Anheuser-Busch's US CEO outlined steps the brand is taking to alleviate Bud Light backlash.
This week, Bud Light lost its title as the best-selling beer brand in the US.
In the video, Mulvaney, 26, talked about a March Madness contest sponsored by Bud Light, and how she was celebrating her "day 365 of womanhood."
A decline in Bud Light sales has persisted.
Earlier this week, the Bud Light beer brand ceded its title as the best-selling beer brand in the US to Modelo Especial beer, after the beer brand's sales dropped by 23% in May, according to data compiled by consumer-behavior research firm Circana and shared with Insider.
Persons:
Bud, Bud Light, —, Bud Light's, Brendan Whitworth, Whitworth, you've, influencer Dylan Mulvaney, Mulvaney
Organizations:
Service, Anheuser, Busch, Bud, Bud Light, Modelo Especial