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☆ Jaguar debuts its new branding in a video — and it's missing one thing: cars. It's getting roasted by some online.
▼ + stars: | 2024-11-20 | by ( Grace Eliza Goodwin | ) www.businessinsider.com time to read: +5 min

And some conservative personalities are calling out the company's new video ad for being too "woke." But that "exuberant modernism," particularly in the company's video ad, is being mocked by some people online. AdvertisementJaguar's new video ad features models in colorful, modern clothing, and doesn't show any cars. (Current Jaguar models left in their inventories will be sold as pre-owned, a company spokesperson previously told Business Insider.) Jaguar's new brand strategy was created by its own in-house design team, not an external agency, according to the UK's Creative Review.

Persons: Tesla's Elon, Tesla's Elon Musk, Gerry McGovern, Elon Musk, Musk, India's Tata, Ian Miles Cheong, Nick Freitas, Bud Light, Bud, Kevin Dahlstrom, it's, Martin Brundle, who's, they're Organizations: Jaguar, Rover, India's, India's Tata Motors, Conservative, Republican, Delegates Locations: Miami, EVs, Virginia

But one thing is missing from the storied British carmaker Jaguar's new rebrand: cars. In a press release accompanying its rebrand, Jaguar's chief creative officer, Sir Gerry McGovern, explained the thinking behind the rollout. Jaguar sold fewer than 67,000 cars in the entire world last year, approximately half the number it sold in the fiscal year incorporating the beginning of the Covid-19 pandemic. In response to other X users asking why the ad didn’t feature any cars, Jaguar’s X account responded, “The story is unfolding. That ethos is seen in our new brand identity today and will be further revealed over the coming months.

Persons: Bud Light's, Lulu Cheng Meservey, grads, Sir Gerry McGovern, Adrian Mardell, ”, Rawdon Glober Organizations: Rostra, Jaguar, Art, Rover, Tata Motors Locations: U.S, Art Basel, India

But some are pointing to an issue with far less power in American politics: transgender rights. Between the 2020 and 2024 elections, transgender rights have become a political flashpoint in the nation’s culture wars. And perhaps nothing stoked more conversation than the issue of transgender girls and women competing in girls and women’s sports. “Please do not blame trans issues or trans people for why we lost,” he wrote on X on Thursday. Brianna Wu, a prominent transgender Democratic activist, told NBC News in an interview that the debate over trans rights has “radically shifted” in recent years.

Persons: Joe Biden, Tom Suozzi, “, Seth Moulton, I’m, Moulton, Tom Williams, Gilberto Hinojosa, ” Hinojosa, Brad Pritchett, Hinojosa’s, ” Pritchett, ”, Kamala Harris, Donald Trump, Bud, Lia Thomas, Thomas ’, Imane Khelif, Rich von Biberstein, Harris, “ Kamala, Trump, ” Harris, Hallie Jackson, Sam Alleman, Brianna Wu, Wu, ” Wu Organizations: ”, New York Times, “, Suozzi, Inc, Getty, Texas Democratic, Democratic, Equality, NBC News, NBC, American Civil Liberties Union, Corporate America, University of Pennsylvania’s, NCAA, Paris Games, University of Pennsylvania, AP, Republicans, AdImpact, NFL, Democratic National Convention, Congress, khakis Locations: Texas, Equality Texas, Algeria

☆ Retailers brace for DEI blowback in lead-up to election, holiday shopping season
▼ + stars: | 2024-11-04 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +3 min

A sign disparaging Bud Light beer is seen along a country road on April 21, 2023 in Arco, Idaho. Anheuser-Busch, the brewer of Bud Light has faced backlash after the company sponsored two Instagram posts from a transgender woman. Retailers are facing a tough equation as they head into the all-important holiday shopping season — this time over DEI initiatives. CNBC spoke with a number of retail industry insiders, strategists and staffers who spoke on the condition of anonymity to do so candidly. Last year, Anheuser-Busch -owned Bud Light and Target faced severe blowback for marketing campaigns and product collections geared toward the LGBTQ community and saw sales fall as a result.

