Emily Schildt, 37, is a veteran brand marketer and CEO of Pop Up Grocer, a boutique grocery store. Its success thanks to Gen Z viewing a pantry stocked with pricey snacks as a status symbol. Younger consumers are more likely to buy luxury grocery items as they become priced out of more expensive purchases, like a house or designer handbag. She launched the boutique grocery store in 2019 to spotlight the newest modern food and beverage brands. Bayley & Sage, a luxury independent grocery store in London, saw a 29% increase in revenue last year, according to the Financial Times.

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Persons: Emily Schildt, Gen, Z, Schildt, Brian Bills, TikTokers, Erewhon, haven't, Zers, Hailey Bieber, Brian Bill, Sage Organizations: Bank of America, Business, Food, Bloomberg, Financial Times Locations: Brooklyn, Argentine, West, York, Los Angeles, New York, Mecca, Erewhon, London, America