DIRS.INFO top alerts submit data jurnalism about API
login
Top related persons:
Soren Larson - 1 Andy Jassy - 1 Jassy - 1 Andy Friedland - 1 Brendan Witcher - 1 Forrester - 1 Elvis Presley - 1 Marshal Davis - 1
Top related locs:
Melville , New York U.S New York City
Top related orgs:
REUTERS - 1 Black - 1 Amazon - 1 Ascendly - 1 Google - 1 Amazon's - 1 Thomson - 1

Search resuls for: "Brendan Witcher"


3 mentions found


☆ Amazon's playbook for happy holidays: discounts, same-day delivery - and AI
  + stars: | 2023-10-27 | by ( Arriana Mclymore | Thomson Reuters | Arriana Mclymore Is A New York-Based Reporter Covering E-Commerce | ) www.reuters.com   time to read: +4 min
He said creating different ads for various audiences can be expensive and expects Amazon's AI tools to save money for advertisers. Brendan Witcher, a principal analyst at Forrester, said that Amazon's generative AI ad tool will be "good for attracting and keeping a segment of third-party sellers and brands advertising on Amazon." Other companies including Ascendly Marketing are using generative AI imaging tools that combine pictures of public figures with products. His clients are seeing a bump in sales and Google click-through rates, a trend that Amazon wants to see for its own generative AI ad tools during the holiday season. Analysts expect Amazon's advertising business to earn $14.2 billion during the holiday quarter, up from $11.56 billion a year earlier, according to LSEG estimates.
Persons: Soren Larson, Andy Jassy, Jassy, Andy Friedland, Brendan Witcher, Forrester, Elvis Presley, Marshal Davis, Friedland, Witcher, Ascendly's Davis, Davis, Arriana McLymore, Siddharth Cavale, Rod Nickel Organizations: REUTERS, Black, Amazon, Ascendly, Google, Amazon's, Thomson Locations: Melville , New York, U.S, New York City
☆ Bandwidth Challenges Limit Grocery Chains’ Technology Initiatives
  + stars: | 2023-01-27 | by ( Isabelle Bousquette | ) www.wsj.com   time to read: +5 min
Grocery chains looking to deploy new technologies are running into internet bandwidth limitations because of aging hardware and remote locations. “The more you put in the store, the more bandwidth it requires,” said Mr. Kosla. Further investment, however, might be required if the company decides to tap more cutting-edge, bandwidth-heavy tech in the future, Mr. Kosla said. There are a couple reasons grocery stores might struggle with bandwidth, one of the biggest being their locations. In other instances, Mr. Watkins said he might work with technology providers to find ways for processing data with less bandwidth.
☆ More Stores Do Double Duty as Distribution Centers for Online Orders
  + stars: | 2022-12-08 | by ( Liz Young | Brendan Witcher | Principal Analyst At Forrester Research | ) www.wsj.com   time to read: +5 min
It’s a seemingly simple calculation, but supply-chain experts caution that shipping from stores can be more challenging than filling orders at fulfillment centers that are set up for the job. It now packages orders at 116 of its approximately 1,350 stores, said Amiee Bayer-Thomas, the company’s chief supply chain officer. The chain said it has converted areas in 35 stores to serve as semi-automated miniature distribution centers. That is one reason department store Nordstrom is pulling back on shipping orders from stores for its discount brand Nordstrom Rack. The company will continue using Nordstrom stores to fulfill online orders for that brand.
0 next >>
Total: 3