Persons: Bud, Bud Light, Robby Starbuck, it's, Molson Coors Organizations: Anheuser, Busch, CNBC, Retailers, Supply, Ford, Molson, Pride, Human Rights, Google, Supreme, Bud Light, Target Locations: Arco , Idaho

☆ Brewer AB InBev softens third-quarter miss with share buyback, guidance raise
▼ + stars: | 2024-10-31 | by ( ) www.cnbc.com time to read: +1 min

AB InBev Budweiser and Bud Light brand beer cans at a store in the Queens borough of New York on Feb. 28, 2024. Anheuser-Busch InBev on Thursday reported third quarter profits, revenues and volumes all well behind forecasts, as the top brewer sold less beer in key markets like the United States, Mexico and China. The world's largest beer maker however also raised its full-year guidance and announced a $2 billion share buyback over the next 12 months. Its revenues and volumes, meanwhile, saw a 2.1% rise and 2.4% decline respectively, compared to analyst forecasts for a 3.4% increase and 0.4% decline. Revenues and volumes were down 16.1% and 14.2% respectively in China, with AB InBev flagging particular weakness in sales in venues such as bars and restaurants.

Persons: Michel Doukeris, Stella Artois Organizations: InBev Budweiser, Bud Light, Anheuser, Busch InBev, InBev Locations: Queens, New York, United States, Mexico, China

☆ Two pioneering Black CEOs have a warning for companies abandoning diversity
▼ + stars: | 2024-10-15 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +7 min

But opponents ignore both the history of so-called meritocracy, and the fact that DEI programs benefit business, Frazier and Chenault argue. But they said opponents have weaponized select examples of diversity programs that are not practiced widely to oppose DEI entirely. Brandon Bell/Getty ImagesMeanwhile, conservative legal groups are now filing lawsuits targeting companies’ diversity initiatives, and Republican leaders like Florida Gov. Frazier and Chenault said there was a split between companies that rushed to create diversity programs in the wake of George Floyd’s murder in 2020 and companies that have embedded these programs into their business. “For those companies that had integrated DEI into the way they do business, fundamentally, it’s marbled into the meat, so to speak.

Persons: Ken Frazier, Ken Chenault, Ken Chenault’s, John Deere, Davidson, Bud Light’s, Frazier, ” Frazier, America’s “, Elon, Chenault, Roy Vagelos —, — Frazier, Vagelos, weren’t, Merck, —, ” Chenault, don’t, George Floyd, Brandon Bell, Ron DeSantis, Arkansas Sen, Tom Cotton, Bud Light, Robby Starbuck, Starbuck, George Floyd’s, They’re, ” Organizations: New, New York CNN, America, Merck, Black, American Express, Fortune, CNN, Corporate America, Tractor Supply, Boston Consulting Group, DEI, Revelio Labs, White, ” Companies, McKinsey, Republican, Florida Gov, Disney, Nike, Harley Locations: New York, Philadelphia, America, Arkansas

☆ 'The choice of the people': How Modelo and Corona maker Constellation Brands won the loyalty of Hispanic consumers in the U.S.
▼ + stars: | 2024-10-12 | by ( Alex Harring | ) www.cnbc.com time to read: +6 min

Riojas is part of a base of Hispanic consumers that has become a focal point for Constellation Brands' beer business, which also includes products such as Corona and Pacífico. Hispanic- and Latino-identifying customers accounted for 32.5% of Constellation Brands' sales in 2023, according to data from consumer research firm Numerator and investment bank Jefferies. "Hispanic consumers are the single most important consumer group for our beer business," said Mallika Monteiro, executive vice president and managing director for Constellation's beer brands. The company officially acquired the U.S. beer business of Groupo Modelo, which included Modelo and Corona, from Anheuser-Busch in 2013. "Time and time again, you see that there's that strong bond that consumers form emotionally with brands," Aguirre-Rodriguez said.

