Recent consumer survey data on iPhone sales points to a lack of growth for Apple , according to KeyBanc Capital Markets.
AAPL YTD mountain AAPL, year-to-date Nispel thinks the iPhone SE is "not purely additive" to overall iPhone sales, citing data from the firm's consumer iPhone survey for September.
Additionally, among those who are likely or extremely likely to upgrade to the iPhone 16, 61% are interested in the iPhone SE.
"We think this shows the iPhone SE is not incremental, and could possibly be cannibalistic to iPhone 16 sales," the analyst wrote in a Thursday note.
"From our view, if iPhone SE is successful, iPhone Units could rise but [average sales prices] could fall, contrary to consensus."
Persons:
Brandon Nispel, Nispel
Organizations:
Apple, KeyBanc, Markets
Locations:
U.S