Read on to find out how these trendsetters are transforming the art of data-driven customer experience. If you skip this essential step, it will lead to scalability problems when building out a customer engagement strategy. Day to day, he said that means a lot of brainstorming on new ways to approach customer experiences, managing and optimizing campaigns, developing and maintaining customer data, and managing a CRM. Corey recommends that leaders looking to implement data-driven customer engagement strategies invest resources early into building a cross-functional team focused on internal customer data. "When everyone is looking at customer experience through the same lens, it rapidly improves efficiency and collaboration," Corey said.

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Persons: they've, Read, Alexandra Dimitriu Alexandra Dimitriu, Alexandra Dimitriu Alexandra, Alexandra, Brad Greene, Brad, Michaela Kron, Duolingo, Jordan Dietch Jordan Dietch, Jordan Dietch Jordan, he's, Jordan, Corey Egan Corey Egan, Corey Egan Orchard, Corey Organizations: Insider Studios Locations: MongoDB, Orchard