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☆ A Singaporean AI startup is trying to disrupt the 100-year-old market research industry
▼ + stars: | 2024-11-14 | by ( Shafi Musaddique | ) www.cnbc.com time to read: +5 min

Finding ways to attract consumers to buy packaged goods stretches back to the 1920s when American psychologist Daniel Starch created the world's first market research study. Founded in Singapore in 2018, the startup provides AI-powered market research with real-time predictive analytics. Rival firms include ZoomInfo Sales, Trajaan and Brandwatch Consumer Intelligence, all of which deploy a variety of technology to comb through consumer data and marketing trends. Somsubhra Gan Choudhuri, co-founder and CEO Ai Palette, said AI can take up much of the brain power usually done by people. Along with VC investors, Ai Palette has had the backing of the Singapore government, which is committing more than three quarters of a billion Singaporean dollars ($7,500,000) to AI development to strengthen its AI ecosystem.

Persons: Daniel, Ai, Gan Choudhuri, CNBC's, Choudhuri, Kellogg, Conor Delahunty, Vishal Harnal Organizations: ZoomInfo, Brandwatch Consumer Intelligence, CNBC Tech, Diageo, Nestlé, Pepsico, Symrise, Global, Venture Locations: Singapore, Thailand, Indonesia, Malaysia, Philippines

☆ Why Calvin Klein ads still get people talking
▼ + stars: | 2024-01-18 | by ( Joan Kennedy | ) edition.cnn.com time to read: +9 min

The strategy was classic Calvin Klein, a brand which has been synonymous with sexy, conversation-starting campaigns since the 1970s. From Calvin KleinBut the White ads were just the start of the headlines for Calvin Klein. Adorning a New York City phonebooth, Mark Wahlberg is seen in a 1992 Calvin Klein campaign. Meanwhile, no one besides the ASA seems to be admonishing Calvin Klein over the FKA Twigs ads. For Calvin Klein, both sets of ads are an example of that old adage — there’s no such thing as bad publicity.

Persons: CNN —, Jeremy Allen White’s, Calvin Klein, —, Calvin, White, Bottega, Kendall Jenner, FKA, “, Milan Jaros, Kate Moss, Brooke Shields, innuendos, Mark Wahlberg, Eva Mendes, ”, Matt Kissane, Landor, Calvin Klein’s, Moss, Wahlberg, Marky Mark ”, Justin Bieber’s, Justin Bieber's Calvin Klein, Stacy Walsh Rosenstock, he’s, popstar Rosalía, Amy Kommatas, Jenner, Hadid, Allen Adamson, Alas, Adamson, Henry McGee, Launchmetrics, Jeremy Allen White, “ They’ve Organizations: The, Fashion, CNN, Authority, Standards Agency, Standards Authority, ASA, Bloomberg, Getty, Hulu, Business, US Justice Department Locations: SoHo, Prague, Czech Republic, Zara, York's, Los Angeles, New York City

☆ Facing lawsuit from Musk, nonprofit head says he won't stop exposing Twitter's problems
▼ + stars: | 2023-08-04 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +3 min

And he's insisting that researchers at his nonprofit Center for Countering Digital Hate remain equally unafraid. Earlier this week, the company formerly known as Twitter filed a lawsuit in federal court against the CCDH, after the organization in June published research that Musk didn't like. Rather, Ahmed told staffers in a meeting after he heard about the lawsuit that they should "double down" on probing X. Lawyers representing X alleged in this week's lawsuit that the CCDH improperly obtained access to social media analysis tool Brandwatch and also illegally scraped data from Twitter using other methods. The CCDH said it obtained the tweets using a data-scraping tool and Twitter's search function.

