Music blared as the Baltimore Ravens wide receiver Odell Beckham Jr. had a conversation across a barricade. Close by were Machine Gun Kelly, the platinum-blond musician, and his partner, the actor Megan Fox. Outside the 45,000-square-foot, strobe-light-filled tent near the Las Vegas Strip, a man climbed a life-size statue of an elephant. Super Bowl week is important for business: When the N.F.L. crowns a champion, it also feeds television networks and gives a valuable platform to advertisers and performing artists.

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Persons: blared, Odell Beckham Jr, Kelly, Megan Fox, partyers, ”, Brian Toll Organizations: Baltimore Ravens, h.wood