The press making jabs at the current name of asset manager Abrdn , which was rebranded from 'Standard Life Aberdeen', amounts to "corporate bullying," the firm's chief investment officer Peter Branner said. The firm announced its renaming in April 2021 and has faced consistent ridicule, jokes and jibes in the media since then. In a Financial News interview out on Monday, Branner called the media jibes about the name "childish," calling out press for the frequency of its jokes. He added that people would not treat individuals in this way, but that the press seemed to practise different standards for companies. How would you look at a person who makes fun of your name day in day out?

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Persons: Peter Branner, Branner Organizations: Abrdn, Aberdeen, Tuesday, CNBC