Persons: Mario Tama, Rio Riojas, It's, Modelo, Bud, Mallika Monteiro, we've, Alexandra Aguirre, Rodriguez, Constellation's Monteiro, Monteiro, FIU's Aguirre, Aguirre, Kaumil Gajrawala, Gajrawala, William Newlands, Tom Fullerton, bode Organizations: Modelo Especial, Getty, Rio, Constellation Brands, Corona, Modelo, Constellation, Jefferies, Anheuser, Busch, Groupo Modelo, Florida International, University of Texas Locations: Los Angeles , California, Lansing , Michigan, U.S, Mexico, Corona, York, America, Modelo, El Paso, Americas

☆ Behind the scenes of the Trump movie Trump doesn't want you to see
▼ + stars: | 2024-10-11 | by ( Peter Kafka | ) www.businessinsider.com time to read: +11 min

That's because of a twisty backstory involving gun-shy Hollywood studios, a fledgling producer, and his father-in-law: Dan Snyder, a billionaire Trump supporter who initially bankrolled the movie. Related storiesYou got a Trump supporter to fund this movie, which in no way is a movie a Trump supporter would want to see, let alone fund. And so indirectly, a Republican Trump donor's money was paying for the production of this movie. The nightmare scenario would be that we shoot this movie and then Dan Snyder hates the movie and somehow is able to block it. AdvertisementThis will sound pretty cavalier from me, but: It seems like if there's an "unseeable Trump movie" that is going to immediately make people demand to see it.

Persons: Donald Trump's, Vanity Fair's Gabriel Sherman, —, Donald Trump, Gabriel Sherman, Sherman, Roy Cohn, Trump, Sebastian Stan, Bucky Barnes, Cohn, Succession's, Jeremy Strong, you'd, Dan Snyder, humanizes Trump, I've, humanize Donald Trump, I'm, Roger Ailes, It's Donald Trump's, Mark Rapaport, He's, Snyder, Ivana, Dan, who've, unseeable, Jeff Bezos, doesn't, mishegoss, Time Warner Organizations: Trump, Service, Marvel, Hollywood, Fox News, YouTube, Republican, Washington NFL, NFL, Republican Trump, Cannes, Telluride Film, MGM, Washington Post, FCC, Justice Department, Time Warner, CNN, Time, DOJ Locations: New York City, Cannes, French, France, America, Hollywood

☆ Hard Seltzers and Canned Cocktails Are Getting Boozier
▼ + stars: | 2024-10-03 | by ( Emily Stewart | ) www.businessinsider.com time to read: +10 min

Hard seltzers, spiked seltzers, and their ilk have been marketed as lighter than traditional alcoholic beverages. In the 2010s, the hard seltzers started to pop up, with names like White Claw and Truly, both of which launched in 2016. Advertisement"During the pandemic, hard seltzers really blew up, and I think hard seltzers are one of those ones that were perceived as a little bit of a better-for-you option," said Kaleigh Theriault, an associate director of beverage-alcohol thought leadership at NIQ, a market research firm. The market got saturated, and people started to realize there could be a lot more to canned alcohol than beer and hard seltzers. "So companies are having to innovate more and more, and that has led to some higher-ABV canned cocktails."

Persons: they've, aren't, seltzer, Kaleigh Theriault, that's, NIQ, Chris Budzik, Cayman Jack, there's, Kate Bernot, Bernot, you've, " Theriault, It's, Bud, —, Bud Light, Budzik, he'd, Will, Emily Stewart Organizations: Brands, Anheuser, Busch InBev, NIQ, AB InBev, Coca, Modelo, Business Locations: seltzers, Manhattan, NIQ, Pennsylvania, Michigan, Vermont, America

Transgender influencer Dylan Mulvaney, who documented her transition in her viral "Days of Girlhood" TikTok series, announced her debut book Wednesday. “Paper Doll” will be released March 11. Last year, Mulvaney shot to national attention after a partnership promoting Bud Light's March Madness contest became a culture war flashpoint. “For months now, I’ve been scared to leave my house, I have been ridiculed in public, I’ve been followed, and I have felt a loneliness that I wouldn’t wish on anyone,” Mulvaney said at the time. Mulvaney has since released her debut single, “Days of Girlhood,” along with a music video.

