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☆ AWS hires former SAP and Microsoft executive as new marketing chief
▼ + stars: | 2024-11-18 | by ( Eugene Kim | ) www.businessinsider.com time to read: +3 min

AdvertisementAWS hired Julia White as its new chief marketing officer, replacing Raejeanne Skillern. Amazon Web Services has a new marketing chief. On Monday, AWS's CEO, Matt Garman, told employees that the company had hired Julia White, a former SAP and Microsoft executive, as its new chief marketing officer. Before that, she spent almost 20 years at Microsoft in various roles, including corporate vice president for the Azure cloud computing unit. The company recently added Colleen Aubrey, a former Amazon advertising executive, as a senior vice president of AWS Solutions, and Baskar Sridharan, an ex-Google Cloud vice president, as a vice president of AI/ML services.

Persons: Julia White, Raejeanne Skillern, White, Matt Garman, Einat Weiss White, Raejeanne, Skillern, Colleen Aubrey, Baskar, Adam Selipsky, Matt Wood, Garman, Julia, she's, Matt Organizations: SAP, Microsoft, AWS, Amazon, AWS Solutions, Google Cloud, Corporate

☆ Daters increasingly seek shared political views. Popular dating apps are ready to meet the moment
▼ + stars: | 2024-10-17 | by ( Kaanita Iyer | ) edition.cnn.com time to read: +8 min

“It’s really about making sure (the app’s users) understand what is kind of at stake,” she added. Meanwhile, OkCupid has added a dozen new matching questions that focus on voter behavior and help show users more compatible profiles. While registered US voters are split near evenly between the two parties, according to Pew Research Center, daters on OkCupid tend to lean more liberal. Debono recognizes that political concerns are important to daters, especially ahead of a presidential election. “Political alignment is increasingly becoming a nonnegotiable factor for many people who are dating,” Debono said.

Persons: Tinder, “, ”, Stephanie Danzi, OkCupid, “ Trump, Michael Kaye, Joe Biden, Donald Trump, ” Kaye, Ashley Houghton, ’ ”, Houghton, daters, Lisa Wade, Wade, George Floyd’s, —, cautiousness, ” Wade, we’re, Casey Klofstad, ” Klofstad, Bumble, John McEntee, Raquel Debono, ” Debono, Debono Organizations: CNN, Tinder, Vote.org, OkCupid, Pew Research Center, “, Tulane University, University of Miami, ” CNN Locations: California

☆ QVC to add USA Pickleball to its home shopping experience
▼ + stars: | 2024-10-03 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +2 min

QVC , the owner of home shopping networks on TV and streaming, has signed a deal with USA Pickleball to bring the sport to its platforms. In a multiyear partnership, QVC has acquired the exclusive broadcast rights of USA Pickleball, the national governing body of the sport. The deal begins with USA Pickleball's 2024 Biofreeze USA Pickleball National Championships in November, which will be featured on QVC's free streaming platform, QVC+/HSN+. As part of the partnership, QVC will also be the exclusive retail industry partner of USA Pickleball. More than 5 million women over the age of 45 actively play the sport, according to QVC and USA Pickleball.

Persons: Thomas Wilson, Ross Whittaker, Christopher Haworth, John Malone's, Annette Dunleavy, Pickleball, Philipps, Stacie Tedesco Organizations: Pro Mens Doubles, Brookhaven Country Club, QVC, USA, Retail, Professional Pickleball, Tennis, Qurate Retail Locations: Dallas , Texas, USA, America, U.S

☆ 56% of people would RSVP 'no' to a close friend's wedding to save money, new survey shows
▼ + stars: | 2024-07-27 | by ( Aditi Shrikant | ) www.cnbc.com time to read: +2 min

There are ways to attend a wedding and stick to a tight budget. Wedding events, like a bridal shower or dress shopping can start far before the nuptials. "Consider which wedding events are must-attend and which ones you could skip to save on costs," she says. Consider which wedding events are must-attend and which ones you could skip to save on costs. "This is a nice option whether or not you're on a tight budget," she says.

