Peacock seized on the recent runaway success of "Vanderpump Rules" to reach new audiences.
It also shows the potential for Peacock's reality-TV shows compared to those on other top streamers.
The surge shows how Peacock — whose Instagram bio still reads: "Why are you reading this bio instead of watching Vanderpump Rules rn?"
Thanks in part to its Bravo catalog, Peacock is in one of the best positions to capitalize on its unscripted TV pile.
Recent Parrot Analytics data first published by TVREV shows Peacock had the second-largest US share of demand for unscripted TV programming during Q1, and ample supply.
Persons:
Peacock, Jax Taylor, Brittany Cartwright, Lisa Vanderpump, Ariana Madix, Tom Sandoval, Raquel Leviss, we've, I've, TVREV, HBO Max, Scandoval
Organizations:
West Hollywood, Housewives, Beverly, Bravo, Housewives of, Warner Bros, Discovery, HBO, Netflix, Hulu
Locations:
West, Beverly Hills, Jersey