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☆ More bad news for Bud Light as Michelob Ultra takes over the top spot in US bar taps
▼ + stars: | 2024-12-13 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

Another Anheuser-Busch InBev beer, Michelob Ultra, has surpassed Bud Light in its share of US draft lines, marking an end to several decades of dominance. For many years, Bud Light was the biggest beer in draft share ahead of its growing sister brand Michelob Ultra. Since then Michelob Ultra has gained in draft availability, surpassing Bud Light in November and continuing to grow in December, Draftlines data revealed. “Michelob Ultra has been on a path to surpass Bud Light as the no. “For the past decade, Bud Light has increasingly been seen as ‘just a light beer.’ Michelob Ultra, meanwhile, carries ideas of aspiration, activity, and personality in ways Bud Light simply doesn’t,” Roth, who also edits an alcohol beverage newsletter, told CNN.

Persons: New York CNN —, Bud Light, influencer Dylan Mulvaney, “, ” Jennifer Hauke, Draftlines, Michelob Ultra, Bud, ”, Bryan Roth, Bud Light’s, ” Roth Organizations: New, New York CNN, Anheuser, Busch InBev, Draftlines Technologies, Bud, CNN, InBev didn’t, Modelo Especial, Constellation Brands, Michelob, Brewbound, Feel Goods Company, InBev, Team USA, Olympics, Major League Soccer, Copa America, FIFA Club, UFC, Busch Locations: New York, North America

☆ Gen Z wants flavorful drinks. Here’s how Big Beer is trying to attract them
▼ + stars: | 2024-07-04 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +7 min

That’s a problem for Big Beer, which is dealing with flat sales, declining volume and a fickle generation of younger drinkers who are completely ditching the bottle or preferring anything but a regular beer. It’s a non-carbonated drink because “bloating that may come from carbonation is considered a top barrier” for younger drinkers and the trend of “decarbonizing” drinks is blowing up on the app. Last year, it acquired Blue Run Spirits, a cult favorite high-end bourbon and rye whiskey brand, in light of US spirit sales surpassing beer sales. Its aptly titled “Beyond Beer” category is currently a $1.5 billion part of its global business and is helping attract younger, legally aged drinkers. Despite younger drinkers’ hesitance with buying beer and flat sales, Big Beer companies aren’t facing an existential threat.

Persons: youngs, Gen, NIQ’s Kaleigh Theriault, “, ” Theriault, Gallo, Mark Anthony Brands, Miller, flavorful, TikTok Constellation, Corona, ”, Saúl Trejo, TikTok, Molson Coors, Molson, ” NIQ’s Theriault, Bud Light, seltzer, Jason Lowrie, it’s, Bud, Bud Light Seltzer, Dylan, ’, “ Young, ” Bryan Roth Organizations: New, New York CNN — Beer, CNN, Beverages, Big Beer, Molson Coors Beverage Company, Modelo, Constellation Brands, Anheuser, Busch InBev, TikTok, Corona, Corona Refresca, Molson Coors, Molson, “ Suppliers, Busch, Feel Goods Company Locations: New York, Corona, carbonation

☆ Anchor Brewing, America's oldest craft brewery, just shut down. Here's what's next
▼ + stars: | 2023-07-31 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +5 min

New York CNN —Anchor Brewing, which has been America’s oldest craft brewer with 127 years in business, closed its taprooms for good on Sunday. There’s hope that could happen: Roughly two dozen different investors as well as a group of Anchor’s employees have “expressed interest in buying all or parts of Anchor Brewing,” company spokesman Sam Singer told CNN. Anchor got its start in 1896 in San Francisco, becoming the nation’s first-ever craft brewery. Under Sapporo’s ownership, production of Anchor’s beer declined every year except in 2021, according to the Brewers Association. Brewbound, a beer industry website, previously reported that Sapporo’s recent purchase of craft brewer Stone Brewing sparked concerns among Anchor’s employees of how their brewery fit into plans.

Persons: there’s, There’s, Sam Singer, Singer, Jeff Chiu, they’ve, Anchor, ” Singer, Anchor’s, Justin Sullivan, Fritz Maytag Organizations: New, New York CNN, Brewing, CNN, Anchor Brewing, Sapporo, Warehouse Union, ” Employees, Getty, North, Anchor, Maytag Corporation, Steam, Brewers Association . Brewbound, Stone, Craft, Craft Business Locations: New York, San Francisco, Sapporo USA, Sapporo, United States, North America, California

☆ Anchor Brewing in San Francisco to cease operations after 127 years
▼ + stars: | 2023-07-12 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —Pour one out for Anchor Brewing: America’s oldest craft brewer is shutting down after 127 years in business. Another problem has been Sapporo, the Japanese beer company that bought the brand in 2017. “This was an extremely difficult decision that Anchor reached only after many months of careful evaluation,” said Anchor Brewing spokesperson Sam Singer. “This is a sad day in the history of craft brewing in America,” Harry Schuhmacher, Craft Business Daily’s publisher told CNN. He literally nurtured that brewery from insolvency in the 60s to becoming San Francisco’s hometown beer and symbolic of America’s craft beer resurgence.”

Persons: ”, VinePair, Sam Singer, Anchor, Fritz Maytag, ” Harry Schuhmacher, “, Fritz Organizations: New, New York CNN, Anchor Brewing, Craft, Employees, Anchor, ” Workers, ”, Maytag Corporation, Steam, Brewers Association . Brewbound, Stone, Craft Business, CNN Locations: New York, San Francisco, Sapporo, California, America

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