Persons: X, Allison Cullman, Zola, they'd, Hannah Nowack Organizations: of America, CNBC, Zola

☆ Single wedding guests spend $273 more than couples, new study shows: 'I'm still giving a $100 gift'
▼ + stars: | 2024-07-20 | by ( Aditi Shrikant | ) www.cnbc.com time to read: +5 min

Single men spend $442 per wedding compared to partnered ones who spend $254. On average, single people spend $273 more to go to a wedding than those in a relationship. "Ubers to wedding events covered by one person, rather than multiple, will put a greater financial burden on that single person," she says. 'Consider which wedding events are must-attend'There are ways to curb spending as a wedding attendee, Cullman says. "Consider which wedding events are must-attend and which ones you could skip to save on costs," she says.

Persons: Dana Saydak, she's, Saydak, CouponBirds, Allison Cullman, Hannah Nowack, Ubers, Zola, Sarah Pearlman, Pearlman, that's, Cullman, aren't, Nowack, Jen Glantz, Glantz Organizations: CNBC, Zola, Hire Locations: Chicago, Boston, India

☆ The average wedding costs well over $30,000. Some couples are having 'micro weddings' instead
▼ + stars: | 2024-07-06 | by ( Ana Teresa Solá | ) www.cnbc.com time to read: +5 min

Vanessa Acosta marries Sam Roberts in their backyard in Pasadena, California, on May 25, 2024. Courtesy: Vanessa AcostaLast year, Vanessa Acosta and Sam Roberts found their dream venue for a black-tie wedding. Why micro weddings are becoming appealingVanessa Acosta and Sam Roberts pose together on a street in California. Courtesy: Vanessa AcostaThe average cost of a wedding ceremony and reception in 2023 was $35,000, according to The Knot 2023 Real Weddings Study. The average guest count at weddings has been declining since 2006, when the average was about 184 people, according to data from The Wedding Report.

Persons: Vanessa Acosta, Sam Roberts, Acosta, Roberts, Allison Cullman, Zola, Shane McMurray, McMurray, Vanessa, Sam, Vanessa acosta, Lauren Kay Organizations: Finance, CNBC Locations: Pasadena , California, California, U.S, Cullman

☆ Gen Z wants flavorful drinks. Here’s how Big Beer is trying to attract them
▼ + stars: | 2024-07-04 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +7 min

That’s a problem for Big Beer, which is dealing with flat sales, declining volume and a fickle generation of younger drinkers who are completely ditching the bottle or preferring anything but a regular beer. It’s a non-carbonated drink because “bloating that may come from carbonation is considered a top barrier” for younger drinkers and the trend of “decarbonizing” drinks is blowing up on the app. Last year, it acquired Blue Run Spirits, a cult favorite high-end bourbon and rye whiskey brand, in light of US spirit sales surpassing beer sales. Its aptly titled “Beyond Beer” category is currently a $1.5 billion part of its global business and is helping attract younger, legally aged drinkers. Despite younger drinkers’ hesitance with buying beer and flat sales, Big Beer companies aren’t facing an existential threat.

Persons: youngs, Gen, NIQ’s Kaleigh Theriault, “, ” Theriault, Gallo, Mark Anthony Brands, Miller, flavorful, TikTok Constellation, Corona, ”, Saúl Trejo, TikTok, Molson Coors, Molson, ” NIQ’s Theriault, Bud Light, seltzer, Jason Lowrie, it’s, Bud, Bud Light Seltzer, Dylan, ’, “ Young, ” Bryan Roth Organizations: New, New York CNN — Beer, CNN, Beverages, Big Beer, Molson Coors Beverage Company, Modelo, Constellation Brands, Anheuser, Busch InBev, TikTok, Corona, Corona Refresca, Molson Coors, Molson, “ Suppliers, Busch, Feel Goods Company Locations: New York, Corona, carbonation

☆ Target has around 75 Pride items in its collection right now. That's over 2,000 fewer than last year.
▼ + stars: | 2024-05-28 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +4 min

Target has slashed its annual Pride collection after the retailer faced protests last summer. AdvertisementTarget's annual Pride collection is a shadow of its former self after the retailer faced protests from conservative groups last summer. Target's online Pride collection on May 28. For now, what previously had been the location of a front-of-store Pride display was instead occupied by a summer "Swim and Sand Shop." AdvertisementA Pride month display at a Target in Wisconsin last year.

