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Snoop Dogg & Master P, seen at the 2017 Essence Festival at the Mercedes-Benz Superdome on Sunday, July 2, 2017, in New Orleans. Rappers Snoop Dogg and Master P are suing Post Foods and Walmart , accusing them of intentionally leaving the musicians' cereal off store shelves and hiding it in stockrooms to sabotage it. A big product under Broadus Foods is Snoop Cereal, sold in flavors that include "Fruity Hoops with Marshmallows" "Frosted Drizzlers" and "Cinnamon Toasteez." Snoop Dogg and Master P approached Post Consumer Brands, which the lawsuit calls a "breakfast juggernaut," seeking a partnership. According to the lawsuit, when it was placed on shelves, Snoop Cereal was popular and sold well.
Persons: Snoop, P, Calvin Broadus, Snoop Dogg, Percy Miller, Post Organizations: Mercedes, Benz, Post Foods, Walmart, Broadus Foods, Broadus, Post Consumer Brands, Post, Target, Kroger, Foods Locations: New Orleans, Dakota County , Minnesota, stockrooms, New Berlin , Wisconsin
Snoop Dogg's food company is suing Walmart and Post Consumer Brands for their "diabolical actions." The rapper accused the two companies of keeping "Snoop Cereal" off Walmart's shelves. AdvertisementSnoop Dogg and his fellow rapper Master P are accusing Walmart and Post Consumer Brands of colluding to keep their newly launched cereals off store shelves. The rappers' attorney Ben Crump in a statement on Wednesday accused Walmart of colluding with Post Consumer Brands. A spokesperson for Post Consumer Brands told Billboard that they "made substantial investments" in their partnership with Broadus Foods.
Persons: Snoop, , Ben Crump, stockrooms, couldn't, Crump, Snoop Dogg Organizations: Walmart, Post Consumer Brands, Service, colluding, Broadus, Post Foods, Billboard, Business Insider Locations: colluding
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