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watch nowRolls-Royce has opened its first U.S. "Private Office," a secret VIP design studio for ultra-wealthy clients who want highly personalized cars. While Rolls-Royce customers have been customizing their rides for decades, the Private Office brings the concept of a personalized Rolls to a whole new level. Courtesy: Rolls-RoyceThe New York Private Office is the company's third worldwide, following Dubai, United Arab Emirates, which opened in 2022, and Shanghai in 2023. Since Koa wood is protected in Hawaii, only dead or naturally fallen Koa trees can be harvested. Interior of the custom Rolls-Royce Koa Phantom.
Persons: Royce, Chris Brownridge, Brownridge Organizations: Royce, Ferrari, BMW, Office, CNBC, Private Office, Royce The New York Private, United Arab Emirates Locations: Meatpacking, British, Dubai, United Arab, Shanghai, Seoul, Korea, Goodwood, U.K, Hawaii
Rolls-Royce CEO Torsten Muller-Otvos unveils the new coachbuilt Rolls-Royce Boat Tail on May 27, 2021, at the Home of Rolls-Royce in Goodwood, West Sussex, England. Torsten Muller-Otvos, the Rolls-Royce CEO who turned an aging brand into a coveted badge of success for pop stars, athletes and young entrepreneurs, is retiring after 14 years. Rolls-Royce announced Thursday that Muller-Otvos, 63, the longest serving CEO of Rolls-Royce in nearly a century, will retire on December 1. Muller-Otvos brought new shine to the Rolls-Royce brand and became a leader in the luxury world by attracting a new generation of wealthy buyers. Muller-Otvos is the longest-serving CEO of Rolls-Royce since Claude Johnson, who brought Charles Rolls and Henry Royce together in 1904 and served until 1926.
Persons: Torsten Muller, Otvos, Muller, Chris Brownridge, " Muller, Claude Johnson, Charles Rolls, Henry Royce, Cullinan, Royce Organizations: Royce, BMW UK, Muller, CNBC, NBA Locations: Goodwood , West Sussex, England, U.S
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