Persons: Elon Musk, Imran Ahmed, Musk, Ahmed, I've, Jo Cox, there's, X, Brandwatch, He's, TikTok Organizations: Center, Twitter, CNBC, Washington , D.C, University of Cambridge, Labour Party, X Locations: Warsaw, Poland, Washington ,

☆ Democrats press Musk on X's 'hostile stance' toward independent research of its platform
▼ + stars: | 2023-08-02 | by ( Lauren Feiner | ) www.cnbc.com time to read: +3 min

Three Democratic lawmakers are pressing Elon Musk on his social media platform's "hostile stance" toward independent research efforts after X, formerly known as Twitter, sued a nonprofit research group that found an increase in hate speech after the billionaire's takeover. The lawmakers pointed to X's recent lawsuit against the Center for Countering Digital Hate, after the nonprofit found an increase in hate speech on the platform in the wake of Musk's takeover. This time, they added a question about whether X had successfully reduced hate speech and extremist content on its platform and if that had been verified by any third parties. The company added that values of platform safety and free expression are not in conflict with one another. X also alleged that CCDH had scraped its platform, in violation of its terms of service.

Persons: Elon Musk, Lori Trahan, Adam Schiff, Sean Casten, Linda Yaccarino, X, CCDH, Brandwatch, Imran Ahmed Organizations: Democratic, Twitter, X Corp, CNBC, Center, Bloomberg

☆ Twitter, now called X, sues researchers who showed rise in hate speech on platform after Musk takeover
▼ + stars: | 2023-08-01 | by ( Hayden Field | ) www.cnbc.com time to read: +4 min

X Corp., formerly known as Twitter, filed a lawsuit on Monday in federal court, accusing British researchers of unlawfully accessing data and selectively picking posts to show a rise in hate speech on the platform after Elon Musk acquired the company last year. The suit, against the nonprofit Center for Countering Digital Hate, focused on research the organization published in June. In one report, the CCDH looked at 100 different accounts subscribed to Twitter Blue and found that Twitter failed to act on 99% of hate posted by users. Other CCDH research indicated that Twitter failed to act on 89% of anti-Jewish hate speech and 97% of anti-Muslim hate speech on the platform. It also sued Israel-based Bright Data over alleged unauthorized scraping and selling of content and user data pulled from the platform.

Persons: Elon, Elon Musk, Elon Musk's, Imran Ahmed, Ahmed, Ye, West, Satya Nadella Organizations: X Corp, Twitter, Elon, SpaceX, Facebook, Bright Data, U.S, Ninth Circuit, LinkedIn Locations: Northern California, Dallas, Texas, Israel, U.S

☆ Brands love to use emojis — but here's the proof they're doing it all wrong
▼ + stars: | 2023-07-19 | by ( Sirena Bergman | ) www.businessinsider.com time to read: +2 min

Brands love to tweet with emojis — maybe they think it makes them look down with the kids. The problem is, you can know the language, but still be picking the wrong words, or — in this case — images. Brands' top five, according to this research, were the fire emoji, the finger pointing to the right, a football, a blue heart, and a cocktail. That tracks, as I don't think I've ever seen any of the other emojis typed by a personal account on social media or elsewhere. Why would you pick a blue heart so often that it's in your top 10?

Persons: 🔥

☆ Far-right figures appear to be testing Twitter's boundaries for anti-LGBTQ speech
▼ + stars: | 2022-10-31 | by ( Matt Lavietes | Matt Lavietes Is A Reporter For Nbc Out. | ) www.nbcnews.com time to read: +7 min

Shields did not respond to NBC News' request for comment. The word “grooming” has long been associated with mischaracterizing LGBTQ people, particularly gay men and transgender women, as child sex abusers. The day before, within hours of Musk's Twitter acquisition, the far-right account Libs of TikTok — which has over 1.4 million Twitter followers and has largely built its following by mocking liberals — tweeted out a post with the word "groomer" written over a dozen times. The far-right celebration comes as homophobic and transphobic slurs and rhetoric have had a resurgence within Republican politics this year. Twitter did not immediately respond to a request for comment concerning several of the more high-profile tweets that included anti-LGBTQ slurs or sentiments.

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