Persons: it's, —, Target's, Dominick Reuter, Brian Cornell, we're, Brand Marketing Carlos Saavedra Organizations: Service, Business, Target, Brand Marketing Locations: Pride, California , New York, Wisconsin, Madison , Wisconsin

☆ Blue-collar jobs are booming. White-collar jobs, not so much.
▼ + stars: | 2024-05-15 | by ( Juliana Kaplan | ) www.businessinsider.com time to read: +14 min

Now, she told me, blue-collar work is an oasis in the fake-email-job desert, with a newfound social cachet. In a survey conducted in late 2021, 67% of blue-collar workers said they believed the pandemic changed how people viewed their jobs, and 75% of white-collar workers agreed. AdvertisementNow, the economy is adding blue-collar jobs at a rapid clip. There is a tendency — particularly among white-collar workers — to look at blue-collar work through rose-colored glasses, to romanticize the hard work and skills it requires. The labor market hasn't completely reversed course; blue-collar jobs may be booming, but a bachelor's degree is still often a prerequisite for roles with high pay and numerous benefits.

Persons: Alyssa DeOliveira, didn't, DeOliveira, Chris Collins, Collins, Steven Kurutz, influencers, Eames, Bernie Sanders, Elise Gould, she's, it's, moratoriums —, Gould, Frankie Giambrone, Giambrone, Biden, Lael Brainard, Scott Gove, Michael Kaye, Gove, there's, he's, Sam Pillar, Jeff Goldalian Organizations: Walmart, UPS, Business, The New York Times, Economic, Bureau of Labor Statistics, National Economic Council, Teamsters Union, United Auto Workers, Teamsters Locations: Boston, Tennessee, New York City

☆ Read the email Target sent employees about changes to its Pride collection after 'challenging' last year
▼ + stars: | 2024-05-10 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +5 min

"As we all know, last year was challenging, and we've made some changes this year," the note said. On Friday, Target confirmed it will reduce the number of stores that carry its assortment of LGBTQ+ merchandise for Pride month in June. The company said it will offer a collection online and certain stores "based on historical sales performance." AdvertisementRead the email from Target to the LGBTQ+ employee group:Pride+ community,As you know, team members across Target have been working on our Pride 2024 plans for months. As we all know, last year was challenging, and we've made some changes this year based on guest insights and sales trends.

Persons: we've, —, Brand Marketing Carlos Saavedra, Saavedra, you'd, Ann, Jeff, Carlos Organizations: Service, Business, Bloomberg, Target, Brand Marketing, Pride Locations: Minneapolis , New York City

☆ How 12 brands are using generative AI in their ad campaigns, from bringing the artist Salvador Dalí to life to helping shelter pets get adopted
▼ + stars: | 2024-05-07 | by ( Lara O'Reilly | Lauren Johnson | ) www.businessinsider.com time to read: +1 min

Virgin Voyages created a virtual version of Jennifer Lopez, "Jen AI." Virgin Voyages/VMLAgency: VMLThe campaign: Last summer, Virgin Voyages created "Jen AI," an online platform that allowed users to send a personalized video of Jennifer Lopez to their friends to invite them to go on a cruise. The "Jen AI" was trained on Lopez reading a script using technology from SpeakUnique. Meanwhile, guardrails were built in by a team of moderators, including an updated list of banned words Jen-AI wouldn't say. VML says the campaign delivered nearly 20 million impressions and that 15% of global visitors to VirginVoyages.com had consumed content related to the Jen-AI campaign.

