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☆ A startup is using AI to place products within YouTube and TikTok videos, creating a new type of ad for brands and creators
▼ + stars: | 2024-04-09 | by ( Amanda Perelli | Lauren Johnson | ) www.businessinsider.com time to read: +6 min

Read previewIn an October YouTube video, lifestyle creator Shelby Church talks about quitting Airbnb. This new ad structure that's being incorporated into YouTube and TikTok videos could help generate passive revenue for creators. That's similar to the model for Google's AdSense program for the standard ads that air during a YouTube video. In creator videos, product placement has mainly appeared in the background of show-like setups, like video podcasts. Rembrand's AI tool creates and places the adRembrand aims to use AI to make product placement easier for brands and creators.

Persons: —, Shelby, seltzer, doesn't, Cory Treffiletti, Rembrand, Charles Schwab, Garnier, Treffiletti, We've, We're, we're Organizations: Service, Shelby Church, YouTube, Business, Bubly, UTA Ventures, United Talent Agency, Adobe Locations: Airbnb, Greycroft

☆ Pepsi scores a big profit on the back of higher prices
▼ + stars: | 2023-10-10 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +1 min

New York CNN —Price hikes for Pepsi products boosted the company’s bottom line, despite a decline in sales, according to the company’s third-quarter earnings, released Tuesday. The snack and beverage giant said it increased prices globally by 11% on average, helping nudge revenue higher than analysts’ expectations, despite PepsiCo’s volume falling 2.5%. Net sales for the third quarter rose nearly 7% to $23.45 billion. Similar to other food companies, Pepsi has increased prices to mitigate inflation. Consumers should also expect to see the new Pepsi logo, unveiled last March, on its products soon.

Persons: Price, there’s, Taco Organizations: New, New York CNN, Pepsi, PepsiCo, Gatorade, Taco Bell Locations: New York, North America

☆ Pepsi says people are skipping meals — and it's great for business
▼ + stars: | 2023-10-10 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +2 min

PepsiCo says the impact of weight-loss drugs on its sales has so far been "negligible." Analysts say companies will have plenty of time to prepare for the impact of weight-loss drugs. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. AdvertisementAdvertisement"This is not going to have a material impact on the food industry in the next six months to one year," CFRA analyst Arun Sundaram told Insider. "The food industry overall will continue to evolve and innovate," he added.

Persons: —, Ramon Laguarta, Sabra hummus, Laguarta, Arun Sundaram Organizations: PepsiCo, Analysts, Service, Nordisk, North Locations: AlphaSense

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Persons: Panera, you'll, Read, —, Card Wells, takeout, Wells, We're, Uber Cash, Uber, Earl Grey, Ginger Peach, Pepper Organizations: American, Service, American Express, Chase, Card, U.S, Milk Bar, Reading Chevron, Ginger Mint, Pepsi, Diet Pepsi Locations: U.S, Mist, Canada

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