The long-awaited Google-DOJ showdown focuses on the $31 billion portion of Google’s ad business that matches website publishers with advertisers. “One monopoly is bad enough, but a trifecta of monopolies is what we have here,” said Wood, the DOJ attorney, referring to Google’s publisher ad server business, its advertising exchange AdX, and its advertiser ad network. Authorities have called for that group of businesses within Google — which is distinct from Google’s search or search ads business — to be broken up. Factoring in those other sources of competition drops Google’s share of the ad exchange market from 34% to 17%, said Dunn, Google’s attorney. Still, a breakup of Google’s ad tech business could potentially trigger a shakeup of the digital advertising industry and Google’s role within it.

---

Persons: —, ” Julia Tarver Wood, Leonie Brinkema, “, ”, Karen Dunn, Google’s, Kamala Harris, Donald Trump, Albert V, Alex Wong, Tim Wolfe, DOJ’s, Wood, ” Wood, Trump, Dunn, Google, Clinton, Brinkema, Neal Mohan, ” It’s Organizations: CNN, Google, US Department of Justice, DOJ, Biden, Blockbuster, Justice Department, Bryan United, Courthouse, The Justice, Gannett, USA, Army, Authorities, Meta, Microsoft, Netflix, Big Tech, Court, Eastern, of, Justice, Comcast, Disney, The New York Times, YouTube Locations: Virginia, Google’s, Alexandria , Virginia, of Virginia