Persons: influencer Dylan Mulvaney, ”, “, ” Mulvaney, Mulvaney, Bud Light's, Rock, Bud Light, I’ve, shouldn’t Organizations: Pride, Transgender Law Center Locations: American, ”

☆ Companies are caving to anti-DEI crusaders. That’s bad for business
▼ + stars: | 2024-09-06 | by ( Allison Morrow | ) edition.cnn.com time to read: +4 min

(And in doing so, gave rise to a generation of hilarious “That’s why, for this pride month, I’ve partnered with” memes. But more damaging than the cringe of a tone-deaf tweet about diversity is when companies give up on the performance altogether. This week, Molson Coors, a longtime sponsor of Pride events and partner to LGBTQ+ nonprofits, joined the list. A Molson Coors representative declined to comment beyond the memo. Coors Light may have looked at its rival getting pummeled by right-wing pundits and feared being the next target.

Persons: CNN Business ’, Kendell Jenner, I’ve, John Deere, Davidson, Molson Coors, Coors, Robby Starbuck, ”, Nathaniel Meyesohn, Starbuck, George Floyd, Bud Light, Cait Lamberton, “, you’ve, pummeled, they’re, Tom Sebok, Molson, Sebok Organizations: CNN Business, New York CNN, Pepsi, Harley, Tractor Supply, Molson Coors, Molson, Human Rights, Coors, DEI, University of Pennsylvania’s Wharton School of Business, The New England Consulting Locations: New York, America, United States

☆ Brands are so scared of culture wars and controversy that it's ripping apart the media business
▼ + stars: | 2024-08-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +12 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Related storiesBut it wasn't until Trump's 2016 election that brand safety really entered the mainstream marketing vernacular — and the culture wars. In 2023, more than 21,400 jobs were cut in the US media industry, according to the employment agency Challenger, Gray & Christmas. But some industry experts think it's too late to put the "content adjacency" genie back in the bottle. AdvertisementThe result, Tobaccowala fears, is a further winnowing of the media industry where only the biggest platforms and individual content creators survive.

Persons: —, Elon Musk's, Donald Trump, Alex Marlow, Breitbart, Mark Penn, Tobaccowala, Tucker Carlson, Ingraham, Jessica Sibley, Taylor, Taylor Swift, Vittorio Zunino Celotto, Penn, it's, Richard Raddon, Ben Shapiro, Shapiro, Gregory Woodman, John Deere, Davidson, Kid, Bud, Bud Light, influencer Dylan Mulvaney, Gene J, Rob Kim Organizations: Service, Global Alliance, Responsible Media, Business, Breitbart News, News Corp, Groupe, Association for National, Companies, Giants, YouTube, Fox, Fox News, Facebook, Poets Department, Challenger, Getty, Penn, Publishers, The Daily, State of, US Department of State, Supply, Harley, Associated Press Locations: Ukraine, State of Texas, America

☆ Social media keeps catching Wall Street off guard
▼ + stars: | 2024-08-11 | by ( Laila Maidan | ) www.businessinsider.com time to read: +11 min

In 2015, he created TickerTags, a social media data aggregator that tracks company mentions, and sold it to Jefferies' M Science. To be fair…Speculating and making decisions based on social media trends is a risky wager. Wall Street doesn't always respond to social media trends that could negatively drive fundamentals because there aren't tools to understand the impacts, McKeown noted. In the event a social media trend is mentioned, it's not factored into their valuation model, Ober added. How social media sentiment plays into a thesis should depend on an investor's time horizon.

Persons: It's, Bud Light's, influencer Dylan Mulvaney, BUD, Kirk McKeown, Chris Camillo, Jefferies, Camillo, Bud, didn't, Paul Johnson, Laxman Narasimhan, misperception, Sara Senatore, I've, Senatore, Chipotle, Keith Lee, dollies, Brian Niccol, Goldman Sachs, They're, Matt Ober, they're, I'd, McKeown, it's, Ober Organizations: Service, Business, Anheuser, Busch, Wall Street, Pew Research Center, Molson, TAP, Starbucks, Nicusa Investment, Columbia Business School, of America Locations: Palestine, Gaza, SBUX

☆ Companies failed to solve injustice and now they are giving up on the era of activism
▼ + stars: | 2024-07-19 | by ( Allison Morrow | ) edition.cnn.com time to read: +5 min

New York CNN —Corporate America gave social activism a go. And sales of Bud Light have taken a hit ever since. Bud Light didn’t handle fallout well — it capitulated to the angry mob and dropped Mulvaney even as she faced a barrage of threats. It caught fire as right-wing media fueled the swirl of negativity around Bud Light, framing it as “wokeism” gone amok. On Thursday, the Guardian reported that the Bud Light boycott was fueled in part by the right-wing activist Leonard Leo.