Persons: Jennifer Lopez, Jen, Lopez, Deeplocal, VML, Billy Bohan Chinique, Chinique Organizations: VML Agency, Virgin Voyages Locations: SpeakUnique, VirginVoyages.com

☆ This family traveled for a year. Here are the biggest mistakes they made
▼ + stars: | 2024-05-02 | by ( Vivien Soo | Poonam Binayak | ) www.cnbc.com time to read: +8 min

Life-changing experiences, unforgettable memories and beautiful pictures — these are things that come to mind when people think of a year-long family trip. The Sullivan family, shown here at Machu Picchu in Peru, ran into several unforeseen circumstances throughout the year. Source: Margaret Bensfield Sullivan"We had packed every conceivable medication, and it never occurred to me that we would encounter lice," she said. After a year abroad, Sullivan, shown here in Egypt, said her family returned home with a stronger bond. Margaret Bensfield Sullivan

Persons: Margaret Bensfield Sullivan, Sullivan, Teddy Organizations: Sullivans Locations: piranhas, Brazil, Mozambique, New York, Tanzania, South America, Africa, East, Europe, Asia, Oceania, Beijing, Peru, Berlin, Machu Picchu, Germany, Sullivan, Vietnam, Cambodia, France, Japan, Egypt

☆ While some companies are cutting the CMO role, Gen Z marketers still strive for the top job
▼ + stars: | 2024-04-22 | by ( Leila Jordan | ) www.businessinsider.com time to read: +7 min

The CMO role at several companies, including Walgreens, Uber, and Starbucks, has been eliminated. A 2023 McKinsey report found that 40% of Fortune 500 companies don't have a CMO or another growth- or customer-related position in their CEO's executive committee. But role models like Rare Beauty's CMO, Katie Welch, offer young marketers hope for the profession's future. "Businesses that are eliminating the CMO role or pulling it into something else, the leadership in those companies don't see the value of marketing," she said. "She knows how to market to Gen Z," Hyams said.

Persons: —, Katie Welch, Piper Phillips, Piper Phillips Piper Phillips, Phillips, I've, Natasha Badger, Badger, Katie Welch Lindsey Hyams, Lindsey Hyams, Hyams, Z, Welch, Vijat Organizations: Service, Walgreens, Uber, Starbucks, McKinsey, Fortune, Business, Tru, LinkedIn, Lindsey Hyams Industry Locations: —

☆ This US couple spent a year exploring the world with their young family
▼ + stars: | 2024-04-20 | by ( Tamara Hardingham-Gill | ) edition.cnn.com time to read: +12 min

CNN —When Margaret Bensfield Sullivan envisioned the type of family who might jet off for a year to explore the world together, she had a very specific image in her head. According to Sullivan, she and her husband had never traveled with their kids before their big trip. “We loved to travel as a couple,” Sullivan explains, recalling how they visited countries like Thailand, Cambodia, Argentina and Turkey together before starting their family. They won’t remember anything.”However, Sullivan explains that a work trip to Tanzania in 2017 completely changed her perspective. ‘Following the sun’When it came to planning their route, the Sullivan family decided to “follow the sun.” Margaret Bensfield SullivanOnce they’d made up their minds, the couple spent seven or eight months “working out the logistics” and winding their lives in New York down.

Persons: Margaret Bensfield Sullivan, Sullivan, ” Sullivan, Teddy, Willa, James, “, ‘, ”, they’d, “ It’s, they’ve, didn’t, you’re, shouldn’t, Lucia, we’re Organizations: CNN, CNN Travel, Sullivans, Sun Locations: New York, Thailand, Cambodia, Argentina, Turkey, Tanzania, South America, Africa, East, Europe, Asia, Australia, New Zealand, Mongolia, Vietnam, Indonesia, “, Mexico, Guatemala, Italy, Greece, Grenada, Barbados, Dominica, St

☆ Spotify employees question lavish spending on events while the company lays off thousands
▼ + stars: | 2024-04-10 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +9 min

Some employees criticize lavish spending on events, while Spotify is trying to cut costs. Some employees think Spotify is spending too much on parties and events, especially when the company is laying off thousands of people and looking to cut more costs. However, these employees said event spending has gone too far, given the company's broader efforts at frugality. One former employee described it as the company "spending tons of money flying people to Sweden to drink the Kool-Aid." Noam Galai/Getty ImagesSome of this lavish event spending is focused on solving a problem that's loomed over Spotify for years.

