It was important to understand every facet of our business, from social media to customer service, before we made any costly decisions. I also did my best to connect with every local parent-teacher association, business owner and media outlet. Great customer service will get you far. It was a tough negotiation, but we landed a deal with Kevin O'Leary for $600,000 in exchange for 19% equity. O'Leary and his team have helped us immensely in growing the business nationally and weathering the pandemic.

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