Persons: CNN Business ’, Bud Light, America John Deere, Kara Swisher, ” Let’s, George Floyd, ” —, Larry Fink, We’d, Reagan, That’s, Disney’s, Bob Chapek, Ron DeSantis, influencer Dylan Mulvaney, ”, Bud, Leonard Leo, Leo Organizations: CNN Business, New York CNN — Corporate America, Tractor, Pride, CNN, BlackRock, Business, Corporate America, Florida’s Republican Gov, Guardian, Bud Light, Anheuser, Busch, Federalist Society, America Locations: New York, America

☆ John Deere backs away from diversity and inclusion efforts after a conservative backlash
▼ + stars: | 2024-07-18 | by ( Associated Press | ) edition.cnn.com time to read: +7 min

NEW YORK AP —John Deere says it will no longer sponsor “social or cultural awareness” events, becoming the latest major US company to distance itself from diversity and inclusion measures after being targeted by conservative backlash. The move from the company known on Wall Street as Deere & Co. arrives just weeks after rural retailer Tractor Supply ended an array of its corporate diversity and climate efforts. Both announcements came after backlash piled up online from conservative activists opposed to diversity, equity and inclusion efforts, sponsorship of LGBTQ+ Pride events and climate advocacy. “If it’s so polarizing that people just abandon it, then we all lost.”Legal attacks against companies’ diversity, equity and inclusion efforts have also drawn more attention following the Supreme Court’s 2023 ruling to end affirmative action in college admissions. That doesn’t mean companies will stop their DEI efforts entirely, she added, but they may have to change language or find new workarounds.

Persons: John Deere, Robby Starbuck, Starbuck, John Deere’s, it’s, ”, Eric Bloem, John Boyd , Jr, John C, Deere, Bud Light, aren’t, SHRM, Johnny C, Taylor, Jr, Jen Stark, Donald Trump, Stark Organizations: Deere, Co, Tractor Supply, Conservative, Human Rights, Associated Press, Supply, Human, ”, Black Farmers Association, Deere &, Labor Department, Target, Society for Human Resource Management, LinkedIn, AP, Center for Business, Social, Heritage, Republican Locations: The Moline , Illinois, Brentwood , Tennessee, BSR, U.S

☆ Bud Light loses more ground, slipping to No. 3 in America
▼ + stars: | 2024-07-18 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. Modelo Especial, made by rival Constellation Brands, remains the top-selling beer at retailers in the US after surpassing Bud Light last year. For the past four weeks ending on July 6, Bud Light captured 6.5% of beer dollar sales at retail stores compared to 7.3% for Michelob Ultra, NIQ data shows. Michelob Ultra’s rise to the top isn’t solely because of the decline of Bud Light. For Bud Light, its marketing efforts pivoted to win back conservatives.

Persons: Bud Light, leapfrogged Bud, Bud Light’s, influencer Dylan Mulvaney, It’s Organizations: New, New York CNN, Anheuser, Busch, Especial, Constellation Brands, Modelo, Industry, Copa America soccer, Team USA, US, UFC Locations: New York, United States

☆ Tractor Supply warned climate change and a lack of diversity would hurt business. Now it’s ignoring those risks
▼ + stars: | 2024-07-11 | by ( Nathaniel Meyersohn | ) edition.cnn.com time to read: +9 min

Hal Lawton, the chief executive of the Brentwood, Tennessee-based company, had said these initiatives “make great business sense for Tractor Supply.”But Tractor Supply has decided that all of those risks are now worth ignoring. By walking away from diversity and climate goals, Tractor Supply has become the latest corporate giant to retreat from progressive initiatives it once promoted, joining Bud Light, Target and others. Tractor Supply declined to comment on these statements. Tractor Supply’s customer base has historically been primarily older men, who lean Republican, but Tractor Supply has increasingly tried to draw Millennials and women, who tend to favor Democrats. Tractor Supply’s reversal could hurt it with these customers, who could be crucial as the company’s historic base ages out of the market.