Persons: —, Sam Smith, Charli XCX, Gunna, Daniel Ek, Ek, Daniel Ek Dave Benett, Diplo, Spotifest, Melanie Stetson Freeman, it's, Alicia Keys, Noam Galai, Gustav Söderström Organizations: Spotify, Service, Ikea, Business, Brooklyn, Spotifest, Christian Science, Getty, company's, Apple, YouTube Locations: Drumsheds, Houston, Stockholm, New York, Sweden, New York City, York

☆ March Madness student-athlete marketing is leveling up in 2024. Here are the strategies brands are using.
▼ + stars: | 2024-03-22 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

But influencer marketers who run student-athlete campaigns are just getting started. Performance is also straightforward to measure, as NIL campaigns typically live on Instagram or TikTok, where "likes" and views can help benchmark engagement. And as more games kick off, we should see a bump in student-athlete marketing activity from previous years, marketers and NIL experts told Business Insider. The company, which worked with NIL firm Opendorse on its first foray into student-athlete marketing, said it also plans to offer career planning and mentorship to players. Student-athlete marketing is more flexible than traditional advertising.

Persons: —, Goldman Sachs, Kim DeCarolis, she'd, Sam Weber, We've, University of Iowa's Caitlin Clark, Staley Gibson, Epsilon's hashtag, Saint Peter's, Doug Edert, MOGL's Syal, OpenSponsorship's Gibson, Syal, They're Organizations: CBS Sports, Business, Altius Sports Partners, NCAA, University of Iowa's, Epsilon, Buffalo Wild Wings, MOGL

☆ Even MrBeast doesn't think everyone is cut out to be a content creator
▼ + stars: | 2024-03-18 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

MrBeast said it's not smart to drop out of school or quit a job to create content full-time. AdvertisementMrBeast doesn't think just anyone has what it takes to be a content creator. AdvertisementSophie Bishop, an associate professor at the media and communications school at Britain's University of Leeds, told BI that content creators must also contend with having no employment benefits like holiday pay or maternity leave. For example, while it's a perfectly good strategy to be influenced by Donaldson, there will never be another creator who is the same as MrBeast. AdvertisementInstead, she tells people what not to do and seeks to be honest about "the things we think are tacky, overpriced, and boring."

Persons: MrBeast, he's, —, Jimmy Donaldson, Donaldson, He's, Katya Varbanova, Varbanova, it's, isn't, Burger, Sophie Bishop, Bishop, Jessica Dante, Dante Organizations: Service, YouTube, Britain's University of Leeds, Love Locations: London

☆ Celebrities have scored free food, sometimes for life, from places like Dunkin', McDonald's, and more. Here's how.
▼ + stars: | 2024-03-17 | by ( Sarah Jackson | ) www.businessinsider.com time to read: +6 min

Brands like Chipotle frequently give celebrities and other influential figures passes for free food, hoping they'll post about it and promote the brand to their millions of followers. McDonald'sMcDonald's has reportedly issued free food cards at the franchisee and corporate level. AdvertisementBerkshire Hathaway CEO Warren Buffett has said he has a McDonald's card good for free food in his hometown of Omaha, Nebraska. AdvertisementBill Gates' McDonald's Gold Card reportedly entitles him to free food for life at any location. Burger KingBurger King started giving celebrities cards for a lifetime of free food in 2006 and had given out around a dozen by 2008, according to Ad Age.

