Eros Hoagland | Getty ImagesOver the past few years, Alicia Browne has noticed a change in what college students haul out of cars on move-in days at the University of Alabama. A growing pie — and market share up for grabsAs college spending is poised to grow, retailers have another reason to vie for students' dollars. Jakub Porzycki | Nurphoto | Getty ImagesIt is difficult to estimate how much college market share Bed Bath had in total. Shipt, the Target-owned delivery service, and Walmart have both tried to attract more college students to their membership programs by offering a special discounted price. She said the company's growth has been fueled by college students who want uniquely decorated rooms that reflect their personalities.

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Persons: Eros Hoagland, Alicia Browne, Keurig coffeemakers, decorators, Browne, Prosper, Browne chalks, " Browne, Marshal Cohen, Jakub Porzycki, Harmon, Cristina Fernandez, Sonoma, TikTok, Dormify, Amanda Zuckerman, Zuckerman, Kate Reppeto, Callie Weathers Kate Reppeto, Repetto, she's, Anna Emblom Organizations: University of North, Hill, University of Alabama, College, National Retail Federation, IRI, NPD, Target, Walmart, Consulting, Deloitte, Nurphoto, Goods, Ikea, Telsey Advisory, Williams, Hamptons, Madison, University of Mississippi, Eagle Locations: University of North Carolina, Chapel Hill , North Carolina, Kohl's, Bath, Bed, Williston , Vermont, New York City, Madison Ave, Oxford, Miss, Southlake, Dallas, Fort Worth in Texas, Birmingham, Ala