Persons: Hal Lawton, Bud, ”, Nooshin Warren, “ They’re, ” John Boyd, Steve Helber, Robby Starbuck, “, It’s, ” Boyd, Donald Trump, Joe Biden, ” Lawton, ” Eric Bloem, George Floyd, Bill Ackman, Elon Musk, They’ve, Chick, Bud Light, Jeff Chiu, Bud Light’s, influencer Dylan Mulvaney, CNN’s Eva Rothenberg Organizations: New, New York CNN, Tractor Supply, Supply, Human Rights, Bud Light, University of Arizona, National Black Farmers Association, AP Tractor Supply, Human, Tennessee’s, Congressional District, ”, Black Farmers Association, CNN, “, Tractor, Republican, Pew, Democratic, Disney, Nike, Anheuser, Busch InBev, Target Locations: New York, Brentwood , Tennessee, United States, America, Minneapolis

☆ Gen Z wants flavorful drinks. Here’s how Big Beer is trying to attract them
▼ + stars: | 2024-07-04 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +7 min

That’s a problem for Big Beer, which is dealing with flat sales, declining volume and a fickle generation of younger drinkers who are completely ditching the bottle or preferring anything but a regular beer. It’s a non-carbonated drink because “bloating that may come from carbonation is considered a top barrier” for younger drinkers and the trend of “decarbonizing” drinks is blowing up on the app. Last year, it acquired Blue Run Spirits, a cult favorite high-end bourbon and rye whiskey brand, in light of US spirit sales surpassing beer sales. Its aptly titled “Beyond Beer” category is currently a $1.5 billion part of its global business and is helping attract younger, legally aged drinkers. Despite younger drinkers’ hesitance with buying beer and flat sales, Big Beer companies aren’t facing an existential threat.

Persons: youngs, Gen, NIQ’s Kaleigh Theriault, “, ” Theriault, Gallo, Mark Anthony Brands, Miller, flavorful, TikTok Constellation, Corona, ”, Saúl Trejo, TikTok, Molson Coors, Molson, ” NIQ’s Theriault, Bud Light, seltzer, Jason Lowrie, it’s, Bud, Bud Light Seltzer, Dylan, ’, “ Young, ” Bryan Roth Organizations: New, New York CNN — Beer, CNN, Beverages, Big Beer, Molson Coors Beverage Company, Modelo, Constellation Brands, Anheuser, Busch InBev, TikTok, Corona, Corona Refresca, Molson Coors, Molson, “ Suppliers, Busch, Feel Goods Company Locations: New York, Corona, carbonation

☆ More companies are staying quiet during Pride, but money is still flowing to LGBTQ+ causes
▼ + stars: | 2024-06-30 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +8 min

A GLAAD spokesperson said Friday that the group has not seen donations or corporate support decline this Pride month, though it does not yet have a total tally. Pride Month merchandise is displayed at a Target store on May 31, 2023 in San Francisco, California. A sign disparaging Bud Light beer is seen along a country road on April 21, 2023 in Arco, Idaho. Anheuser-Busch, the brewer of Bud Light has faced backlash after the company sponsored two Instagram posts from a transgender woman. For its part, Bud Light hasn't posted in support of Pride month on its Instagram or X pages this year.

Persons: Stephen J, Cohen, Bud Light, Luke Hartig, Tim Bennett, Bennett, Sarah Kate Ellis, Ellis, JPMorgan Chase, Booking.com, Joe Biden, Justin Sullivan, Bud, Target, Natalie Behring, Kid Rock, Ron DeSantis, influencer Dylan Mulvaney, Bud Light's, Michel Doukeris, Bud Light hasn't, Neil Reid, Reid, Tarang Amin, Tara Dziedzic Organizations: Getty, Gravity Research, D.C, Fortune, Tribury Productions, Procter & Gamble, GLAAD, Stonewall, Monument Visitor Center, New, Google, JPMorgan, Target, Pride Month, Anheuser, Busch, Busch InBev, Florida Gov, Constellation Brands, Modelo, InBev, UFC, RBC, University of Toledo, Fox News, The New York Stock Exchange, NYSE Locations: Louisville , Kentucky, Washington, New York City, San Francisco , California, Arco , Idaho, U.S, RBC Europe