Persons: —, Olivia Rodrigo, Chipotle, Here's, McDonald's McDonald's, Berkshire Hathaway, Warren Buffett, Buffett, Rob Lowe, Lowe, David Peterson, McDonald's, Sen, Mitt Romney, Romney, George Romney, Ray Kroc, Bill Gates, Stephanie Perdue, Perdue, Chris Nikic, Roy Murray, Tony Hawk, Big Sean, Addison Rae, Abby Wambach, Candice Beck, Ozzy Osbourne, Burger, Burger King Burger King, Jennifer Hudson, Hugh Laurie, didn't, George Lucas, Robert Downey Jr, Jay Leno, Burger King, Ed Sheeran, Jack Whitehall, Nando's, Dunkin, Novak, DunKing Ben Affleck, that's Organizations: Service, Business, Berkshire, Wall Street, Brand, Burger King, Ad, BK Locations: Omaha , Nebraska, Santa Barbara, Goleta , California, Santa, Chipotle, Burger

☆ Kellogg's faces a backlash after encouraging cash-strapped shoppers to eat cereal for dinner: 'What the hell kind of dystopian hellscape is this?'
▼ + stars: | 2024-02-27 | by ( Grace Dean | ) www.businessinsider.com time to read: +4 min

Kellogg's is advertising cereal for dinner as an alternative for people struggling with food prices. WK Kellogg CEO Gary Pilnick told CNN last week that the messaging was "landing really well" with customers. Cereal prices shot up 13% in 2022Grocery prices soared during the pandemic as supply-chain chaos pushed up costs for producers. Advertisement"The cereal category has always been quite affordable, and it tends to be a great destination when consumers are under pressure," Pilnick told CNN. Pilnick told CNN last week that more than a quarter of cereal consumption is outside breakfast.

Persons: aren't, WK Kellogg, Gary Pilnick's, Pilnick's, —, Gary Pilnick, Marie Antoinette, Marianne Williamson, Pilnick, Sadie Garcia, Kellogg Organizations: Service, CNN, YouTube, American Academy of Pediatrics, American Heart Association, Bureau of Labor Statistics, Graham

☆ How 5 trendsetters are transforming the art of data-driven customer experiences
▼ + stars: | 2024-02-20 | by ( Sponsor Post | Created Twilio With | ) www.businessinsider.com time to read: +9 min

Read on to find out how these trendsetters are transforming the art of data-driven customer experience. If you skip this essential step, it will lead to scalability problems when building out a customer engagement strategy. Day to day, he said that means a lot of brainstorming on new ways to approach customer experiences, managing and optimizing campaigns, developing and maintaining customer data, and managing a CRM. Corey recommends that leaders looking to implement data-driven customer engagement strategies invest resources early into building a cross-functional team focused on internal customer data. "When everyone is looking at customer experience through the same lens, it rapidly improves efficiency and collaboration," Corey said.

Persons: they've, Read, Alexandra Dimitriu Alexandra Dimitriu, Alexandra Dimitriu Alexandra, Alexandra, Brad Greene, Brad, Michaela Kron, Duolingo, Jordan Dietch Jordan Dietch, Jordan Dietch Jordan, he's, Jordan, Corey Egan Corey Egan, Corey Egan Orchard, Corey Organizations: Insider Studios Locations: MongoDB, Orchard

☆ 3 ways buying Vizio would send Walmart's ad business surging and put Amazon on notice
▼ + stars: | 2024-02-15 | by ( Ryan Joe | Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Walmart is reportedly in talks to buy TV manufacturer Vizio for over $2 billion , in an effort to bolster its ad business, according to The Wall Street Journal. Here are three ways Vizio would power-up Walmart's ad business and make it a much bigger competitor to Amazon, according to several ad industry experts. While Walmart buying Vizio would grow its ads business, it would also improve the margins for its current ad business, said Nikhil Raj, chief business officer of adtech company Moloco’s retail media business. The new inventory Walmart would inherit would let it tap TV and branding budgetsIf Walmart buys Vizio, it would inherit connected-TV ad inventory, which it doesn’t currently have. Most of Walmart’s retail media business comes from search ads , though it’s expanded that to include some display and video ads.

