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Top related persons:
Timothy Armoo - 1 Armoo - 1 — - 1 Lily Ray - 1 ​ ​ - 1 Erfan Azimi - 1 Azim - 1 we've - 1
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Africa London SEOs LDC Ford Europe Dubai OakNorth
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Business - 2 Brainlabs - 1 CNBC - 1 Service - 1 Google - 1 EA Eagle Digital - 1 Marketing Signals - 1 Google's Department - 1

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6 mentions found


☆ This 29-year-old millionaire doesn’t own a home — here’s how he spends and invests his money instead
  + stars: | 2024-09-09 | by ( Sawdah Bhaimiya | ) www.cnbc.com   time to read: +1 min
Timothy Armoo, a co-founder and former CEO of influencer marketing firm Fanbytes, is not what you might expect from a multi-millionaire. Armoo made his money selling Fanbytes to digital marketing agency Brainlabs in May 2022 for an eight-figure sum (the exact amount has not been made public). But the young entrepreneur told CNBC Make It that he felt "almost too crippled to spend the money" after growing up poor in public housing in south London. "I would track it every week, maybe twice a week," he said. "I said: 'I would like to come and take out a million pounds in cash.'"
Persons: Timothy Armoo, Armoo Organizations: Brainlabs, CNBC Locations: Africa, London
☆ A massive leak of Google Search documents sparks fury across the SEO industry: 'This is another level of war'
  + stars: | 2024-05-31 | by ( Hugh Langley | Lara O'Reilly | ) www.businessinsider.com   time to read: +10 min
AdvertisementThe already-frenetic SEO community went into overdrive, with social-media sites and industry forums buzzing over the trove. "This is another level of war between SEOs and Googlers," said Lily Ray, ​​a vice president at the SEO agency Amsive. Those crawlers are designed to ensure Google's search results return the most relevant and up-to-date information to the user. Some business owners have reported catastrophic website-traffic drops following two recent major Google Search algorithm updates in the span of months, while sites such as Reddit and Quora have flooded the top of search results pages. Google's response was met with an equally dubious one from the search community.
Persons: —, Lily Ray, ​ ​, Erfan Azimi, Azim, we've, Azimi, We've, Gareth Hoyle, SEOs, Prabhakar Raghavan, Grace Frohlich, Michael King, King, Solís, Amsive's Ray, Sundar Pichai, JOSH EDELSON, Rand Fishkin, SparkToro, Eric Hoover, Hoover Organizations: Service, Google, Business, EA Eagle Digital, Marketing Signals, Google's Department, Justice, Chrome, coy, iPullRank, YouTube Locations: SEOs
☆ Digital ad firm The Croud Group is actively on the hunt for a new private-equity investor
  + stars: | 2024-05-09 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +3 min
UK digital marketing firm The Croud Group is working with the investment bank GP Bullhound to search for a new private-equity investor, according to multiple sources familiar with the matter. Croud is already PE-backed, having taken on a 30 million pound, or around $28 million, minority investment from LDC in 2019. This story is available exclusively to Business Insider subscribers. But unlike some of its closest competitors, Croud hasn't been particularly acquisitive since it took on LDC's investment in 2019. "The valuation expectations would have been very high for Croud," Rosie McKeith, SI Partners director, told Business Insider.
Persons: Bullhound, Croud, Luke Smith, Smith, Ben Knight, Greg Paull, it's, Croud hasn't, Rosie McKeith, McKeith, OakNorth Organizations: Business, OakNorth Partners, HSBC, Campaign, Harvest, Croud, Ford, Guinness, Impakt Advisors, Partners Locations: LDC, Ford Europe, Dubai, OakNorth
☆ Microsoft just laid out the $2 billion reason why it's going all in on ChatGPT
  + stars: | 2023-02-08 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +3 min
Microsoft said it can add $2 billion in revenue for every 1 percentage point of search share it gains. Microsoft's ad business already grew to $18 billion in the last 12 months. And search advertising is such a lucrative section of the roughly $500 billion digital ad market that it almost doesn't matter if Microsoft barely dents Google's dominance. Even growing its share of search users by a couple of percentage points could grow its revenue by billions of dollars. "The moneymaker for search advertisers is short-tail, transactional terms," Goodwin said.
☆ Creator economy experts say 2023 will be a buyer's market for M&A. Here are 5 themes to watch, from tech buyers like Shopify to startup consolidation
  + stars: | 2022-12-30 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com   time to read: +12 min
"As a result, institutional acquirers, like PE firms who still have dry powder to spend, will start snatching up mid-to-large sized creator startups at much more advantageous prices." Insider spoke with creator-economy and market experts about what deals and the broader M&A landscape in 2023 may look like. "They're going to see that the creator economy exists as a direct failure of them to support creators," Gestetner said. "But if an opportunity arises for us to significantly enhance our capabilities to make us a better business powering the creator economy, we'll consider it." Startups can expect consolidation in saturated marketsThe crowded niches within the creator economy startup sphere could also face a wave of consolidation.
☆ It's just the beginning of M&A in the creator economy. Industry experts predict 2023's top trends, and the buyers and sellers to watch.
  + stars: | 2022-12-19 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com   time to read: +12 min
"As a result, institutional acquirers, like PE firms who still have dry powder to spend, will start snatching up mid-to-large sized creator startups at much more advantageous prices." "They're going to see that the creator economy exists as a direct failure of them to support creators," Gestetner said. "But if an opportunity arises for us to significantly enhance our capabilities to make us a better business powering the creator economy, we'll consider it." Startups can expect consolidation in saturated marketsThe crowded niches within the creator economy startup sphere could also face a wave of consolidation. In the creator economy, companies bet on the fact that YouTube advertising revenue on the videos will increase as the audiences of creators grow and they gain more views.
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