☆ Tractor Supply Co. backtracks on DEI roles and goals
▼ + stars: | 2024-06-29 | by ( Eva Rothenberg | ) edition.cnn.com time to read: +6 min

New York CNN —Tractor Supply Company has eliminated its diversity, equity and inclusion initiatives as part of what the retail chain says is a push to distance itself from “nonbusiness activities” after conservative backlash from some of its customer base. “You can’t say you’re going to try to do at Tractor Supply what they do at the Apple headquarters in Cupertino, California — that’s definitely not going to work,” he said. “Tractor Supply Co is turning its back on their own neighbors with this shortsighted decision,” Eric Bloem, vice president of Programs and Corporate Advocacy at the Human Rights Campaign, told CNN in a statement Saturday. This is why the Tractor Supply — and most of the country’s biggest employers — have worked with us for years to create inclusive policies and practices. Those are the parts that business leaders aren’t thinking about as they are folding on DEI.”

Persons: ”, “, Robby Starbuck, Starbuck, X, ” Shaun Harper, Harper, that’s, ” Eric Bloem, —, Bud Light’s, influencer Dylan Mulvaney Organizations: New, New York CNN — Tractor Supply Company, Supply, Tennessee’s, Congressional, Tractor Supply, University of Southern, CNN, Tractor, National FFA Organization, Apple, ”, Human Rights, “, Companies, Anheuser, Busch InBev, Target Locations: New York, University of Southern California, Brentwood , Tennessee, Cupertino , California, United States

☆ How New York's biggest hospital network is tackling tough issues with Hollywood-style movies and series
▼ + stars: | 2024-06-25 | by ( Lucia Moses | ) www.businessinsider.com time to read: +6 min

The project, from veteran filmmakers Alexandra Shiva and Lindsey Megrue, also had help from a Hollywood outsider: Northwell Health, New York's largest healthcare network. Ramon Soto, CMO, Northwell Health. "Lenox Hill" and "Emergency: NYC" followed, drawing on the popular hospital procedural format. Northwell's own research showed people who watched "Emergency: NYC" were 17% more likely to consider using Northwell services compared to those who hadn't seen it. Soto said the company has stuck to talking about mental health and other healthcare issues while avoiding being prescriptive in its messaging.

Persons: Max, Alexandra Shiva, Lindsey Megrue, Northwell, Oscar, Matthew Heineman, Ramon Soto, Lee S, Weissman, Northwell isn't, Marvel Northwell, Soto, Heineman, they're, Jen Cowan, Bud, it's Organizations: Service, Psych Unit, HBO, Netflix, Business, Northwell, Marvel, Nielsen, HBO Warner Bros, Hollywood, Disney Locations: Hulu, North Shore, Northwell's

☆ How the vodka soda became 'gay water'
▼ + stars: | 2024-06-22 | by ( Alex Harring | ) www.cnbc.com time to read: +11 min

The combination of soda water and vodka has long been a fixture of boozy LGBTQ+ life, particularly among gay men. One of those came from Houston-based lawyer Jeff Watters, who called the vodka soda the "gay water" of the nighttime in a post on X. Retail is also central to the business for Gay Water, a startup offering canned cocktail variations of vodka soda. The former's vodka soda citrus is 100 calories per can, while Gay Water contains 80. The Gay Bar Shop, a specialty retailer, sells an 11-ounce, $49 candle that smells like a vodka soda with a lime garnish.