Persons: you’ve, there’s, ”, Nikhil Raj, Raj, Walmart.com, ” Raj, doesn’t, it’s, ” Forrester, Nikhil Lai, Eric Franchi, Eric Seufert, Mobile Dev Organizations: Walmart, Wall Street, Amazon, Business, Vizio, CTV, “ Walmart, Walmart Connect, Connect, VC, Mobile Locations: Vizio, Walmart.com, “

☆ Here's why Starbucks shares can rally after a quarterly earnings miss
▼ + stars: | 2024-01-30 | by ( Kevin Stankiewicz | In Kevinstankiewicz | ) www.cnbc.com time to read: +6 min

On a year-over-year basis, sales rose 8.2%. Still, the comparable store sales challenges in the U.S. and China force us to be less upbeat about the company's prospects than we were after prior quarter. In Starbucks' international segment, comparable store sales rose 7% as transactions increased 11% but ticket amount dropped 3%. Comparable store sales in China rose 10%, the company said, below the the 17% estimate, according to Bloomberg data. It expects full-year comparable sales on a global basis and in the U.S. to grow 4% to 6%.

Persons: Jim Cramer, Laxman Narasimhan, Narasimhan, Rachel Ruggeri, Ruggeri, Jim Cramer's, Jim, Gabby Jones Organizations: Starbucks, Revenue, Management, Buyers, Wall Street, FactSet, U.S, Bloomberg, CNBC, Getty Locations: China, U.S, North America, Israel, New York

This is Insider's fourth-annual list recognizing the diverse up-and-coming marketing talent who will define the industry for years to come. These marketers sit below CMO level and represent a variety of roles and backgrounds, from digital media to creative. They come from brand giants like Coca-Cola, General Mills, and LG Electronics, as well as startups like Liquid Death and Mercury. But all show the potential to be the industry leaders of the future. Scroll on to see the 14 rising stars of brand marketing, listed alphabetically.

Persons: General Mills Organizations: Business, LG Electronics

☆ Top marketers from Popeyes, Kawasaki, and more dish on how they'll maximize the value of their first-ever Super Bowl ads
▼ + stars: | 2024-01-23 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Read previewPepsiCo's lemon-lime soda Starry is only one year old, but millions of US consumers will soon see its first-ever Super Bowl ad, as it battles to steal share from stalwarts like 7-Up and Sprite. AdvertisementPopeye's will use its Super Bowl spot to introduce five new chicken wing flavors. First-time advertisers are also looking beyond TVTo justify the high price of a Super Bowl ad, however, marketers invest heavily to keep the conversation going across other channels. And Popeye's, which hopes to drive people to one of its restaurants with a Super Bowl-themed promo, also hopes to extend the campaign beyond the Super Bowl. Highdive is working on BetMGM's first Super Bowl ad this year.

Persons: —, Nielsen, Sami Siddiqui, Michael Smith, Bob O'Brien, O'Brien, Popeye's Siddiqui, Mark Gross, Highdive Organizations: Service, Business, Super, Kawasaki, Popeye's, Kawasaki Motors Corp, Bowl, National Collegiate Athletic

☆ Sixty percent of major brands plan to increase their ad budgets in 2024, new research shows
▼ + stars: | 2023-11-07 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Marketers have expressed cautious optimism looking ahead to 2024, with 60% of respondents in a new survey saying they plan to increase their ad budgets next year. Just 29% of respondents last year said they were expecting to increase their media budgets in 2023. Of the remaining 40% of those surveyed, roughly one-third (33%) said they intended to maintain their 2023 budgets into 2024. Meanwhile, print, linear TV, and radio were all likely to decline in their share of most marketers' budgets in 2024, according to the report. Around a third of advertisers said they plan to conduct log-level analysis of the programmatic supply chains in 2024 and 2025, according to the report.

Persons: Stephan Loerke, it's, we'll Organizations: World Federation, Retailers, CTV

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