Brands have turned away from relying solely on Meta and are using many different platforms to acquire new customers, including relatively new channels like TikTok. Measured's data shows that Snap is the cheapest channel for brands to acquire customers. On TikTok, it costs brands $139.58 to acquire a customer, while Meta nets out to $83.16. Forty-seven percent of advertisers bought TikTok ads, and 5% of brands invested in Reddit ads to find customers. AdvertisementWhile Meta, Pinterest, and TikTok get more of Measured's clients to spend, the data suggests that Snap could be an overlooked channel for brands, as it has low acquisition costs.

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Persons: —, Warby Parker, Glossier, it's, that's, Brett Bardsley, Clay Cohen, Bardsley, TikTok, Eva Hart Organizations: Service, Facebook, Business, Brands, CAC, CPO, Jungle, Advertising Research