Persons: Emily Rabbideau, Justin Ruka, Orlando, Ruka, seltzer, Lucas Hilderbrand, Justin, Jeff Watters, Coke, Watters, Hilderbrand, Mary Holt, Holt, Eric Einstein, Einstein, Brendan Oudekerk, bartenders, Rose Kennedy, Tom Campbell, Campbell, James Delos Reyes, that's, Spencer Hoddeson, Hoddeson, Bud Light, Kylie Jenner's, Boston Beer, Victor Tran, Tran Organizations: Love, Alaska Airlines, CNBC, University of California, San Francisco, Gay, New York City, Washington , D.C, New, Boston Beer, Boston, Gay Water Locations: San Francisco, Irvine, Houston, bartenders, Lawrence , Kansas, New York, Washington ,, West Hollywood, influencers, New York City, Gopuff, Virginia

☆ Jon Stewart is fed up with 'hollow corporate pandering'
▼ + stars: | 2024-06-11 | by ( Grace Eliza Goodwin | ) www.businessinsider.com time to read: +3 min

Read previewJon Stewart wants corporations to stop their "hollow corporate pandering" and just admit that all they care about is their bottom line. AdvertisementConservatives boycotted Bud Light last summer after the beer maker partnered with trans influencer Dylan Mulvaney for a social media promotion. And Bud Light waffled in response. Mulvaney said Bud Light never reached out to her after the backlash, criticizing the company for not standing by her. Meanwhile, Bud Light sought to win some of its customers back by offering free beer promotions.

Persons: —, Jon Stewart, Stewart, Bud, Dylan Mulvaney, Mulvaney, Bud Light, Bud Light's Organizations: Service, America, Business, Target, Bud Light, Anheuser, Busch

☆ Trump allied Republicans are changing the GOP's approach to labor, free markets and regulation
▼ + stars: | 2024-05-21 | by ( Eamon Javers | ) www.cnbc.com time to read: +9 min

WASHINGTON — The first Trump presidency shattered conservative economic ideology on the Republican Party's approach to free markets and tariffs. Source: AmericanCompass.org To be clear, this is not yet the dominant strain of Republican economic thinking in Washington. Cass argues that Republican economic policy has been focused on the wrong goals: lowering prices and increasing consumption. "It was absolutely black letter economic doctrine that the point of economic policy was to consume as much as possible. watch now"Spinning assets in circles creates nothing of value, and in fact creates the opposite of value," Cass said.

Persons: Donald Trump, Brendan Mcdermid, Eamon Javers, WASHINGTON —, Trump, Trump's, Sohrab Ahmari, Ahmari, elitists, Bud Light, Oren Cass, Cass, Michael Wayland, CNBC Cass, –, Biden, Pennsylvania Republican Sen, Pat Toomey Organizations: Reuters, WASHINGTON, Trump, Republican, GOP, Wall Street, Amazon, Starbucks, U.S . Chamber of Commerce, Block, Development Bank, Environmental, American, Bronco, Ford's, Ford's Michigan Assembly, CNBC, Wall, Pennsylvania Republican Locations: Freeland , Michigan, U.S, America, Washington, China, Block, Ford's Michigan, Cass, Pennsylvania

☆ Supreme Court Justice Alito sold Bud Light stock, then bought Coors during boycott
▼ + stars: | 2024-05-20 | by ( Kevin Breuninger | ) www.cnbc.com time to read: +4 min

United States Supreme Court Associate Justice Samuel Alito poses for an official portrait at the East Conference Room of the Supreme Court building on October 7, 2022 in Washington, DC. Supreme Court Justice Samuel Alito sold shares of beer giant Anheuser-Busch InBev as conservatives were ditching the Bud Light brewer over its partnership with a transgender social media influencer . The Supreme Court did not immediately respond to CNBC's request for comment on Alito's transaction report or the timing of his stock activity. In May 2023, Modelo replaced Bud Light as the top-selling beer in the U.S. Data from around that time showed sales of Bud Light had dropped nearly 25% year over year. Roth noted that the beer companies in question have no pending business before the Supreme Court that he can think of.

Persons: Samuel Alito, Alito, Bud Light, Busch, influencer Dylan Mulvaney, Mulvaney, —, Martha, Ann Alito, Gabe Roth, " Roth, Roth Organizations: East, Anheuser, Busch, Molson Coors, Supreme, Busch InBev, Bud, Modelo, InBev, Coors, Blacks, New York Times, Trump, U.S . Capitol, Times, CNBC, Bud Light Locations: Washington , DC, U.S

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