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Spotify launches podcast ad marketplace in 5 countries
  + stars: | 2023-11-16 | by ( ) www.reuters.com   time to read: +1 min
The Spotify logo is displayed on a screen on the floor of the New York Stock Exchange (NYSE) in New York, U.S., May 3, 2018. The Spotify Audience Network, first launched in 2021, is available in nine countries such as Germany and the United States for podcast publishers and creators to monetize their content. After investing over a billion dollars to build up its podcast business with 5 million titles and 100 million podcast listeners, Spotify is focusing on boosting advertisement revenue from the format. "The Spotify Audience Network addresses these two challenges head on." In the latest third quarter, the company's advertising revenue was up 16% from an year earlier and podcast advertising revenue grew in a double-digit range.
Persons: Brendan McDermid, Brian Berner, Supantha Mukherjee Organizations: New York Stock Exchange, REUTERS, Rights, Spotify, Network, Thomson Locations: New York, U.S, Rights STOCKHOLM, Sweden, India, Germany, United States, Stockholm
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