Cameron Brink #22 of the Los Angeles Sparks plays defense against Bridget Carleton #6 of the Minnesota Lynx on June 5, 2024 at Crypto.com Arena in Los Angeles, California. Juan Ocampo | National Basketball Association | Getty ImagesNew Balance on Tuesday announced a multiyear deal with the WNBA, joining a growing roster of backers for women's sports. The agreement will make New Balance an official partner of the WNBA and will include broadcast, digital and retail content featuring Los Angeles Sparks rookie forward Cameron Brink. The deal comes as New Balance looks to grow the company's share across basketball and to become a leader in women's sports. In August, Cameron Brink became the first woman's basketball player to sign with New Balance.

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Persons: Cameron Brink, Bridget Carleton, Juan Ocampo, Armour, Jessica Vassall, Brink, Kawhi Leonard, Balance, Jeff Haynes Organizations: Los Angeles Sparks, Minnesota Lynx, Crypto.com Arena, National Basketball Association, Getty, WNBA, Adidas, Nike, Puma, New, Stanford University, NBA, CNBC, Paris Olympics, Chicago Sky Locations: Los Angeles , California, Chicago , IL