Tom Brady's Rolex worn during his 2023 season. Sotheby's (L) | Reuters (R)Sotheby's has scored big off of Tom Brady. The auction house held its "GOAT Collection" sale on Tuesday night, selling all 41 items offered for a total of $9 million. Brady's rare yellow gold Rolex Daytona Paul Newman 'John Player Special' from 1969 sold for $1.1 million, making it the top-selling item in the auction. Tom Brady's University of Michigan jersey worn during his final college game.

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Persons: Tom Brady's, Sotheby's, Tom Brady, Paul Newman, John Player, Brady, Robert Kraft, FOXBOROUGH, Fred Kfoury, Brady's Organizations: Reuters, Gillette, Super Bowl, Patriots Hall of Fame, New England Patriots, Philadelphia Eagles, Getty, University of Michigan, Brady's University of Michigan Locations: Foxborough , Massachusetts