American teens have an enduring love for Starbucks.
The coffee chain has consistently ranked high in a semiannual survey of teens' favorite brands.
It offers four things that teens love: a place to hang, cold coffee, customization, and mobile ordering.
"Starbucks gaining slightly among upper income and all teens points to its grasp on teen consumer trends."
Starbucks is notably more popular among wealthy teens, of which 16% ranked it as their favorite, but 12% of average-income teens also told Piper Sandler it was their preferred restaurant chain.
Persons:
—, Piper Sandler, Brian Mullan, it's, Brady Brewer, Brewer
Organizations:
Starbucks, Service