AI companies will be able to distribute their software to game makers and charge for it through Unity's Asset Store.
The surge in Unity's price comes as company officials have talked about the potential they see in AI in recent weeks.
"I think AI will change gaming in a couple of pretty profound ways.
Separately, the company was also given an overweight rating and a target price of $48 by Wells Fargo analyst Brian Fitzgerald in a note Tuesday.
Before Unity started directing investor attention to AI, it was closely linked to headset efforts, such as Meta 's, because its software can be used to create virtual reality apps.
Persons:
John Riccitiello, Wells, Brian Fitzgerald, Fitzgerald, Riccitiello
Organizations:
Unity's, Associated Press, Unity, Apple, Vision Pro
Locations:
Wells Fargo