to data compiled by the Distilled Spirits Council. Spirits' market share was 42.1%, while beer's was 41.9%, according to the data. Tequila and ready-to-drink canned cocktails including Constellation Brands Inc's (STZ.N) Fresca vodka spritz were among the fastest-growing types of spirits, the Distilled Spirits Council said. "The 'premiumization' trend, where people look at distilled spirits as an affordable luxury, is affirmed by these numbers," said Chris Swonger, CEO of the Distilled Spirits Council.
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