When the Philadelphia Eagles kick off their home opener on Thursday Night Football, the NFL team will also start a new sponsorship deal with Gran Coramino, the luxury tequila brand co-founded by comedian, entrepreneur and Philadelphia native Kevin Hart.
Hart told CNBC's Frank Holland in an exclusive interview about the agreement.
The Eagles hope to seize on the recent success of celebrity spirits brands, and a rise in tequila sales, as many U.S. drinkers drop beer in favor of liquor.
Hart told CNBC, "It's a massive win!
In recent years, spirits brands have made a push into sports sponsorships with the major American leagues.
Persons:
Kevin Hart, Hart, CNBC's Frank Holland, Gran Coramino, Brian Napoli, Jalen, I've, Jaegermeister, Hennessey, Rick Pineda, Jean Baptiste Descours, Hennessy
Organizations:
Philadelphia Eagles, NFL, Gran Coramino, Philadelphia, Eagles, Lincoln Financial, Global Brands, Corporate, Kansas City Chiefs, CNBC, Budweiser, Brooklyn Trolley Dodgers, Sports, National Hockey League, Major League Baseball, NBA, Spirits, Diageo
Locations:
Philadelphia, Gran