Coca-Cola just ordered another round in the booming canned cocktail market.
It's going with another classic, launching a rum and coke in collaboration with Bacardi Limited.
The two brands announced Tuesday plans to release the ready-to-drink cocktail in several international markets, starting with an initial launch in Mexico and select European markets in 2025.
The new drink isn't Coke's first entry into the premixed cocktail market.
Later that same year, Coca-Cola brand Sprite partnered with Pernod Ricard's Absolut Vodka for two versions of a premixed cocktail, one with Sprite and the other with Sprite Zero Sugar.
Persons:
Molson Coors, Hard Seltzer, Brown Forman, Jack Daniels, Coke, Pernod, James Quincey, seltzer
Organizations:
Bacardi Limited, CNBC, U.S ., Spirits Council, Molson, Boston Beer, View Research
Locations:
Mexico, U.S